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Gift Cards | 9 Months Ended
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Sep. 29, 2020
Gift Cards |
Gift Cards | 5. Gift Cards ​ The following tables present information related to gift cards (in thousands): ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Thirteen | ​ | Thirteen | ​ | Thirty-Nine | ​ | Thirty-Nine
​ | ​ | Weeks Ended | ​ | Weeks Ended | ​ | Weeks Ended | ​ | Weeks Ended
​ |  | September 29, 2020 |  | October 1, 2019 |  | September 29, 2020 |  | October 1, 2019
Gift card liabilities: | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Beginning balance | ​ | $ | 162,241 | ​ | $ | 142,361 | ​ | $ | 187,978 | ​ | $ | 172,336
Activations | ​ |  | 23,056 | ​ |  | 21,577 | ​ |  | 57,162 | ​ |  | 70,949
Redemptions and breakage | ​ |  | (29,811) | ​ |  | (28,372) | ​ |  | (89,654) | ​ |  | (107,719)
Ending balance | ​ | $ | 155,486 | ​ | $ | 135,566 | ​ | $ | 155,486 | ​ | $ | 135,566
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Thirteen | ​ | Thirteen | ​ | Thirty-Nine | ​ | Thirty-Nine
​ | ​ | Weeks Ended | ​ | Weeks Ended | ​ | Weeks Ended | ​ | Weeks Ended
​ |  | September 29, 2020 |  | October 1, 2019 |  | September 29, 2020 |  | October 1, 2019
Gift card contract assets: (1) | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Beginning balance | ​ | $ | 18,255 | ​ | $ | 20,092 | ​ | $ | 23,172 | ​ | $ | 23,388
Deferrals | ​ |  | 1,819 | ​ |  | 2,929 | ​ |  | 5,944 | ​ |  | 8,993
Amortization | ​ |  | (4,317) | ​ |  | (4,689) | ​ |  | (13,359) | ​ |  | (14,049)
Ending balance | ​ | $ | 15,757 | ​ | $ | 18,332 | ​ | $ | 15,757 | ​ | $ | 18,332
(1) | Included in prepaid expenses on the consolidated balance sheets.

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