<SEC-DOCUMENT>0000950142-20-001286.txt : 20200430
<SEC-HEADER>0000950142-20-001286.hdr.sgml : 20200430
<ACCEPTANCE-DATETIME>20200430173005
ACCESSION NUMBER:		0000950142-20-001286
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20200427
FILED AS OF DATE:		20200430
DATE AS OF CHANGE:		20200430

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Ginsberg Paul D.
		CENTRAL INDEX KEY:			0001810984

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-20574
		FILM NUMBER:		20837018

	MAIL ADDRESS:	
		STREET 1:		C/O ROARK CAPITAL
		STREET 2:		1180 PEACHTREE STREET NE, SUITE 2500
		CITY:			ATLANTA
		STATE:			GA
		ZIP:			30309

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			CHEESECAKE FACTORY INC
		CENTRAL INDEX KEY:			0000887596
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-EATING PLACES [5812]
		IRS NUMBER:				510340466
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		26901 MALIBU HILLS RD
		CITY:			CALABASAS HILLS
		STATE:			CA
		ZIP:			91301
		BUSINESS PHONE:		818-871-3000

	MAIL ADDRESS:	
		STREET 1:		26901 MALIBU HILLS RD
		CITY:			CALABASAS HILLS
		STATE:			CA
		ZIP:			91301

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CHEESECAKE FACTORY INCORPORATED
		DATE OF NAME CHANGE:	19930328
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>es2000718_3-ginsberg.xml
<DESCRIPTION>OWNERSHIP DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0206</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2020-04-27</periodOfReport>

    <noSecuritiesOwned>1</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000887596</issuerCik>
        <issuerName>CHEESECAKE FACTORY INC</issuerName>
        <issuerTradingSymbol>CAKE</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001810984</rptOwnerCik>
            <rptOwnerName>Ginsberg Paul D.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O ROARK CAPITAL</rptOwnerStreet1>
            <rptOwnerStreet2>1180 PEACHTREE STREET NE, SUITE 2500</rptOwnerStreet2>
            <rptOwnerCity>ATLANTA</rptOwnerCity>
            <rptOwnerState>GA</rptOwnerState>
            <rptOwnerZipCode>30309</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle></officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <remarks>Paul D. Ginsberg is associated with Roark Capital Management, LLC (&quot;Roark&quot;) and its affiliated investment entities, including RC Cake Holdings LLC (&quot;RC Cake&quot;), which holds shares of Series A Convertible Preferred Stock, par value $0.01 (the &quot;Preferred Stock&quot;), of The Cheesecake Factory Incorporated (the &quot;Issuer&quot;), and as such Roark may be deemed to beneficially own the shares of Preferred Stock of the Issuer held by RC Cake. This report does not include any securities of the Issuer held by RC Cake, or that may be deemed to be beneficially owned by Roark or any other investment entities affiliated with Roark, and Mr. Ginsberg disclaims beneficial ownership of all such securities. This report shall not be deemed an admission that Mr. Ginsberg is the beneficial owner of, or has any pecuniary interest in, such securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or for any other purpose.</remarks>

    <ownerSignature>
        <signatureName>/s/ Paul D. Ginsberg</signatureName>
        <signatureDate>2020-04-30</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
