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Gift Cards | 6 Months Ended
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Jun. 29, 2021
Gift Cards |
Gift Cards | 4. Gift Cards ​ The following tables present information related to gift cards (in thousands): ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Thirteen | ​ | Thirteen | ​ | Twenty-Six | ​ | Twenty-Six
​ | ​ | Weeks Ended | ​ | Weeks Ended | ​ | Weeks Ended | ​ | Weeks Ended
​ | ​ | June 29, 2021 |  | June 30, 2020 |  | June 29, 2021 |  | June 30, 2020
Gift card liabilities: | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Beginning balance |  | $ | 166,178 |  | $ | 161,215 | ​ | $ | 184,655 |  | $ | 187,978
Activations | ​ |  | 32,487 | ​ |  | 16,766 | ​ |  | 48,952 | ​ |  | 34,106
Redemptions and breakage | ​ |  | (29,567) | ​ |  | (15,740) | ​ |  | (64,509) | ​ |  | (59,843)
Ending balance |  | $ | 169,098 |  | $ | 162,241 | ​ | $ | 169,098 |  | $ | 162,241
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Thirteen | ​ | Thirteen | ​ | Twenty-Six | ​ | Twenty-Six
​ | ​ | Weeks Ended | ​ | Weeks Ended | ​ | Weeks Ended | ​ | Weeks Ended
​ | ​ | June 29, 2021 |  | June 30, 2020 |  | June 29, 2021 |  | June 30, 2020
Gift card contract assets: | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Beginning balance |  | $ | 16,255 |  | $ | 20,685 | ​ | $ | 17,955 |  | $ | 23,172
Deferrals | ​ |  | 3,412 | ​ |  | 1,922 | ​ |  | 5,707 | ​ |  | 4,125
Amortization | ​ |  | (3,856) | ​ |  | (4,352) | ​ |  | (7,851) | ​ |  | (9,042)
Ending balance |  | $ | 15,811 |  | $ | 18,255 | ​ | $ | 15,811 |  | $ | 18,255
​ The significant increases in activations, redemptions and breakage during the second quarter of fiscal 2021 compared to the same period of fiscal 2020 stem primarily from the impact of the COVID-19 pandemic.

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