<SEC-DOCUMENT>0001104659-21-079227.txt : 20210610
<SEC-HEADER>0001104659-21-079227.hdr.sgml : 20210610
<ACCEPTANCE-DATETIME>20210610115247
ACCESSION NUMBER:		0001104659-21-079227
CONFORMED SUBMISSION TYPE:	FWP
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20210610
DATE AS OF CHANGE:		20210610

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			CHEESECAKE FACTORY INC
		CENTRAL INDEX KEY:			0000887596
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-EATING PLACES [5812]
		IRS NUMBER:				510340466
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1228

	FILING VALUES:
		FORM TYPE:		FWP
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	333-256963
		FILM NUMBER:		211007418

	BUSINESS ADDRESS:	
		STREET 1:		26901 MALIBU HILLS RD
		CITY:			CALABASAS HILLS
		STATE:			CA
		ZIP:			91301
		BUSINESS PHONE:		818-871-3000

	MAIL ADDRESS:	
		STREET 1:		26901 MALIBU HILLS RD
		CITY:			CALABASAS HILLS
		STATE:			CA
		ZIP:			91301

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CHEESECAKE FACTORY INCORPORATED
		DATE OF NAME CHANGE:	19930328

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			CHEESECAKE FACTORY INC
		CENTRAL INDEX KEY:			0000887596
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-EATING PLACES [5812]
		IRS NUMBER:				510340466
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1228

	FILING VALUES:
		FORM TYPE:		FWP

	BUSINESS ADDRESS:	
		STREET 1:		26901 MALIBU HILLS RD
		CITY:			CALABASAS HILLS
		STATE:			CA
		ZIP:			91301
		BUSINESS PHONE:		818-871-3000

	MAIL ADDRESS:	
		STREET 1:		26901 MALIBU HILLS RD
		CITY:			CALABASAS HILLS
		STATE:			CA
		ZIP:			91301

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CHEESECAKE FACTORY INCORPORATED
		DATE OF NAME CHANGE:	19930328
</SEC-HEADER>
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<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="text-align: right; margin: 0">Issuer Free Writing Prospectus</P>

<P STYLE="margin: 0; text-align: right">Filed Pursuant to Rule 433</P>

<P STYLE="margin: 0; text-align: right">Registration Statement No. 333-256963</P>

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>The Cheesecake Factory Incorporated Announces
Proposed Offerings of Convertible <BR>
Senior Notes and Common Stock</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">CALABASAS HILLS, Calif.&#8212;(BUSINESS WIRE)&#8212;June
10, 2021&#8212;The Cheesecake Factory Incorporated (NASDAQ: CAKE) (the &#8220;Company&#8221;) today announced its intention to offer,
subject to market and other conditions, $300,000,000 aggregate principal amount of convertible senior notes due 2026 (the &#8220;notes&#8221;)
and $175,000,000 of common stock in separate public offerings registered under the Securities Act of 1933, as amended. The Company also
expects to grant the underwriters of the note offering a 30-day option to purchase up to an additional $45,000,000 principal amount of
notes solely to cover over-allotments and expects to grant the underwriters of the common stock offering a 30-day option to purchase up
to an additional $26,250,000 of common stock solely to cover over-allotments. The completion of the note offering will not be contingent
on the completion of the common stock offering, and the completion of the common stock offering will not be contingent on the completion
of the note offering.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">The notes will be senior, unsecured obligations
of the Company, will accrue interest payable semi-annually in arrears and will mature on June 15, 2026, unless earlier repurchased, redeemed
or converted. The Company will settle the conversion value in cash up to the principal amount being converted and any excess of the conversion
value over the principal amount in cash, shares of common stock or a combination thereof, at the Company&#8217;s election. The interest
rate, initial conversion rate and other terms of the notes will be determined at the pricing of the note offering.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">The Company intends to use the net proceeds from
the offerings to fund the cash consideration of approximately $457.4 million payable in the preferred stock repurchase and conversion
described below to simplify the capital structure. The Company intends to use the remaining net proceeds, if any, for general corporate
purposes, including the repayment of debt under the Company&#8217;s revolving credit facility.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">The Company has entered into agreements with
the holders of its outstanding Series A convertible preferred stock pursuant to which the Company will repurchase 150,000 shares of
the outstanding Series A convertible preferred stock for approximately $447.0 million in cash and the holder of the remaining
outstanding Series A convertible preferred stock will convert the remaining 50,000 shares of the outstanding Series A
convertible preferred stock into shares of the Company&#8217;s common stock and  receive approximately $10.4 million in cash in
connection with such conversion. The completion of the preferred stock
repurchase and conversion will be subject to customary closing conditions and will be contingent on the completion of the proposed
offerings.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">J.P. Morgan, BNP PARIBAS, BofA Securities and
Wells Fargo Securities are acting as joint book-running managers for the offerings.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">This press release does not constitute an offer
to sell, or the solicitation of an offer to buy, any securities referred to in this press release, nor will there be any sale of any
such securities, in any state or other jurisdiction in which such offer, sale or solicitation would be unlawful prior to registration
or qualification under the securities laws of such state or jurisdiction.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">We have filed a registration statement (including
a prospectus) and preliminary prospectus supplements with the SEC for the offerings to which this communication relates. Before you
invest, you should read the applicable preliminary prospectus supplement and the prospectus in that registration statement and other
documents we have filed with the SEC for more complete information about us and these offerings. You may get these documents free by
visiting EDGAR on the SEC website at <I>www.sec.gov</I>. Alternatively, we, any underwriter or any dealer participating in the applicable
offering will arrange to send you the applicable preliminary prospectus supplement and the accompanying prospectus upon request to: J.P.
Morgan Securities LLC, Attention: c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by telephone at
(866) 803-9204.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>About The Cheesecake Factory Incorporated</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">The Cheesecake Factory Incorporated is a leader
in experiential dining. We are culinary forward and relentlessly focused on hospitality. Delicious, memorable experiences created by passionate
people&#8212;this defines who we are and where we are going. We currently own and operate 300 restaurants throughout the United States
and Canada under brands including The Cheesecake Factory&reg;, North Italia&reg; and a collection within our Fox Restaurant Concepts business.
Internationally, 28 The Cheesecake Factory&reg; restaurants operate under licensing agreements. Our bakery division operates two facilities
that produce quality cheesecakes and other baked products for our restaurants, international licensees and third-party bakery customers.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Forward-Looking Statements</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">This press release includes forward-looking statements,
including statements regarding the anticipated terms of the notes being offered, the completion, timing and size of the proposed offerings,
the preferred stock repurchase and conversion and the intended use of the proceeds from the offerings. Forward-looking statements represent
The Cheesecake Factory&#8217;s current expectations regarding future events and are subject to known and unknown risks and uncertainties
that could cause actual results to differ materially from those implied by the forward-looking statements. Among those risks and uncertainties
are market conditions, including market interest rates, the trading price and volatility of The Cheesecake Factory&#8217;s common stock
and risks relating to The Cheesecake Factory&#8217;s business, including those described in periodic reports that The Cheesecake Factory
files from time to time with the SEC. The Cheesecake Factory may not consummate the preferred stock repurchase and conversion or the
proposed offerings described in this press release and, if the preferred stock repurchase and conversion and the proposed offerings are
consummated, cannot provide any assurances regarding the final terms of the preferred stock repurchase and conversion, the offerings
or the notes or its ability to effectively apply the net proceeds as described above. The forward-looking statements included in this
press release speak only as of the date of this press release, and The Cheesecake Factory does not undertake to update the statements
included in this press release for subsequent developments, except as may be required by law.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Contact Information</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Stacy Feit</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">(818) 871-3000</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">investorrelations@thecheesecakefactory.com</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>



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