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Operations and reorganization - Assets, Liabilities, Statement of Operations and Cash Flows (Details) - USD ($)
12 Months Ended
Dec. 31, 2016
Dec. 31, 2015
Dec. 31, 2014
Dec. 31, 2013
Operations and reorganization        
Allocated expenses from SINA $ 25,703,000 $ 24,678,000 $ 42,360,000  
Interest-free loans to the VIE's shareholders 9,400,000 10,000,000    
Aggregate accumulated losses 54,500,000 32,800,000    
Assets and liabilities of the VIEs and their subsidiaries        
Cash, cash equivalents and short-term Investments 395,954,000 335,879,000    
Property and equipment, net 22,816,000 22,850,000    
Intangible assets 1,100,000 1,966,000    
Goodwill 10,266,000 11,117,000 11,652,000  
Long-term investments 399,933,000 294,679,000 63,777,000 $ 22,255,000
Accounts payable 48,997,000 40,456,000    
Accrued and other liabilities 180,142,000 117,040,000    
Deferred revenues 48,964,000 39,091,000    
Due to related parties   12,188,000    
Results of operations of the VIEs and their subsidiaries        
Net revenues 655,800,000 477,891,000 334,172,000  
Net income (loss) 108,027,000 34,745,000 (65,325,000)  
Cash flows of the VIE and its subsidiary        
Net cash provided by operating activities 236,244,000 181,971,000 (19,412,000)  
Net cash used in investing activities (96,745,000) (228,310,000) 13,917,000  
Net cash used in financing activities 3,035,000 4,959,000 43,663,000  
Assets, except for registered capital of VIEs, that can only be used to settle obligations of the respective VIEs 0 0    
Registered capital and non-distributable reserve funds of VIE and its subsidiaries $ 56,200,000 51,900,000    
Term of loan agreements 10 years      
Service fees revenue charged to VIE $ 335,600,000 232,400,000 187,800,000  
Term of trademark license agreements 1 year      
SINA        
Operations and reorganization        
Allocated expenses from SINA $ 25,703,000 24,678,000 42,360,000  
Assets and liabilities of the VIEs and their subsidiaries        
Accounts receivable due from SINA 18,565,000      
Due to related parties   12,188,000    
Consolidated VIEs        
Operations and reorganization        
Allocated expenses from SINA 12,300,000 8,400,000 16,100,000  
Assets and liabilities of the VIEs and their subsidiaries        
Cash, cash equivalents and short-term Investments 57,505,000 129,154,000    
Accounts receivable 115,338,000 120,937,000    
Property and equipment, net 357,000 1,277,000    
Intangible assets 1,100,000 1,966,000    
Goodwill 9,969,000 10,821,000    
Prepayment for long-term investments 144,000 1,660,000    
Long-term investments 49,195,000 38,104,000    
Deferred tax assets 2,312,000 1,493,000    
Accounts receivable due from SINA 12,163,000      
Others 28,247,000 26,838,000    
Total assets 276,330,000 332,250,000    
Accounts payable 25,850,000 18,613,000    
Accrued and other liabilities 64,879,000 47,487,000    
Deferred revenues 38,313,000 29,567,000    
Income tax payable 8,214,000 3,257,000    
Due to related parties   8,465,000    
Amount due to the subsidiaries of the Group 171,460,000 232,006,000    
Deferred tax liability 274,000 477,000    
Total liabilities 308,990,000 339,872,000    
Results of operations of the VIEs and their subsidiaries        
Net revenues 530,598,000 391,568,000 298,767,000  
Net income (loss) (21,758,000) (10,572,000) (6,351,000)  
Cash flows of the VIE and its subsidiary        
Net cash provided by operating activities (42,556,000) 158,290,000 14,198,000  
Net cash used in investing activities (28,577,000) (39,965,000) (9,552,000)  
Net cash used in financing activities (1,148,000)   (5,997,000)  
Net increase (decrease) in cash and cash equivalents (72,281,000) 118,325,000 (1,351,000)  
Cost of revenues        
Operations and reorganization        
Allocated expenses from SINA 11,022,000 6,550,000 1,124,000  
Sales and marketing        
Operations and reorganization        
Allocated expenses from SINA 1,271,000 1,263,000 17,417,000  
Product development        
Operations and reorganization        
Allocated expenses from SINA 9,094,000 12,981,000 17,238,000  
General and administrative        
Operations and reorganization        
Allocated expenses from SINA $ 4,316,000 $ 3,884,000 $ 6,581,000