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Acquisitions - Additional Information (Detail) (USD $)
 1 Months Ended 12 Months Ended 1 Months Ended 12 Months Ended 12 Months Ended 1 Months Ended
Jul. 21, 2012
Dec. 29, 2012
Dec. 31, 2011
May 20, 2011
Jul. 21, 2012
DSD
Dec. 29, 2012
State Taxes and Others
Jul. 21, 2012
Lepage Bakeries Inc
Dec. 29, 2012
Lepage Bakeries Inc
Dec. 29, 2012
Lepage Bakeries Inc
Pennsylvania
Facility
Dec. 29, 2012
Lepage Bakeries Inc
Maine
Facility
Dec. 29, 2012
Lepage Bakeries Inc
Vermont
Facility
Dec. 29, 2012
Tasty Baking Company
Dec. 31, 2011
Tasty Baking Company
Sep. 12, 2012
Tasty Baking Company
Jul. 21, 2012
Tasty Baking Company
May 20, 2011
Tasty Baking Company
Jul. 21, 2012
Tasty Baking Company
DSD
May 20, 2011
Tasty Baking Company
Pennsylvania
Facility
Business Acquisition [Line Items]                                    
Cost of acquisition             $ 318,400,000                      
Deferred cash payment             17,700,000                      
Fair value of gross payments of deferred obligation             20,000,000                      
Shares issued during acquisition 2,178,648                                  
Number of bakeries acquired in acquisition                 3 2 1             2
Aggregate purchase price             381,900,000                 172,100,000    
Acquisition-related costs               7,100,000         6,200,000          
Cash payment to equity holders for preliminary tax adjustment             18,426,000 18,400,000                    
Additional tax adjustment to be paid           2,100,000 (55,000)                      
Deferred acquisition payment             17,663,000                      
Business acquisition deferred payment terms The $17.7 million obligation for the deferred payments represents the fair value of the fixed payments of $1,250,000 beginning on the first business day of each of the sixteen calendar quarters following the fourth anniversary of the closing of the acquisition (total of $20.0 million in gross payments). The first payment will be made by Flowers on October 1, 2016 and the final payment will be made on July 1, 2020. The difference between the fair value and the gross payments of $2.3 million is recorded as a reduction to the liability and is being amortized to interest expense over eight years.                                  
Business acquisition deferred payments fixed periodic payments 1,250,000                                  
Business acquisition deferred payments, frequency of periodic payment Sixteen calendar quarters following the fourth anniversary of the closing of the acquisition                                  
Business acquisition gross deferred payment 20,000,000 150,000,000                                
Business acquisition deferred payment unamortized discount 2,300,000                                  
Deferred payment unamortized discount amortization period 8 years                                  
Implied fair value of restricted shares 45,887,000           45,887,000                      
Value of Flowers shares issued 50,000,000                                  
Stock price, last trading day before closing $ 20.48                                  
Indefinite lived trademark 185,000,000                                  
Goodwill         49,900,000   49,949,000               19,795,000      
Goodwill deductible for income tax purposes 10,200,000                                  
Fair value of the trade receivables acquired   7,400,000                       17,300,000        
Gross amount receivable   7,500,000                       20,200,000        
Bad debt   100,000                       2,900,000        
Tender offer for acquisition of outstanding shares, per share                               $ 4.00    
Consideration for outstanding shares not accepted for payment in tender offer, per share       $ 4.00                            
Goodwill acquired during period   50,167,000 19,577,000                 200,000         19,800,000  
Revenue             80,700,000                      
Income from operation             $ 12,400,000