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RELATED PARTIES BALANCES AND TRANSCATIONS - WPP and Other Related Parties (Details) - USD ($) $ in Thousands | 12 Months Ended
--- | ---
Dec. 31, 2019 | Dec. 31, 2018 | Dec. 31, 2017
Disclosure of transactions between related parties [line items] |  |  |
Balances due from related parties | $ 91 | $ 993 |
Revenue from rendering of services, related party transactions | 1,419 | 5,937 | $ 5,590
Added Value |  |  |
Disclosure of transactions between related parties [line items] |  |  |
Revenue from rendering of services, related party transactions | 0 | 0 | 13
Grey Global Group Inc. |  |  |
Disclosure of transactions between related parties [line items] |  |  |
Revenue from rendering of services, related party transactions | 0 | 472 | 1,238
Group M Worldwide Inc. |  |  |
Disclosure of transactions between related parties [line items] |  |  |
Revenue from rendering of services, related party transactions | 0 | 102 | 521
JWT |  |  |
Disclosure of transactions between related parties [line items] |  |  |
Revenue from rendering of services, related party transactions | 0 | 204 | 1,043
Kantar Group |  |  |
Disclosure of transactions between related parties [line items] |  |  |
Revenue from rendering of services, related party transactions | 0 | 216 | 791
Kantar Retail |  |  |
Disclosure of transactions between related parties [line items] |  |  |
Revenue from rendering of services, related party transactions | 0 | 39 | 93
Ogilvy & Mather Brasil Comunication |  |  |
Disclosure of transactions between related parties [line items] |  |  |
Revenue from rendering of services, related party transactions | 0 | 82 | 1,677
JP Morgan Chase & Co. |  |  |
Disclosure of transactions between related parties [line items] |  |  |
Revenue from rendering of services, related party transactions | 0 | 1,784 | 0
JP Morgan Chase S.A. |  |  |
Disclosure of transactions between related parties [line items] |  |  |
Revenue from rendering of services, related party transactions | 0 | 48 | 0
JP Morgan Services Argentina S.R.L. |  |  |
Disclosure of transactions between related parties [line items] |  |  |
Revenue from rendering of services, related party transactions | 0 | 1,503 | 0
TNS |  |  |
Disclosure of transactions between related parties [line items] |  |  |
Balances due from related parties | 0 | 56 |
Revenue from rendering of services, related party transactions | 0 | 8 | 30
Morgan Stanley Investment Management Inc. |  |  |
Disclosure of transactions between related parties [line items] |  |  |
Balances due from related parties | 91 | 497 |
Revenue from rendering of services, related party transactions | 1,257 | 964 | 0
Mercado Libre S.R.L. |  |  |
Disclosure of transactions between related parties [line items] |  |  |
Balances due from related parties | 0 | 440 |
Revenue from rendering of services, related party transactions | 162 | 515 | 143
Mirum Inc. |  |  |
Disclosure of transactions between related parties [line items] |  |  |
Revenue from rendering of services, related party transactions | $ 0 | $ 0 | $ 41
Morgan Stanley Investment Management Inc. |  |  |
Disclosure of transactions between related parties [line items] |  |  |
Percentage of entity's share capital | 5.00% |  |

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