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Insider Trading Arrangements
3 Months Ended
Dec. 31, 2025
Trading Arrangements, by Individual  
Non-Rule 10b5-1 Arrangement Adopted false
Rule 10b5-1 Arrangement Terminated false
Non-Rule 10b5-1 Arrangement Terminated false
Billy Cyr [Member]  
Trading Arrangements, by Individual  
Material Terms of Trading Arrangement
On November 3, 2025, our Chief Executive Officer, Billy Cyr, announced that he and certain of his family members and related trusts intended to enter into prearranged stock trading plans intended to satisfy the affirmative defense conditions of Rule 10b5-1 (each, a "Rule 10b5-1 Plan"), in order to permit Mr. Cyr and his family to exercise options granted in 2016 which expire on September 6, 2026, and to sell shares of Company common stock necessary to cover the exercise price, taxes, and various estate planning needs. The Rule 10b5-1 Plans were adopted on November 5, 2025 in accordance with guidelines specified under Rule 10b5-1 of the Securities Exchange Act of 1934, and under SEC rules, shares cannot be sold as part of this plan until after the Company reports its fourth quarter financial results in February 2026. These plans do not include any other Freshpet equity beyond the options subject to expiration in 2026.
Name Billy Cyr
Title Chief Executive Officer
Rule 10b5-1 Arrangement Adopted true
Adoption Date November 5, 2025
Expiration Date September 6, 2026
Arrangement Duration 304 days