10-Q 1 smadden_2q11.htm FORM 10-Q
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q
x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended June 30, 2011
o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from ____________________ to _____________________
Commission File Number 0-23702

STEVEN MADDEN, LTD.
(Exact name of registrant as specified in its charter)

Delaware |  | 13-3588231
(State or other jurisdiction of |  | (I.R.S. Employer Identification No.)
incorporation or organization) |  |
52-16 Barnett Avenue, Long Island City, New York |  | 11104
(Address of principal executive offices) |  | (Zip Code)

Registrant’s telephone number, including area code (718) 446-1800
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes x No o
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yes x No o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer x |  | Accelerated filer o
Non-accelerated filer o (do not check if smaller reporting company) |  | Smaller reporting company o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes o No x
As of August 3, 2011, the latest practicable date, there were 42,784,254 shares of common stock, $.0001 par value, outstanding.

STEVEN MADDEN, LTD.
FORM 10-Q
QUARTERLY REPORT
June 30, 2011
TABLE OF CONTENTS

PART I - FINANCIAL INFORMATION |  |
ITEM 1. | Condensed Consolidated Financial Statements (Unaudited): |  |
| Condensed Consolidated Balance Sheets |  | 1
| Condensed Consolidated Statements of Income |  | 2
| Condensed Consolidated Statements of Cash Flows |  | 3
| Notes to Unaudited Condensed Consolidated Financial Statements |  | 4
ITEM 2. | Management’s Discussion and Analysis of Financial Condition and Results of Operations |  | 21
ITEM 3. | Quantitative and Qualitative Disclosures About Market Risk |  | 31
ITEM 4. | Controls and Procedures |  | 31
Part II - OTHER INFORMATION |  |
ITEM 1. | Legal Proceedings |  | 32
ITEM 5. | Other Information |  | 32
ITEM 6. | Exhibits |  | 33
| Signatures |  | 34

PART I. FINANCIAL INFORMATION
Item 1. Condensed Consolidated Financial Statements
STEVEN MADDEN, LTD. AND SUBSIDIARIES
Condensed Consolidated Balance Sheets
(in thousands)

|  | June 30, |  |  | December 31, |  |  | June 30, |
|  | 2011 |  |  | 2010 |  |  | 2010 |
|  | (unaudited) |  |  |  |  |  | (unaudited) |
ASSETS |  |  |  |  |  |  |  |  |
Current assets: |  |  |  |  |  |  |  |  |
Cash and cash equivalents |  | $ | 31,261 |  |  | $ | 66,151 |  |  | $ | 42,807 |
Accounts receivable, net of allowances of $3,763, $2,458 and $1,939 |  |  | 77,822 |  |  |  | 18,742 |  |  |  | 11,942 |
Due from factor, net of allowances of $10,777, $12,800 and $10,758 |  |  | 82,784 |  |  |  | 52,206 |  |  |  | 73,145 |
Inventories |  |  | 67,723 |  |  |  | 39,557 |  |  |  | 44,466 |
Marketable securities – available for sale |  |  | 7,709 |  |  |  | 13,289 |  |  |  | 21,972 |
Prepaid expenses and other current assets |  |  | 9,891 |  |  |  | 11,044 |  |  |  | 13,716 |
Deferred taxes |  |  | 9,394 |  |  |  | 9,078 |  |  |  | 8,809 |
Total current assets |  |  | 286,584 |  |  |  | 210,067 |  |  |  | 216,857 |
Notes receivable |  |  | 7,237 |  |  |  | 7,024 |  |  |  | — |
Note receivable – related party |  |  | 3,967 |  |  |  | 3,849 |  |  |  | 3,733 |
Property and equipment, net |  |  | 25,896 |  |  |  | 20,791 |  |  |  | 21,297 |
Deferred taxes |  |  | 4,271 |  |  |  | 7,844 |  |  |  | 7,053 |
Deposits and other |  |  | 2,730 |  |  |  | 2,529 |  |  |  | 1,787 |
Marketable securities – available for sale |  |  | 93,228 |  |  |  | 114,317 |  |  |  | 99,183 |
Goodwill – net |  |  | 75,644 |  |  |  | 38,613 |  |  |  | 36,613 |
Intangibles – net |  |  | 96,720 |  |  |  | 42,662 |  |  |  | 14,831 |
Total Assets |  | $ | 596,277 |  |  | $ | 447,696 |  |  | $ | 401,354 |
LIABILITIES |  |  |  |  |  |  |  |  |  |  |  |
Current liabilities: |  |  |  |  |  |  |  |  |  |  |  |
Accounts payable |  | $ | 96,208 |  |  | $ | 37,089 |  |  | $ | 44,309 |
Accrued expenses |  |  | 23,979 |  |  |  | 18,425 |  |  |  | 20,323 |
Contingent payment liability – current portion |  |  | 5,899 |  |  |  | — |  |  |  | — |
Income taxes payable |  |  | 7,263 |  |  |  | — |  |  |  | 3,300 |
Accrued incentive compensation |  |  | 7,961 |  |  |  | 15,917 |  |  |  | 7,447 |
Total current liabilities |  |  | 141,310 |  |  |  | 71,431 |  |  |  | 75,379 |
Contingent payment liability |  |  | 36,904 |  |  |  | 12,372 |  |  |  | 12,000 |
Deferred rent |  |  | 5,752 |  |  |  | 5,467 |  |  |  | 5,240 |
Other liabilities |  |  | 163 |  |  |  | 1,128 |  |  |  | 1,564 |
Total Liabilities |  |  | 184,129 |  |  |  | 90,398 |  |  |  | 94,183 |
Commitments, contingencies and other (Note V) |  |  |  |  |  |  |  |  |  |  |  |
STOCKHOLDERS’ EQUITY |  |  |  |  |  |  |  |  |  |  |  |
Preferred stock – $.0001 par value, 5,000 shares authorized; none issued; Series A Junior Participating preferred stock – $.0001 par value, 60 shares authorized; none issued |  |  |  |  |  |  |  |  |  |  |  |
Common stock – $.0001 par value, 60,000 shares authorized; 51,217, 50,423 and 49,911 shares issued; 42,814, 42,020 and 41,508 shares outstanding |  |  | 5 |  |  |  | 4 |  |  |  | 4 |
Additional paid-in capital |  |  | 178,663 |  |  |  | 165,773 |  |  |  | 155,803 |
Retained earnings |  |  | 364,728 |  |  |  | 323,092 |  |  |  | 282,551 |
Other comprehensive income: |  |  |  |  |  |  |  |  |  |  |  |
Unrealized gain on marketable securities |  |  | 1,384 |  |  |  | 972 |  |  |  | 1,356 |
Treasury stock – 8,403, 8,403 and 8,403 shares at cost |  |  | (132,543 | ) |  |  | (132,543 | ) |  |  | (132,543 | )
Total Steven Madden, Ltd. stockholders’ equity |  |  | 412,237 |  |  |  | 357,298 |  |  |  | 307,171 |
Noncontrolling interests |  |  | (89 | ) |  |  | — |  |  |  | — |
Total stockholders’ equity |  |  | 412,148 |  |  |  | 357,298 |  |  |  | 307,171 |
Total Liabilities and Stockholders’ Equity |  | $ | 596,277 |  |  | $ | 447,696 |  |  | $ | 401,354 |

See accompanying notes to condensed consolidated financial statements - unaudited
1

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Condensed Consolidated Statements of Income
(unaudited)
(in thousands, except per share data)

|  | Three Months Ended June 30, |  |  | Six Months Ended June 30, |
|  | 2011 |  |  | 2010 |  |  | 2011 |  |  | 2010 |
Net sales |  | $ | 209,152 |  |  | $ | 158,664 |  |  | $ | 374,907 |  |  | $ | 290,272 |
Cost of sales |  |  | 125,057 |  |  |  | 89,815 |  |  |  | 221,680 |  |  |  | 161,486 |
Gross profit |  |  | 84,095 |  |  |  | 68,849 |  |  |  | 153,227 |  |  |  | 128,786 |
Commission and licensing fee income – net |  |  | 4,432 |  |  |  | 5,229 |  |  |  | 8,999 |  |  |  | 11,413 |
Operating expenses |  |  | (51,339 | ) |  |  | (42,025 | ) |  |  | (97,583 | ) |  |  | (83,287 | )
Income from operations |  |  | 37,188 |  |  |  | 32,053 |  |  |  | 64,643 |  |  |  | 56,912 |
Interest and other income, net |  |  | 1,656 |  |  |  | 942 |  |  |  | 3,173 |  |  |  | 1,726 |
Income before provision for income taxes |  |  | 38,844 |  |  |  | 32,995 |  |  |  | 67,816 |  |  |  | 58,638 |
Provision for income taxes |  |  | 15,149 |  |  |  | 13,196 |  |  |  | 26,269 |  |  |  | 23,454 |
Net income |  |  | 23,695 |  |  |  | 19,799 |  |  |  | 41,547 |  |  |  | 35,184 |
Net loss attributable to noncontrolling interests |  |  | 89 |  |  |  | — |  |  |  | 89 |  |  |  | — |
Net income attributable to Steven Madden, Ltd. |  | $ | 23,784 |  |  | $ | 19,799 |  |  | $ | 41,636 |  |  | $ | 35,184 |
Basic income per share |  | $ | 0.56 |  |  | $ | 0.48 |  |  | $ | 0.99 |  |  | $ | 0.85 |
Diluted income per share |  | $ | 0.55 |  |  | $ | 0.47 |  |  | $ | 0.97 |  |  | $ | 0.83 |
Basic weighted average common shares outstanding |  |  | 42,156 |  |  |  | 41,442 |  |  |  | 42,053 |  |  |  | 41,313 |
Effect of dilutive securities – options/restricted stock |  |  | 1,103 |  |  |  | 1,013 |  |  |  | 972 |  |  |  | 1,031 |
Diluted weighted average common shares outstanding |  |  | 43,259 |  |  |  | 42,455 |  |  |  | 43,025 |  |  |  | 42,344 |

See accompanying notes to condensed consolidated financial statements - unaudited
2

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Condensed Consolidated Statements of Cash Flows
(unaudited)
(in thousands)

|  | Six Months Ended |
|  | June 30, |
|  | 2011 |  |  | 2010 |
Cash flows from operating activities: |  |  |  |  |  |
Net income |  | $ | 41,547 |  |  | $ | 35,184 |
Adjustments to reconcile net income to net cash provided by operating activities: |  |  |  |  |  |  |  |
Excess tax benefit from the exercise of options |  |  | (3,841 | ) |  |  | (2,512 | )
Depreciation and amortization |  |  | 4,772 |  |  |  | 5,022 |
Loss on disposal of fixed assets |  |  | 580 |  |  |  | 543 |
Non-cash compensation |  |  | 5,565 |  |  |  | 3,676 |
Provision for bad debts |  |  | (718 | ) |  |  | (985 | )
Deferred rent expense |  |  | (594 | ) |  |  | 196 |
Realized gain on marketable securities |  |  | (438 | ) |  |  | (32 | )
Changes (net of acquisitions) in: |  |  |  |  |  |  |  |
Accounts receivable |  |  | (1,040 | ) |  |  | (947 | )
Due from factor |  |  | (28,555 | ) |  |  | (23,882 | )
Note receivable – related party |  |  | (118 | ) |  |  | (165 | )
Inventories |  |  | (15,982 | ) |  |  | (13,713 | )
Prepaid expenses, deposits and other assets |  |  | 1,730 |  |  |  | (6,350 | )
Accounts payable and other accrued expenses |  |  | 18,986 |  |  |  | 24,816 |
Net cash provided by operating activities |  |  | 21,894 |  |  |  | 20,851 |
Cash flows from investing activities: |  |  |  |  |  |  |  |
Purchase of property and equipment |  |  | (5,973 | ) |  |  | (1,232 | )
Purchase of marketable securities |  |  | (13,984 | ) |  |  | (44,917 | )
Sale/redemption of marketable securities |  |  | 41,081 |  |  |  | 10,092 |
Acquisitions, net of cash acquired |  |  | (85,234 | ) |  |  | (11,119 | )
Net cash used in investing activities |  |  | (64,110 | ) |  |  | (47,176 | )
Cash flows from financing activities: |  |  |  |  |  |  |  |
Proceeds from options exercised |  |  | 3,485 |  |  |  | 1,913 |
Tax benefit from exercise of options |  |  | 3,841 |  |  |  | 2,512 |
Common stock purchased for treasury |  |  | — |  |  |  | (4,559 | )
Net cash provided by (used in) financing activities |  |  | 7,326 |  |  |  | (134 | )
Net decrease in cash and cash equivalents |  |  | (34,890 | ) |  |  | (26,459 | )
Cash and cash equivalents – beginning of period |  |  | 66,151 |  |  |  | 69,266 |
Cash and cash equivalents – end of period |  | $ | 31,261 |  |  | $ | 42,807 |

See accompanying notes to condensed consolidated financial statements - unaudited
3

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note A – Basis of Reporting
The accompanying unaudited condensed consolidated financial statements of Steven Madden, Ltd. and subsidiaries (the “Company”) have been prepared in accordance with the generally accepted accounting principles in the United States of America (“GAAP”) for interim financial information and pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). Accordingly, they do not include all of the information and footnotes required by GAAP for complete financial statements. In the opinion of management, such statements include all adjustments (consisting only of normal recurring items) which are considered necessary for a fair presentation of the financial position of the Company and the results of its operations and cash flows for the periods presented. The results of its operations for the three- and six-month periods ended June 30, 2011 are not necessarily indicative of the operating results for the full year. It is suggested that these financial statements be read in conjunction with the financial statements and related disclosures for the year ended December 31, 2010 included in the Annual Report of Steven Madden, Ltd. on Form 10-K filed with the SEC on February 28, 2011.
Note B – Stock Splits
On May 5, 2011, the Company announced that its Board of Directors had declared a three-for-two stock split of the Company’s outstanding shares of common stock, to be effected in the form of a stock dividend on the Company’s outstanding common stock. Stockholders of record at the close of business on May 20, 2011 received one additional share of Steven Madden, Ltd. common stock for every two shares of common stock owned on this date. The additional shares were distributed on May 31, 2011. Stockholders received cash in lieu of any fractional shares of common stock they otherwise would have received in connection with the dividend. All share and per share data provided herein gives effect to this stock split, applied retroactively.
Previously, on March 24, 2010, the Company’s Board of Directors declared a three-for-two stock split of the Company’s outstanding shares of common stock, which was effected in the form of a stock dividend on the Company’s outstanding common stock. Stockholders of record at the close of business on April 20, 2010 received one additional share of Steven Madden, Ltd. common stock for every two shares of common stock owned on this date. The additional shares were distributed on May 3, 2010. Stockholders received cash in lieu of any fractional shares of common stock they otherwise would have received in connection with the dividend. All share and per share data provided herein gives effect to this stock split, applied retroactively.
Note C – Use of Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.
Significant areas involving management estimates include allowances for bad debts, returns and customer chargebacks and contingent payment liability. The Company provides reserves on trade accounts receivables and due from factors for future customer chargebacks and markdown allowances, discounts, returns and other miscellaneous compliance related deductions that relate to the current period sales. The Company evaluates anticipated chargebacks by reviewing several performance indicators of its major customers. These performance indicators, which include retailers’ inventory levels, sell-through rates and gross margin levels, are analyzed by management to estimate the amount of the anticipated customer allowance.
4

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note D – Due From Factor
The Company has a collection agency agreement with Rosenthal & Rosenthal, Inc. (“Rosenthal”) that became effective on September 15, 2009. The agreement can be terminated by the Company or Rosenthal at any time upon 60 days’ prior written notice. Under the agreement, the Company can request advances from Rosenthal of up to 85% of aggregate receivables submitted to Rosenthal. The agreement provides the Company with a $30 million credit facility with a $15 million sub-limit for letters of credit, at an interest rate based, at the Company’s election, upon either the prime rate or LIBOR. The Company also pays a fee of 0.275% of the gross invoice amount submitted to Rosenthal. Rosenthal assumes the credit risk on a substantial portion of the receivables the Company refers to it and, to the extent of any loans made to the Company, Rosenthal maintains a lien on all of the Company’s receivables to secure the Company’s obligations. On February 10, 2010, the agreement was amended to include foreign accounts receivable.
Note E – Notes Receivable
As of June 30, 2011, Notes Receivable were comprised of the following:

Due from Bakers Footwear Group, Inc. |  | $ | 4,056 |
Due from Betsey Johnson LLC (see Note R) |  |  | 3,181 |
Total |  | $ | 7,237 |

On August 26, 2010, the Company entered into a Debenture and Stock Purchase Agreement with Bakers Footwear Group, Inc. (“Bakers”) pursuant to which the Company paid $5,000 to acquire a subordinated debenture in the principal amount of $5,000 and 1,844,860 unregistered shares of Bakers common stock which trades on the Over-the-Counter Bulletin Board. The Company allocated $996 of the purchase price to the common stock and $4,004 to the subordinated debenture based upon their relative fair values. Interest accrues on the debenture at the rate of 11% per annum and is payable quarterly in cash. The principal amount of the debenture is payable by Bakers in four equal installments of $1,250 due on August 31, 2017, 2018, 2019 and 2020. The difference between the $4,004 purchase price of the debenture and the $5,000 principal amount of the debenture is considered original issue discount and is being amortized over the life of the debenture. As of June 30, 2011, the total amount of the discount amortized was $52, bringing the value of the note to $4,056.
Note F – Note Receivable – Related Party
On June 25, 2007, the Company made a loan to Steve Madden, its Creative and Design Chief and a principal stockholder of the Company, in the amount of $3,000 in order for Mr. Madden to satisfy a personal tax obligation resulting from the exercise of options that were due to expire and retain the underlying Company common stock, which he pledged to the Company as collateral to secure the loan. Mr. Madden executed a secured promissory note in favor of the Company bearing interest at an annual rate of 8% which was due on the earlier of the date Mr. Madden ceases to be employed by the Company or December 31, 2007. The note was amended and restated as of December 19, 2007 to extend the maturity date to March 31, 2009, and amended and restated again as of April 1, 2009 to change the interest rate to 6% and extend the maturity date to June 30, 2015 when all principal and accrued interest is due. As of June 30, 2011, $967 of interest has accrued on the note and has been reflected on the Company’s Condensed Consolidated Financial Statements. Due to the 3-for-2 stock split effected on May 3, 2010 (see Note B above) the number of shares securing the loan increased from 510,000 shares to 765,000 shares. Based upon the increase in the market value of the Company’s common stock since the inception of the loan, on July 12, 2010, the Company determined to release from its security interest 555,000 shares of the Company’s common stock, retaining 210,000 shares with a total market value on that date of $6,798, as collateral for the loan. Subsequently, pursuant to the 3-for-2 stock split effected on May 31, 2011 (see Note B above) the number of shares securing the loan has increased from 210,000 shares to 315,000 shares. On June 30, 2011, the total market value of these shares was $11,702.
5

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note G – Marketable Securities
Marketable securities consist primarily of corporate and U.S. government and federal agency bonds with maturities greater than three months and up to six years at the time of purchase as well as marketable equity securities. These securities, which are classified as available-for-sale, are carried at fair value, with unrealized gains and losses, net of any tax effect, reported in stockholders’ equity as accumulated other comprehensive income (loss). These securities are classified as current and non-current marketable securities based upon their maturities. Amortization of premiums and discounts is included in interest income. For the three- and six-month periods ended June 30, 2011, the amortization of bond premiums totals $321 and $664, respectively, compared to $269 and $502 for the comparable periods in 2010. The values of these securities may fluctuate as a result of changes in market interest rates and credit risk.
Note H – Fair Value Measurement
The accounting guidance under “Fair Value Measurements and Disclosures” (“ASC 820-10”) permits the Company to elect to measure non-financial assets and non-financial liabilities at fair value effective January 1, 2009. ASC 820-10 clarifies the principle that fair value should be based on the assumptions market participants would use when pricing an asset or liability and establishes a fair value hierarchy that prioritizes the information used to develop those assumptions. ASC 820-10 utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. A brief description of those three levels is as follows:

| ● | Level 1: Observable inputs such as quoted prices in active markets for identical assets or liabilities.
| ● | Level 2: Inputs other than quoted prices that are observable for the asset or liability, either directly or indirectly.
| ● | Level 3: Significant unobservable inputs.

The Company’s financial assets and liabilities subject to fair value measurements as of June 30, 2011 are as follows:

|  |  |  |  | Fair Value Measurements Using Fair Value Hierarchy |
|  | Fair value |  |  | Level 1 |  |  | Level 2 |  |  | Level 3 |
Assets: |  |  |  |  |  |  |  |  |  |  |  |
Cash equivalents |  | $ | 1,596 |  |  | $ | 1,596 |  |  | $ | — |  |  | $ | — |
Current marketable securities – available for sale |  |  | 7,709 |  |  |  | 7,709 |  |  |  | — |  |  |  | — |
Investment in Bakers |  |  | 996 |  |  |  | — |  |  |  | 996 |  |  |  | — |
Note receivable – Bakers |  |  | 4,056 |  |  |  | — |  |  |  | — |  |  |  | 4,056 |
Note receivable – Betsey Johnson |  |  | 3,181 |  |  |  | — |  |  |  | — |  |  |  | 3,181 |
Long-term marketable securities – available for sale |  |  | 93,228 |  |  |  | 93,228 |  |  |  | — |  |  |  | — |
Total assets |  | $ | 110,766 |  |  | $ | 102,533 |  |  | $ | 996 |  |  | $ | 7,237 |
Liabilities: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Contingent consideration – Big Buddha, current |  | $ | 5,899 |  |  |  | — |  |  |  | — |  |  | $ | 5,899 |
Contingent consideration – Cejon, non-current |  |  | 23,000 |  |  |  | — |  |  |  | — |  |  |  | 23,000 |
Contingent consideration – Topline, non-current |  |  | 7,368 |  |  |  | — |  |  |  | — |  |  |  | 7,368 |
Contingent consideration – Big Buddha, non-current |  |  | 6,536 |  |  |  | — |  |  |  | — |  |  |  | 6,536 |
Total liabilities |  | $ | 42,803 |  |  |  | — |  |  |  | — |  |  | $ | 42,803 |

6

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note H – Fair Value Measurement (continued)
The Company’s financial assets subject to fair value measurements as of December 31, 2010 are as follows:

|  |  |  |  | Fair Value Measurements Using Fair Value Hierarchy |
|  | Fair value |  |  | Level 1 |  |  | Level 2 |  |  | Level 3 |
Assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cash equivalents |  | $ | 32,145 |  |  | $ | 32,145 |  |  | $ | — |  |  | $ | — |
Current marketable securities – available for sale |  |  | 13,289 |  |  |  | 13,289 |  |  |  | — |  |  |  | — |
Investment in Bakers |  |  | 996 |  |  |  | — |  |  |  | 996 |  |  |  | — |
Note receivable – Bakers |  |  | 4,024 |  |  |  | — |  |  |  | — |  |  |  | 4,024 |
Note receivable – Betsey Johnson |  |  | 3,000 |  |  |  | — |  |  |  | — |  |  |  | 3,000 |
Long-term marketable securities – available for sale |  |  | 114,317 |  |  |  | 114,317 |  |  |  | — |  |  |  | — |
Total assets |  | $ | 167,771 |  |  | $ | 159,751 |  |  | $ | 996 |  |  | $ | 7,024 |
Liabilities: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Contingent consideration |  | $ | 12,372 |  |  |  | — |  |  |  | — |  |  | $ | 12,372 |
Total liabilities |  | $ | 12,372 |  |  |  | — |  |  |  | — |  |  | $ | 12,372 |

Pursuant to the Debenture and Stock Purchase Agreement with Bakers (see Note E), the Company acquired 1,844,860 unregistered shares of Bakers common stock, which trades on the OTC Bulletin Board. These shares, which are thinly traded, were valued using the quoted price of similar registered shares of Bakers common stock adjusted for the effect of the transfer restriction, considering factors such as the nature and duration of the transfer restriction, the volatility of the stock and the risk free interest rate. The shares are included in deposits and other assets on the Company’s Condensed Consolidated Balance Sheets. For the note receivable due from Bakers (see Note E), which was purchased at a substantial discount, the carrying value was determined to be the fair value. For the note receivable due from Betsey Johnson (see Note R), the carrying value was determined to be the fair value.
The Company has recorded a liability for contingent consideration as a result of the May 25, 2011 acquisition of Cejon, Inc., Cejon Accessories, Inc. and New East Designs, LLC (collectively, “Cejon”) (see Note R). Pursuant to the terms of the acquisition, earn-out payments may be due annually to the sellers of Cejon based on the financial performance of Cejon for each of the twelve-month periods ending on June 30, 2012 through 2016, inclusive. The fair value of the contingent payments was estimated using the present value of management’s projections of the financial results of Cejon during the earn-out period.
The Company has recorded a liability for contingent consideration as a result of the May 20, 2011 acquisition of The Topline Corporation (“Topline”) (see Note R). Pursuant to the terms of the acquisition, an earn-out payment may be due to the seller of Topline based on the financial performance of Topline for the twelve-month period ending on June 30, 2012. The fair value of the contingent payment was estimated using the present value of management’s projections of the financial results of Topline during the earn-out period.
The Company has recorded a liability for contingent consideration as a result of the February 10, 2010 acquisition of Big Buddha, Inc. (see Note R). Pursuant to the terms of the acquisition, earn-out payments may be due annually to the seller of Big Buddha based on the financial performance of Big Buddha for each of the twelve-month periods ending on March 31, 2012 and 2013. The fair value of the contingent payments was estimated using the present value of management’s projections of the financial results of Big Buddha during the earn-out period. The contingent payment for the twelve-month period ended March 31, 2011 was $3,603.
No gains or losses resulting from the fair value measurement of financial assets were included in the Company’s earnings for the three and six months ended June 30, 2011 and 2010.
7

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note H – Fair Value Measurement (continued)
Accounting guidance permits entities to choose to measure financial instruments and certain other items at fair value that are not currently required to be measured at fair value. The accounting guidance also establishes presentation and disclosure requirements designed to facilitate comparisons between entities that chose different measurement attributes for similar assets and liabilities. The Company has elected not to measure any eligible items at fair value.
Note I – Fair Value of Financial Instruments
The carrying value of certain financial instruments such as accounts receivable, due from factor and accounts payable approximate their fair values due to the short-term nature of their underlying terms. The fair values of these financial instruments are determined by reference to market data and other valuation techniques, as appropriate. Fair value of the note receivable – related party approximates its carrying value based upon its interest rate, which approximates current market interest rates.
Note J – Inventories
Inventories, which consist of finished goods on hand and in transit, are stated at the lower of cost (first-in, first-out method) or market.
Note K – Revenue Recognition
The Company recognizes revenue on wholesale sales when products are shipped pursuant to its standard terms, which are freight on board (“FOB”) warehouse, or when products are delivered to the consolidators as per the terms of the customers’ purchase order, persuasive evidence of an arrangement exists, the price is fixed or determinable and collection is reasonably assured. Sales reductions for anticipated discounts, allowances and other deductions are recognized during the period when sales are recorded. Customers retain the right to replacement of the product for poor quality or improper or short shipments, which have historically been immaterial. Retail sales are recognized when the payment is received from customers and are recorded net of returns. The Company also generates commission income acting as a buying agent by arranging to manufacture private label shoes to the specifications of its clients. The Company’s commission revenue includes partial recovery of its design, product and development costs for the services provided to certain suppliers in connection with the Company’s private label business. Commission revenue and product and development cost recoveries are recognized as earned when title to the product transfers from the manufacturer to the customer and collections are reasonably assured and are reported on a net basis after deducting related operating expenses.
The Company licenses its Steve Madden® and Steven by Steve Madden® trademarks for use in connection with the manufacture, marketing and sale of sunglasses, eyewear, outerwear, bedding, hosiery, women’s fashion apparel and jewelry. We license our Big Buddha® brand for use in connection with the manufacture, marketing and sale of sunglasses and cold weather accessories. In addition, we license the Betsey Johnson® and Betseyville® trademarks for use in connection with the manufacture, marketing and sale of apparel, jewelry, lingerie, swimwear, eyewear, watches and outerwear. The license agreements require the licensee to pay the Company a royalty and, in substantially all of the agreements, an advertising fee based on the higher of a minimum or a net sales percentage as defined in the various agreements. In addition, under the terms of retail selling agreements, most of the Company’s international distributors are required to pay the Company a royalty based on a percentage of net sales, in addition to a commission and a design fee on the purchases of the Company’s products. Licensing revenue is recognized on the basis of net sales reported by the licensees, or the minimum guaranteed royalties, if higher. In substantially all of the Company’s license agreements, the minimum guaranteed royalty is earned and payable on a quarterly basis.
8

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note L – Taxes Collected From Customers
The Company accounts for certain taxes collected from its customers in accordance with the accounting guidance which permits companies to adopt a policy of presenting taxes in the income statement on either a gross basis (included in revenues and costs) or a net basis (excluded from revenues). Taxes within the scope of the accounting guidance would include taxes that are imposed on a revenue transaction between a seller and a customer, for example, sales taxes, use taxes, value-added taxes and some types of excise taxes. The Company has consistently recorded all taxes on a net basis.
Note M – Sales Deductions
The Company supports retailers’ initiatives to maximize sales of the Company’s products on the retail floor by subsidizing the co-op advertising programs of such retailers, providing them with inventory markdown allowances and participating in various other marketing initiatives of its major customers. In addition, the Company accepts returns for damaged products for which the Company’s costs are normally charged back to the responsible factory. Such expenses are reflected in the financial statements as deductions to net sales. For the three- and six-month periods ended June 30, 2011, the deduction to sales for these expenses as a total dollar amount and as a percentage of wholesale gross sales was $10,991or 5.9% and $18,424 or 5.6%, respectively, as compared to $8,311or 6.4% and $14,351 or 6.2% for the comparable periods in 2010.
Note N – Cost of Sales
All costs incurred to bring finished products to the Company’s distribution center and, in the Retail segment, the costs to bring products to the Company’s stores, are included in the cost of sales line on the Condensed Consolidated Statement of Income. These include the cost of finished products, purchase commissions, letter of credit fees, brokerage fees, sample expenses, custom duty, inbound freight, royalty payments on licensed products, labels and product packaging. All warehouse and distribution costs related to the Wholesale segments and freight to customers, if any, are included in the operating expenses line item of the Company’s Condensed Consolidated Statements of Income. The Company’s gross margins may not be comparable to those of other companies in the industry because some companies may include warehouse and distribution costs, as well as other costs excluded from cost of sales by the Company, as a component of cost of sales, while other companies report on the same basis as the Company and include them in operating expenses.
Note O – Income Taxes
The Company’s effective income tax rate for the six months ended June 30, 2011 and 2010 was 38.7% and 40.0%, respectively. The primary reason for this decrease is that this year’s tax provision does not include a valuation allowance while last year’s tax provision included a valuation allowance that increased the effective tax rate by 74 basis points. A decrease in expenses that are non-deductible for tax purposes also contributed to the lower effective income tax rate in the first quarter of 2011.
Note P – Net Income Per Share of Common Stock
Basic net income per share is based on the weighted average number of shares of common stock outstanding during the period, which does not include unvested restricted stock subject to forfeiture. Diluted net income per share reflects: a) the potential dilution assuming shares of common stock were issued upon the exercise of outstanding in-the-money options and the proceeds thereof were used to purchase shares of the Company’s common stock at the average market price during the period, and b) nonvested restricted stock awards for which the assumed proceeds upon grant are deemed to be the amount of compensation cost attributable to future services and are not yet recognized using the treasury stock method, to the extent dilutive. For both the three- and six-month periods ended June 30, 2011, 150,000 options to purchase shares of the Company’s common stock have been excluded from the calculation because inclusion of such shares would be anti-dilutive as compared with options to purchase 236,000 shares of the Company’s common stock that have been excluded from the calculation for the three and six months ended June 30, 2010.
9

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note Q – Stock-Based Compensation
In March 2006, the Board of Directors approved the Steven Madden, Ltd. 2006 Stock Incentive Plan (the “Plan”) under which nonqualified stock options, stock appreciation rights, performance shares, restricted stock, other stock-based awards and performance-based cash awards may be granted to employees, consultants and non-employee directors. The stockholders approved the Plan on May 26, 2006. On May 25, 2007, the stockholders approved an amendment to the Plan to increase the maximum number of shares that may be issued under the Plan from 2,700,000 to 3,487,500. On May 22, 2009, the stockholders approved a second amendment to the Plan that increased the maximum number of shares that may be issued under the Plan to 9,144,000. The following table summarizes the number of shares of common stock authorized for use under the Plan, the amount of stock-based awards issued (net of expired or cancelled) under the Plan and the amount of common stock available for the grant of stock-based awards under the Plan:

Common Stock authorized |  |  | 9,144,000 |
Stock-based awards, including restricted stock and stock options, granted net of expired or cancelled |  |  | 6,345,000 |
Common Stock available for grant of stock-based awards as of June 30, 2011 |  |  | 2,799,000 |

Total equity-based compensation for the three and six months ended June 30 is as follows:

|  | Three Months Ended June 30, |  |  | Six Months Ended June 30, |
|  | 2011 |  |  | 2010 |  |  | 2011 |  |  | 2010 |
Stock options |  | $ | 1,420 |  |  | $ | 816 |  |  | $ | 2,608 |  |  | $ | 1,346 |
Restricted stock |  |  | 1,620 |  |  |  | 1,043 |  |  |  | 2,957 |  |  |  | 2,330 |
Total |  | $ | 3,040 |  |  | $ | 1,859 |  |  | $ | 5,565 |  |  | $ | 3,676 |

Equity-based compensation is included in operating expenses on the Company’s Condensed Consolidated Statements of Income.
Stock Options
Cash proceeds and intrinsic values related to total stock options exercised during both the three- and six-month periods ended June 30, 2011 and 2010 are as follows:

|  | Three Months Ended June 30, |  |  | Six Months Ended June 30, |
|  | 2011 |  |  | 2010 |  |  | 2011 |  |  | 2010 |
Proceeds from stock options exercised |  | $ | 3,254 |  |  | $ | 1,581 |  |  | $ | 3,485 |  |  | $ | 1,913 |
Intrinsic value of stock options exercised |  | $ | 7,510 |  |  | $ | 4,026 |  |  | $ | 7,799 |  |  | $ | 4,614 |

10

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note Q – Stock-Based Compensation (continued)
During the three and six months ended June 30, 2011, approximately 489,000 options with a weighted average exercise price of $13.48 and approximately 611,000 options with a weighted average exercise price of $13.92 vested, respectively. During the three and six months ended June 30, 2010, approximately 350,000 options with a weighted average exercise price of $9.55 and approximately 398,000 options with a weighted average exercise price of $9.36 vested, respectively. As of June 30, 2011, there were 2,024,000 unvested options with a total of $12,285 of unrecognized compensation cost and an average vesting period of 2.6 years.
The Company estimates the fair value of options granted using the Black-Scholes option-pricing model, which requires several assumptions. The expected term of the options represents the estimated period of time until exercise and is based on the historical experience of similar awards. Expected volatility is based on the historical volatility of the Company’s common stock. The risk free interest rate is based on the U.S. Treasury yield curve in effect at the time of the grant. With the exception of special dividends paid in November of each 2005 and 2006, the Company historically has not paid dividends and thus the expected dividend rate is assumed to be zero. The following weighted average assumptions were used for stock options granted:

|  | Six months ended June 30,
|  | 2011 |  | 2010
Expected volatility |  | 47.6% to 48.7% |  | 47.5% to 52.4%
Risk-free interest rate |  | 1.22% to 1.78% |  | 1.62% to 2.16%
Expected life (in years) |  | 2.8 to 4.4 |  | 2.8 to 4.4
Expected dividend yield |  | None |  | None
Weighted average fair value |  | $10.83 |  | $8.48

Activity relating to stock options granted under the Company’s plans and outside the plans during the six months ended June 30, 2011 is as follows:

|  | Number of Shares |  |  | Weighted Average Exercise Price |  |  | Weighted Average Remaining Contractual Term |  |  | Aggregate Intrinsic Value |
Outstanding at January 1, 2011 |  |  | 2,703,000 |  |  | $ | 14.08 |  |  |  |  |  |  |
Granted |  |  | 563,000 |  |  |  | 26.10 |  |  |  |  |  |  |
Exercised |  |  | (313,000 | ) |  |  | 11.13 |  |  |  |  |  |  |
Cancelled/Forfeited |  |  | (158,000 | ) |  |  | 19.95 |  |  |  |  |  |  |
Outstanding at June 30, 2011 |  |  | 2,795,000 |  |  | $ | 16.50 |  |  |  | 5.0 |  |  | $ | 58,632 |
Exercisable at June 30, 2011 |  |  | 771,000 |  |  | $ | 12.95 |  |  |  | 4.5 |  |  | $ | 18,925 |

11

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note Q – Stock-Based Compensation (continued)
Restricted Stock
The following table summarizes restricted stock activity during the six months ended June 30, 2011 and 2010:

|  | 2011 |  |  | 2010 |
|  | Number of Shares |  |  | Weighted Average Fair Value at Grant Date |  |  | Number of Shares |  |  | Weighted Average Fair Value at Grant Date |
Non-vested at January 1 |  |  | 563,000 |  |  | $ | 17.20 |  |  |  | 671,000 |  |  | $ | 13.98 |
Granted |  |  | 323,000 |  |  |  | 31.16 |  |  |  | 177,000 |  |  |  | 20.33 |
Vested |  |  | (179,000 | ) |  |  | 14.93 |  |  |  | (267,000 | ) |  |  | 13.34 |
Forfeited |  |  | — |  |  |  | — |  |  |  | (5,000 | ) |  |  | 15.13 |
Non-vested at June 30 |  |  | 707,000 |  |  | $ | 24.15 |  |  |  | 576,000 |  |  | $ | 18.96 |

As of June 30, 2011, there was $14,195 of total unrecognized compensation cost related to restricted stock awards granted under the Plan. This cost is expected to be recognized over a weighted average of 3 years. The Company determines the fair value of its restricted stock awards based on the market price of its common stock on the date of grant.
Note R – Acquisitions
Cejon
On May 25, 2011, the Company acquired all of the outstanding shares of capital stock of privately held Cejon, Inc. and Cejon Accessories, Inc. from its sole stockholder as well as all of the outstanding membership interests in New East Designs, LLC (together with Cejon Inc. and Cejon Accessories, “Cejon”) from its members (together with the Cejon stockholder, the “Sellers”). Founded in 1991, Cejon markets and sells cold weather accessories, fashion scarves, wraps and other trend accessories primarily under the Cejon brand name, private labels and the Steve Madden brand name. Prior to the acquisition, Cejon had been a licensee of the Company for cold weather and selected other fashion accessories since September 2006. Management believes that Cejon will further strengthen and expand the Company’s accessories platform. The acquisition was completed for consideration of $29,108 cash plus possible contingent payments pursuant to an earn-out agreement with the Sellers. The earn-out agreement specifies two tiers of potential payments to the Sellers based on the financial performance of Cejon for each of the twelve-month periods ending on June 30, 2012 through 2016, inclusive. The tier one earn-out is based on a graduated percentage of EBITA up to a maximum EBITA of $11,000 in each of the earn-out periods, provided that the total aggregate payments under this tier do not exceed $25,000. The tier two earn-out is based on a multiple of the amount that EBITA exceeds certain levels in each of the earn-out periods, provided that the total aggregate payments under this tier do not exceed $33,000. The fair value of the contingent payments was estimated using the present value of management’s projections of the financial results of Cejon during the earn-out period. As of June 30, 2011, the Company estimates the fair value of the contingent consideration to be $23,000.
12

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note R – Acquisitions (continued)
The transaction was accounted for using the acquisition method required by GAAP. Accordingly, the assets and liabilities of Cejon were adjusted to their fair values, and the excess of the purchase price over the fair value of the assets acquired, including identified intangible assets, was recorded as goodwill. The fair values assigned to tangible and intangible assets acquired and liabilities assumed are based on management’s estimates and assumptions, which are subject to change. The purchase price has been preliminarily allocated as follows:

Accounts receivable |  | $ | 3,608 |
Inventory |  |  | 3,803 |
Prepaid expenses and other current assets |  |  | 56 |
Fixed assets |  |  | 292 |
Trade name |  |  | 27,065 |
Customer relationships |  |  | 3,225 |
Non-compete agreement |  |  | 305 |
Other assets |  |  | 23 |
Accounts payable |  |  | (1,318 | )
Accrued expenses |  |  | (2,041 | )
Total fair value excluding goodwill |  |  | 35,018 |
Goodwill |  |  | 17,090 |
Net assets acquired |  | $ | 52,108 |

The purchase price and related allocation are preliminary and may be revised as a result of adjustments made to the purchase price as may be required as additional information regarding assets and liabilities is revealed. Contingent consideration classified as a liability will be remeasured at fair value at each reporting date, until the contingency is resolved, with changes recognized in earnings. The goodwill related to this transaction is expected to be deductible for tax purposes over 15 years.
The Company incurred approximately $446 in acquisition related costs applicable to the Cejon transaction during the six-month period ended June 30, 2011. These expenses are included in operating expenses in the Company’s Condensed Consolidated Statements of Income.
The results of operations of Cejon have been included in the Company’s Condensed Consolidated Statements of Income from the date of the acquisition. Unaudited pro forma information related to this acquisition is not included, as the impact of this transaction is not material to the Company’s consolidated results.
Topline
On May 20, 2011, the Company acquired all of the outstanding shares of capital stock of the privately held company, The Topline Corporation (“Topline”) from its sole stockholder (“Seller”). Founded in 1980, Topline and its subsidiaries design, manufacture, market and sell private label and branded women’s footwear primarily to specialty retailers and department stores. Topline has sourcing capabilities resident in China which include personnel and facilities engaged in direct sourcing. Management believes that Topline is a strategic fit for the Company. The acquisition was completed for consideration of $56,128 cash, net of cash acquired, plus possible contingent payments pursuant to an earn-out agreement with the Seller. The earn-out agreement provides for potential payments to the Seller based on the financial performance of Topline for the twelve-month period ending on June 30, 2012. The fair value of the contingent payments was estimated using the present value of management’s projections of the financial results of Topline during the earn-out period. As of June 30, 2011, the Company estimates the fair value of the contingent consideration to be $7,368.
13

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note R – Acquisitions (continued)
The transaction was accounted for using the acquisition method required by GAAP. Accordingly, the assets and liabilities of Topline were adjusted to their fair values, and the excess of the purchase price over the fair value of the assets acquired, including identified intangible assets, was recorded as goodwill. The fair values assigned to tangible and intangible assets acquired and liabilities assumed are based on management’s estimates and assumptions, which are subject to change. The purchase price has been preliminarily allocated as follows:

Accounts receivable |  | $ | 55,738 |
Inventory |  |  | 8,381 |
Prepaid expenses and other current assets |  |  | 857 |
Fixed assets |  |  | 2,404 |
Trade name |  |  | 16,600 |
Customer relationships |  |  | 7,900 |
Non-compete agreement |  |  | 300 |
Other assets |  |  | 108 |
Accounts payable |  |  | (40,612 | )
Accrued expenses |  |  | (1,624 | )
Income tax payable |  |  | (3,217 | )
Accrued expenses |  |  | (3,280 | )
Total fair value excluding goodwill |  |  | 43,555 |
Goodwill |  |  | 19,941 |
Net assets acquired |  | $ | 63,496 |

The purchase price and related allocation is preliminary and may be revised as a result of adjustments made to the purchase price as may be required as additional information regarding assets and liabilities is revealed. Contingent consideration classified as a liability will be remeasured at fair value at each reporting date, until the contingency is resolved, with changes recognized in earnings. The trade name, customer relationships, non-compete agreement and goodwill related to this transaction are not deductible for tax purposes.
The Company incurred approximately $433 in acquisition related costs applicable to the Topline transaction during the period ended June 30, 2011. These expenses are included in operating expenses in the Company’s Condensed Consolidated Statements of Income.
The results of operations of Topline have been included in the Company’s Condensed Consolidated Statements of Income from the date of the acquisition. Unaudited pro forma information related to this acquisition is not included, as the impact of this transaction is not material to the Company’s consolidated results.
Betsey Johnson intellectual property
On October 5, 2010, pursuant to a Restructuring Agreement between the Company and Betsey Johnson LLC (“Betsey Johnson”), the Company acquired all right, title and interest in substantially all of the intellectual property of Betsey Johnson, including, among other things, the Betsey Johnson® and Betseyville® trademarks, and certain intellectual property licenses and other contracts, including the right to receive royalties and other income with respect thereto (the “Betsey Johnson Assets”). Management believes that the Betsey Johnson Assets offer meaningful growth opportunity for the Company. Prior to the acquisition, Betsey Johnson had licensed to the Company the right to use the Betsey Johnson® and Betseyville® trademarks in connection with the sale and marketing of handbags, small leather goods, belts and umbrellas. The acquisition of the Betsey Johnson Assets was the culmination of a series of transactions. First, in August 2010, the Company purchased from various members of a loan syndicate their respective participations in a term loan in the aggregate outstanding principal amount of $48,750 (the “Loan”) made by the syndicate lenders to Betsey Johnson. The Company paid the syndicate lenders an aggregate purchase price of $29,217, including transaction costs, for their participations in the Loan. The Loan was secured by a first priority security interest in substantially all of the assets of Betsey Johnson and was in default on the date of purchase. On October 5, 2010, the Company entered into the Restructuring Agreement with Betsey Johnson, pursuant to which, in consideration of the elimination of all amounts owed with respect to the Loan, the Company acquired the Betsey Johnson Assets. The Company believes that Betsey Johnson® is a well known, iconic brand and thus the trademark is an indefinite lived asset. As such, the $29,217 purchase price for the Betsey Johnson intellectual property will not be amortized, rather, it will be tested for impairment on an annual basis or more often if events or circumstances change that could cause the Betsey Johnson intellectual property to become impaired. The Company made a new secured term loan to Betsey Johnson on October 5, 2010 in the principal amount of $3,000, which accrues interest at the rate of 8% per annum and becomes due on December 31, 2015. As of June 30, 2011, $181 of interest has accrued on the note and has been reflected on the Company’s Condensed Consolidated Financial Statements. The new term loan is secured by a first priority security interest in substantially all of the remaining properties and assets of Betsey Johnson.
14

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note R – Acquisition (continued)
Big Buddha
On February 10, 2010, the Company acquired all of the outstanding shares of stock of privately held Big Buddha, Inc. (“Big Buddha”) from its sole stockholder (“Seller”). Founded in 2003, Big Buddha designs and markets fashion-forward handbags to specialty retailers and better department stores. Management believes that Big Buddha is a strategic fit for the Company. The acquisition was completed for consideration of $11,119 in cash, net of cash acquired, plus contingent payments pursuant to an earn-out agreement with the Seller. The earn-out agreement provides for potential payments to the Seller based on the financial performance of Big Buddha handbags for each of the twelve-month periods ending on March 31, 2011, 2012 and 2013. The fair value of the contingent payments was estimated using the present value of management’s projections of the financial results of Big Buddha during the earn-out period. The Company estimated the fair value of the contingent consideration to be $14,000. The earn-out payment for the twelve-month period ended March 31, 2011 was $3,603.
The transaction was accounted for using the acquisition method required by GAAP. Accordingly, the assets and liabilities of Big Buddha were adjusted to their fair values, and the excess of the purchase price over the fair value of the assets acquired, including identified intangible assets, was recorded as goodwill. The fair values assigned to tangible and intangible assets acquired and liabilities assumed are based on management’s estimates and assumptions, which are subject to change. The purchase price has been allocated as follows:

Accounts receivable |  | $ | 668 |
Inventory |  |  | 1,212 |
Prepaid expenses and other current assets |  |  | 102 |
Trade name |  |  | 4,100 |
Customer relationships |  |  | 4,900 |
Non-compete agreement |  |  | 450 |
Accounts payable |  |  | (171 | )
Accrued expenses |  |  | (442 | )
Total fair value excluding goodwill |  |  | 10,819 |
Goodwill |  |  | 14,300 |
Net assets acquired |  | $ | 25,119 |

Contingent consideration classified as a liability will be remeasured at fair value at each reporting date, until the contingency is resolved, with changes recognized in earnings. The goodwill related to this transaction is expected to be deductible for tax purposes over 15 years.
The Company incurred approximately $430 in acquisition related costs applicable to the Big Buddha transaction during the six-month period ended June 30, 2010. These expenses are included in operating expenses in the Company’s Condensed Consolidated Statements of Income.
The results of operations of Big Buddha have been included in the Company’s Condensed Consolidated Statements of Income from the date of the acquisition. Unaudited pro forma information related to this acquisition is not included, as the impact of this transaction is not material to the Company’s consolidated results.
15

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note S – Consolidated Variable Interest entity
On April 15, 2011, the Company formed a joint venture with two individuals through a limited liability company, Madlove, LLC (“Madlove”), as to which the Company is the primary beneficiary. Madlove designs and markets women’s footwear under the Madlove label. As the primary beneficiary of Madlove, the assets, liabilities and results of operations of Madlove are included in the Company’s condensed consolidated financial statements. The other members’ interests are reflected in “Net loss attributable to noncontrolling interests” in the Condensed Consolidated Statements of Income and “Noncontrolling interests” in the Condensed Consolidated Balance Sheets. The following table summarizes the carrying amount of Madlove’s assets and liabilities included in the Company’s Condensed Consolidated Balance Sheets at June 30, 2011:

Accounts receivable - net |  | $ | 299 |
Inventory |  |  | 166 |
Current assets |  |  | 465 |
Due to Steven Madden, Ltd. |  |  | 11 |
Other current liabilities |  |  | 204 |
Current liabilities |  | $ | 215 |

Note T – Goodwill and Intangible Assets
The following is a summary of the carrying amount of goodwill by segment for the six months ended June 30, 2011:

|  | Wholesale |  |  |  |  |  | Net Carrying |
|  | Footwear |  |  | Accessories |  |  | Retail |  |  | Amount |
Balance at January 1, 2011 |  | $ | 1,547 |  |  | $ | 31,565 |  |  | $ | 5,501 |  |  | $ | 38,613 |
Acquisition of Cejon |  |  | — |  |  |  | 17,090 |  |  |  | — |  |  |  | 17,090 |
Acquisition of Topline |  |  | 19,941 |  |  |  | — |  |  |  | — |  |  |  | 19,941 |
Balance at June 30, 2011 |  | $ | 21,488 |  |  | $ | 48,655 |  |  | $ | 5,501 |  |  | $ | 75,644 |

The following table details identifiable intangible assets as of June 30, 2011:

|  | Estimated Lives |  | Cost Basis |  |  | Accumulated Amortization |  |  | Net Carrying Amount |
Trade names |  | 6–10 years |  | $ | 4,591 |  |  | $ | 944 |  |  | $ | 3,647 |
Customer relationships |  | 10 years |  |  | 22,834 |  |  |  | 3,855 |  |  |  | 18,979 |
License agreements |  | 3–6 years |  |  | 5,600 |  |  |  | 5,338 |  |  |  | 262 |
Non-compete agreement |  | 5 years |  |  | 1,985 |  |  |  | 995 |  |  |  | 990 |
Other |  | 3 years |  |  | 14 |  |  |  | 14 |  |  |  | — |
|  |  |  |  | 35,024 |  |  |  | 11,146 |  |  |  | 23,878 |
Trademarks |  | indefinite |  |  | 72,842 |  |  |  | — |  |  |  | 72,842 |
|  |  |  | $ | 107,866 |  |  | $ | 11,146 |  |  | $ | 96,720 |

16

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note T – Goodwill and Intangible Assets (continued)
The estimated future amortization expense of purchased definite-lived intangibles as of June 30, 2011 is as follows:

2011 (remaining six months) |  | $ | 1,853 |
2012 |  |  | 2,993 |
2013 |  |  | 2,993 |
2014 |  |  | 2,926 |
2015 |  |  | 2,742 |
Thereafter |  |  | 10,371 |
|  | $ | 23,878 |

Note U – Comprehensive Income
Comprehensive income for the three- and six-month periods ended June 30, 2011, including unrealized gain on marketable securities of $494 and $412, was $24,189 and $41,959, respectively. Comprehensive income for the comparable periods ended June 30, 2010 including unrealized gain on marketable securities of $436 and $656, was $20,235 and $35,840, respectively.
Note V – Commitments, Contingencies and Other
Legal proceedings:

| (a) | On June 24, 2009, a class action lawsuit, Shahrzad Tahvilian, et al. v. Steve Madden Retail, Inc. and Steve Madden, Ltd., Case No. BC 414217, was filed in the Superior Court of California, Los Angeles County, against the Company and its wholly-owned subsidiary alleging violations of California labor laws. The parties submitted the dispute to private mediation and, on August 31, 2010, reached a settlement on all claims. Based on the proposed settlement, the Company increased its reserve for this claim from $1,000 to $2,750 in the third quarter of 2010. In June 2011, the court approved the final settlement for $1,968. The payment of the final settlement did not have a material effect on the Company’s financial position.
| (b) | On August 10, 2005, following the conclusion of an audit of the Company conducted by auditors for U.S. Customs and Border Protection (“U.S. Customs”) during 2004 and 2005, U.S. Customs issued a report that asserts that certain commissions that the Company treated as “buying agents’ commissions” (which are non-dutiable) should be treated as “selling agents’ commissions” and hence are dutiable. Subsequently, U.S. Immigration and Customs Enforcement notified the Company’s legal counsel that a formal investigation of the Company’s importing practices had been commenced as a result of the audit. In September of 2007, U.S. Customs notified the Company that it had finalized its assessment of the underpaid duties at $1,400. The Company, with the advice of legal counsel, evaluated the liability in the case, including additional duties, interest and penalties, and believed that it was not likely to exceed $3,045, and accordingly, a reserve for this amount was recorded as of December 31, 2009. The Company contested the conclusions of the U.S. Customs audit and filed a request for review and issuance of rulings thereon by U.S. Customs Headquarters, Office of Regulations and Rulings, under internal advice procedures. On September 20, 2010, the Company was advised by legal counsel that U.S. Customs had issued a ruling in the matter, concluding that the commissions paid by the Company pursuant to buying agreements entered into by the Company and one of its two buying agents under review were bona fide buying-agent commissions and, therefore, were non-dutiable. With respect to the second buying agent, U.S. Customs also ruled that beginning in February of 2002, commissions paid by the Company were bona fide buying agent commissions and, therefore, were non-dutiable. However, U.S. Customs found that the Company’s pre-2002 buying agreements with the second agent were legally insufficient to substantiate a buyer-buyer’s agent relationship between the Company and the agent and that commissions paid to the second agent under such buying agreements, in fact, were dutiable. U.S. Customs has not made a formal claim for collection of the duties allegedly owed. At the request of U.S. Customs, the Company has waived the statute of limitations for the collection of the duties allegedly owed until December 5, 2013. The Company is reviewing the ruling, its consequences and the Company’s options with its legal counsel. On the basis of the U.S. Customs ruling, the Company reevaluated the liability in the case and believes that it is not likely to exceed $1,248 and the reserve was reduced from $3,045 to such amount as of September 30, 2010.

17

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note V – Commitments, Contingencies and Other (continued)

| (c) | The Company has been named as a defendant in certain other lawsuits in the normal course of business. In the opinion of management, after consulting with legal counsel, the liabilities, if any, resulting from these matters should not have a material effect on the Company’s financial position or results of operations. It is the policy of management to disclose the amount or range of reasonably possible losses in excess of recorded amounts.

Note W – Operating Segment Information
The Company operates the following business segments: Wholesale Footwear, Wholesale Accessories, Retail, First Cost and Licensing. The Wholesale Footwear segment, through sales to department stores, mid-tier retailers and specialty stores worldwide, derives revenue from sales of branded and private label women’s, men’s, girls’ and children’s footwear. The Wholesale Accessories segment, which includes branded and private label handbags, belts and small leather goods as well as cold weather and selected other fashion accessories, derives revenue from sales to department, mid-tier and specialty stores worldwide. The Retail segment, through the operation of Company owned retail stores and the Company’s websites, derives revenue from sales of branded women’s, men’s and children’s footwear, accessories and licensed products to consumers. The First Cost segment represents activities of a subsidiary which earns commissions for serving as a buying agent of footwear products to mass-market merchandisers, mid-tier department stores and other retailers with respect to their purchase of footwear. In the License segment, the Company licenses its Steve Madden® and Steven by Steve Madden® trademarks for use in connection with the manufacture, marketing and sale of sunglasses, eyewear, outerwear, bedding, hosiery and women’s fashion apparel and jewelry. The Company licenses the Big Buddha® brand for use in connection with the manufacture, marketing and sale of sunglasses and cold weather accessories. In addition, the Company licenses the Betsey Johnson® and Betseyville® trademarks for use in connection with the manufacture, marketing and sale of apparel, jewelry, lingerie, swimwear, eyewear, watches and outerwear.
18

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note W – Operating Segment Information (continued)

As of and three months ended, |  | Wholesale Footwear |  |  | Wholesale Accessories |  |  | Total Wholesale |  |  | Retail |  |  | First Cost |  |  | Licensing |  |  | Consolidated |
June 30, 2011: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales to external customers |  | $ | 148,530 |  |  | $ | 26,642 |  |  | $ | 175,172 |  |  | $ | 33,980 |  |  |  |  |  |  |  |  | $ | 209,152 |
Gross profit |  |  | 51,913 |  |  |  | 10,163 |  |  |  | 62,076 |  |  |  | 22,019 |  |  |  |  |  |  |  |  |  | 84,095 |
Commissions and licensing fees - net |  |  | — |  |  |  | — |  |  |  | — |  |  |  | — |  |  | $ | 2,612 |  |  | $ | 1,820 |  |  |  | 4,432 |
Income from operations |  |  | 23,890 |  |  |  | 3,020 |  |  |  | 26,910 |  |  |  | 5,846 |  |  |  | 2,612 |  |  |  | 1,820 |  |  |  | 37,188 |
Segment assets |  | $ | 349,839 |  |  | $ | 133,718 |  |  |  | 483,557 |  |  |  | 66,239 |  |  |  | 46,481 |  |  |  | — |  |  |  | 596,277 |
Capital expenditures |  |  |  |  |  |  |  |  |  | $ | 1,221 |  |  | $ | 1,050 |  |  | $ | — |  |  | $ | — |  |  | $ | 2,271 |
June 30, 2010: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales to external customers |  | $ | 104,170 |  |  | $ | 25,023 |  |  | $ | 129,193 |  |  | $ | 29,471 |  |  |  |  |  |  |  |  |  |  | $ | 158,664 |
Gross profit |  |  | 40,135 |  |  |  | 9,875 |  |  |  | 50,010 |  |  |  | 18,839 |  |  |  |  |  |  |  |  |  |  |  | 68,849 |
Commissions and licensing fees - net |  |  | — |  |  |  | — |  |  |  | — |  |  |  | — |  |  | $ | 4,413 |  |  | $ | 816 |  |  |  | 5,229 |
Income (loss) from operations |  |  | 20,442 |  |  |  | 4,430 |  |  |  | 24,872 |  |  |  | 1,952 |  |  |  | 4,413 |  |  |  | 816 |  |  |  | 32,053 |
Segment assets |  | $ | 228,039 |  |  | $ | 77,702 |  |  |  | 305,741 |  |  |  | 55,468 |  |  |  | 40,145 |  |  |  | — |  |  |  | 401,354 |
Capital expenditures |  |  |  |  |  |  |  |  |  | $ | 213 |  |  | $ | 351 |  |  | $ | — |  |  | $ | — |  |  | $ | 564 |

As of and six months ended, |  | Wholesale Footwear |  |  | Wholesale Accessories |  |  | Total Wholesale |  |  | Retail |  |  | First Cost |  |  | Licensing |  |  | Consolidated |
June 30, 2011: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales to external customers |  | $ | 256,981 |  |  | $ | 52,450 |  |  | $ | 309,431 |  |  | $ | 65,476 |  |  |  |  |  |  |  |  | $ | 374,907 |
Gross profit |  |  | 92,663 |  |  |  | 20,240 |  |  |  | 112,903 |  |  |  | 40,324 |  |  |  |  |  |  |  |  |  | 153,227 |
Commissions and licensing fees - net |  |  | — |  |  |  | — |  |  |  | — |  |  |  | — |  |  | $ | 5,287 |  |  | $ | 3,712 |  |  |  | 8,999 |
Income (loss) from operations |  |  | 42,097 |  |  |  | 7,646 |  |  |  | 49,743 |  |  |  | 5,901 |  |  |  | 5,287 |  |  |  | 3,712 |  |  |  | 64,643 |
Segment assets |  | $ | 349,839 |  |  | $ | 133,718 |  |  |  | 483,557 |  |  |  | 66,239 |  |  |  | 46,481 |  |  |  | — |  |  |  | 596,277 |
Capital expenditures |  |  |  |  |  |  |  |  |  | $ | 3,637 |  |  | $ | 2,336 |  |  | $ | — |  |  | $ | — |  |  | $ | 5,973 |
June 30, 2010: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales to external customers |  | $ | 186,925 |  |  | $ | 45,360 |  |  | $ | 232,285 |  |  | $ | 57,987 |  |  |  |  |  |  |  |  |  |  | $ | 290,272 |
Gross profit |  |  | 75,567 |  |  |  | 18,213 |  |  |  | 93,780 |  |  |  | 35,006 |  |  |  |  |  |  |  |  |  |  |  | 128,786 |
Commissions and licensing fees - net |  |  | — |  |  |  | — |  |  |  | — |  |  |  | — |  |  | $ | 9,359 |  |  | $ | 2,054 |  |  |  | 11,413 |
Income (loss) from operations |  |  | 37,183 |  |  |  | 7,485 |  |  |  | 44,668 |  |  |  | 831 |  |  |  | 9,359 |  |  |  | 2,054 |  |  |  | 56,912 |
Segment assets |  | $ | 228,039 |  |  | $ | 77,702 |  |  |  | 305,741 |  |  |  | 55,468 |  |  |  | 40,145 |  |  |  | — |  |  |  | 401,354 |
Capital expenditures |  |  |  |  |  |  |  |  |  | $ | 477 |  |  | $ | 755 |  |  | $ | — |  |  | $ | — |  |  | $ | 1,232 |

19

STEVEN MADDEN, LTD. AND SUBSIDIARIES
Notes to Condensed Consolidated Financial Statements - Unaudited
June 30, 2011
($ in thousands except share and per share data)
Note W – Operating Segment Information (continued)
Revenues by geographic area for the three- and six-month periods ended June 30, 2011 and 2010 are as follows:

|  | Three months ended June 30, |  |  | Six months ended June 30, |
|  | 2011 |  |  | 2010 |  |  | 2011 |  |  | 2010 |
Domestic |  | $ | 195,724 |  |  | $ | 150,662 |  |  | $ | 352,535 |  |  | $ | 276,659 |
International |  |  | 13,428 |  |  |  | 8,002 |  |  |  | 22,372 |  |  |  | 13,613 |
Total |  | $ | 209,152 |  |  | $ | 158,664 |  |  | $ | 374,907 |  |  | $ | 290,272 |

Note X – Recently Issued Accounting Standards
In June 2011, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update No. 2011-05 “Comprehensive Income (Topic 220): Presentation of Comprehensive Income” (“ASU No. 2011-05”). Under ASU No. 2011-5, an entity has the option to present the total of comprehensive income, the components of net income, and the components of other comprehensive income either in a single continuous statement of comprehensive income or in two separate but consecutive statements. In both choices, an entity is required to present each component of net income along with total net income, each component of other comprehensive income along with a total for other comprehensive income, and a total amount for comprehensive income. ASU No. 2011-5 eliminates the option to present the components of other comprehensive income as part of the statement of changes in stockholders’ equity. ASU No. 2011-5 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2011 and effects the presentation of financial statements and thus will have no impact on the Company’s consolidated financial statements.
In May 2011, the FASB issued ASU No. 2011-04 “Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements” (“ASU No. 2011-04”) in GAAP and the International Financial Reporting Standards (“IFRS”). ASU No. 2011-04 amends FASB ASC Topic 820, Fair Value Measurements and Disclosures, to establish common requirements for measuring fair value and for disclosing information about fair value measurements in accordance with GAAP and IFRS. ASU No. 2011-04 is effective for interim and annual periods beginning after December 15, 2011. Management is currently evaluating ASU No. 2011-04 and does not believe that it will have a material impact on the Company’s consolidated financial statements.
In December 2010, the FASB issued ASU No. 2010-28, “When to Perform Step 2 of the Goodwill Impairment Test for Reporting Units with Zero or Negative Carrying Amounts” (“ASU 2010-28”). ASU 2010-28 modifies Step 1 of the goodwill impairment test, which requires an entity to compare the fair value of a reporting unit with its carrying amount, including goodwill. For reporting units with zero or negative carrying amounts, an entity is required to perform Step 2 of the goodwill impairment test if it is more likely than not that a goodwill impairment exists. Step 2 requires an entity to compare the fair value of a reporting unit goodwill with the carrying amount of that goodwill. The implied fair value of goodwill is determined by assigning a fair value to all the assets and liabilities of the reporting unit as if the reporting unit had been acquired in a business combination. The adoption of ASU 2010-28, which became effective for the Company on January 1, 2011, did not have a material impact on the Company’s consolidated financial statements.
In December 2010, FASB issued ASU No. 2010-29 “Business Combination (Topic 805): Disclosure of Supplementary Pro Forma Information for Business Combinations” (“ASU No. 2010-29”). ASU no. 2010-29 specifies that if a public entity presents comparative financial statements, the entity should disclose revenue and earnings of the combined entity as though the business combination(s) that occurred during the current year had occurred as of the beginning of the comparable prior annual reporting period only. ASU No. 2010-29 also expands the supplemental pro forma disclosures to include a description of the nature and amount of material, nonrecurring pro forma adjustments directly attributable to the business combination included in the reported pro forma revenue and earnings. ASU No. 2010-29 is effective prospectively for business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2010. The adoption of ASU No. 2010-29 did not have a material impact on the Company’s consolidated financial statements.
20

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The following discussion of the Company’s financial condition and results of operations should be read in conjunction with the unaudited Condensed Consolidated Financial Statements and notes thereto appearing elsewhere in this Quarterly Report.
This Quarterly Report contains certain forward-looking statements as that term is defined in the federal securities laws. The events described in forward-looking statements contained in this Quarterly Report may not occur. Generally forward-looking statements relate to business plans or strategies, projected or anticipated benefits or other consequences of our plans or strategies, projected or anticipated benefits from acquisitions to be made by us, or projections involving anticipated revenues, earnings or other aspects of our operating results. The words “may”, “will”, “expect”, “believe”, “anticipate”, “project”, “plan”, “intend”, “estimate”, and “continue”, and their opposites and similar expressions are intended to identify forward-looking statements. We caution you that these statements are not guarantees of future performance or events and are subject to a number of uncertainties, risks and other influences, many of which are beyond our control, that may influence the accuracy of the statements and the projections upon which the statements are based. Factors that may affect our results include, but are not limited to, the risks and uncertainties discussed in our Annual Report on Form 10-K for the year ended December 31, 2010. Any one or more of these uncertainties, risks and other influences could materially affect our results of operations and whether forward-looking statements made by us ultimately prove to be accurate. Our actual results, performance and achievements could differ materially from those expressed or implied in these forward-looking statements. We undertake no obligation to publicly update or revise any forward-looking statements, whether from new information, future events or otherwise.
Overview:
($ in thousands, except retail sales data per square foot and earnings per share)
Steven Madden, Ltd. and its subsidiaries (collectively, the “Company”) designs, sources, markets and sells fashion-forward footwear, handbags and accessories for women, men and children. We distribute products through department stores, specialty stores, luxury retailers, national chains, mass merchants, our retail stores and our e-commerce website throughout the United States as well as through special distribution arrangements in Canada, Europe, Central and South America, Australia and Asia. Our product line includes a broad range of updated styles which are designed to establish or capitalize on market trends, complemented by core products. We have established a reputation for our creative designs, popular styles and quality products at affordable price points.
On May 5, 2011, the Company announced that its Board of Directors had declared a three-for-two stock split of the Company’s outstanding shares of common stock, to be effected in the form of a stock dividend on the Company’s outstanding common stock. Stockholders of record at the close of business on May 20, 2011 received one additional share of Steven Madden, Ltd. common stock for every two shares of common stock owned on this date. The additional shares were distributed on May 31, 2011. Stockholders received cash in lieu of any fractional shares of common stock they otherwise would have received in connection with the dividend. All share and per share data provided herein gives effect to this stock split, applied retroactively.
Regarding our financial results, we achieved the highest quarterly sales and earnings results in the Company’s history. Our consolidated net sales increased 32% to $209,152 in the second quarter of 2011 when compared to consolidated net sales of $158,664 achieved in the same period of last year. Net income increased 20% in the second quarter of this year to $23,695, compared with $19,799 in the same period last year. Diluted earnings per share for the second quarter of 2011 increased 17% to $0.55 per share on 43,259,000 diluted weighted average shares outstanding compared to $0.47 per share on 42,455,000 diluted weighted average shares outstanding in the second quarter of last year.
In our Retail segment, same store sales (sales of those stores, including the e-commerce website, that were in operation throughout the second quarters of 2011 and 2010) increased 11.6%. As of June 30, 2011, we had 83 stores in operation, compared to 84 stores as of June 30, 2010. During the twelve months ended June 30, 2011, sales per square foot improved to $796 compared to $690 achieved in the same period of 2010.
21

Our annualized inventory turnover was 9.8 times in the second quarter of 2011 and was 9.9 times in the second quarter of 2010. Our accounts receivable average days outstanding was 59 days in the second quarter of 2011 compared to 55 days in the second quarter of the previous year. As of June 30, 2011, we had $132,198 in cash, cash equivalents and marketable securities, no short- or long-term debt, and total stockholders’ equity of $412,148. Working capital was $145,274 as of June 30, 2011 and was $171,478 on June 30, 2010.
During the second quarter of 2011, we expanded our product offerings through the acquisition of two closely held companies. On May 25, 2011, we acquired all of the outstanding shares of capital stock of privately held Cejon, Inc. and Cejon Accessories, Inc. from its sole stockholder as well as all of the outstanding membership interests in New East Designs, LLC (together with Cejon Inc. and Cejon Accessories, “Cejon”) from its members (together with the Cejon stockholder, the “Sellers”). Founded in 1991, Cejon markets and sells cold weather accessories, fashion scarves and other trend accessories primarily under the Cejon brand name, private labels and the Steve Madden brand name. Prior to its acquisition, Cejon had been a licensee of the Company for cold weather and selected other fashion accessories since September 2006. Management believes that Cejon will further strengthen and expand the Company’s accessories platform. The acquisition was completed for consideration of $29,108 cash, plus possible contingent payments pursuant to an earn-out agreement with the Sellers. The earn-out agreement provides for potential payments to the Sellers based on the financial performance of Cejon for each of the twelve-month periods ending on June 30, 2012 through 2016, inclusive. The fair value of the contingent payments was estimated using the present value of management’s projections of the financial results of Cejon during the earn-out period. As of June 30, 2011, we estimate the fair value of the contingent consideration to be $23,000.
On May 20, 2011, the Company acquired all of the outstanding shares of capital stock of the privately held company The Topline Corporation (“Topline”) from its sole stockholder (“Seller”). Founded in 1980, Topline and its subsidiaries design, manufacture, market and sell private label and branded women’s footwear primarily to specialty retailers and mass merchants. Topline has sourcing capabilities resident in China which include personnel and facilities engaged in direct sourcing. Management believes that Topline is a strategic fit for the Company. The acquisition was completed for consideration of $56,128 cash, net of cash acquired, plus possible contingent payments pursuant to an earn-out agreement with the Seller. The earn-out agreement provides for potential payments to the Seller based on the financial performance of Topline for the twelve-month period ending on June 30, 2012. The fair value of the contingent payments was estimated using the present value of management’s projections of the financial results of Topline during the earn-out period. As of June 30, 2011, the Company estimates the fair value of the contingent consideration to be $7,368.
22

The following tables set forth certain selected financial information relating to the results of operations for the periods indicated:
Selected Financial Information
Three Months Ended
June 30
($ in thousands)

|  | 2011 |  |  | 2010 |
CONSOLIDATED: |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 209,152 |  |  |  | 100 | % |  | $ | 158,664 |  |  |  | 100 | %
Cost of sales |  |  | 125,057 |  |  |  | 60 |  |  |  | 89,815 |  |  |  | 57 |
Gross profit |  |  | 84,095 |  |  |  | 40 |  |  |  | 68,849 |  |  |  | 43 |
Other operating income – net of expenses |  |  | 4,432 |  |  |  | 2 |  |  |  | 5,229 |  |  |  | 3 |
Operating expenses |  |  | 51,339 |  |  |  | 25 |  |  |  | 42,025 |  |  |  | 26 |
Income from operations |  |  | 37,188 |  |  |  | 18 |  |  |  | 32,053 |  |  |  | 20 |
Interest and other income – net |  |  | 1,656 |  |  |  | 1 |  |  |  | 942 |  |  |  | 1 |
Income before income taxes |  |  | 38,844 |  |  |  | 19 |  |  |  | 32,995 |  |  |  | 21 |
Net income |  |  | 23,695 |  |  |  | 11 |  |  |  | 19,799 |  |  |  | 12 |
By Segment: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
WHOLESALE FOOTWEAR SEGMENT: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 148,530 |  |  |  | 100 | % |  | $ | 104,170 |  |  |  | 100 | %
Cost of sales |  |  | 96,617 |  |  |  | 65 |  |  |  | 64,035 |  |  |  | 61 |
Gross profit |  |  | 51,913 |  |  |  | 35 |  |  |  | 40,135 |  |  |  | 39 |
Operating expenses |  |  | 28,023 |  |  |  | 19 |  |  |  | 19,693 |  |  |  | 19 |
Income from operations |  |  | 23,890 |  |  |  | 16 |  |  |  | 20,442 |  |  |  | 20 |
WHOLESALE ACCESSORIES SEGMENT: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 26,642 |  |  |  | 100 | % |  | $ | 25,023 |  |  |  | 100 | %
Cost of sales |  |  | 16,479 |  |  |  | 62 |  |  |  | 15,148 |  |  |  | 61 |
Gross profit |  |  | 10,163 |  |  |  | 38 |  |  |  | 9,875 |  |  |  | 39 |
Operating expenses |  |  | 7,143 |  |  |  | 27 |  |  |  | 5,445 |  |  |  | 22 |
Income from operations |  |  | 3,020 |  |  |  | 11 |  |  |  | 4,430 |  |  |  | 18 |
RETAIL SEGMENT: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 33,980 |  |  |  | 100 | % |  | $ | 29,471 |  |  |  | 100 | %
Cost of sales |  |  | 11,961 |  |  |  | 35 |  |  |  | 10,632 |  |  |  | 36 |
Gross profit |  |  | 22,019 |  |  |  | 65 |  |  |  | 18,839 |  |  |  | 64 |
Operating expenses |  |  | 16,173 |  |  |  | 48 |  |  |  | 16,887 |  |  |  | 57 |
Income from operations |  |  | 5,846 |  |  |  | 17 |  |  |  | 1,952 |  |  |  | 7 |
Number of stores |  |  | 83 |  |  |  |  |  |  |  | 84 |  |  |  |  |
FIRST COST SEGMENT: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Other commission income – net of expenses |  | $ | 2,612 |  |  |  | 100 | % |  | $ | 4,413 |  |  |  | 100 | %
LICENSING SEGMENT: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Licensing income – net of expenses |  | $ | 1,820 |  |  |  | 100 | % |  | $ | 816 |  |  |  | 100 | %

23

Selected Financial Information
Six Months Ended
June 30
($ in thousands)

|  | 2011 |  |  | 2010 |
CONSOLIDATED: |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 374,907 |  |  |  | 100 | % |  | $ | 290,272 |  |  |  | 100 | %
Cost of sales |  |  | 221,680 |  |  |  | 59 |  |  |  | 161,486 |  |  |  | 56 |
Gross profit |  |  | 153,227 |  |  |  | 41 |  |  |  | 128,786 |  |  |  | 44 |
Other operating income – net of expenses |  |  | 8,999 |  |  |  | 2 |  |  |  | 11,413 |  |  |  | 4 |
Operating expenses |  |  | 97,583 |  |  |  | 26 |  |  |  | 83,287 |  |  |  | 29 |
Income from operations |  |  | 64,643 |  |  |  | 17 |  |  |  | 56,912 |  |  |  | 20 |
Interest and other income – net |  |  | 3,173 |  |  |  | 1 |  |  |  | 1,726 |  |  |  | 1 |
Income before income taxes |  |  | 67,816 |  |  |  | 18 |  |  |  | 58,638 |  |  |  | 20 |
Net income |  |  | 41,547 |  |  |  | 11 |  |  |  | 35,184 |  |  |  | 12 |
By Segment: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
WHOLESALE FOOTWEAR SEGMENT: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 256,981 |  |  |  | 100 | % |  | $ | 186,925 |  |  |  | 100 | %
Cost of sales |  |  | 164,318 |  |  |  | 64 |  |  |  | 111,358 |  |  |  | 60 |
Gross profit |  |  | 92,663 |  |  |  | 36 |  |  |  | 75,567 |  |  |  | 40 |
Operating expenses |  |  | 50,566 |  |  |  | 20 |  |  |  | 38,384 |  |  |  | 21 |
Income from operations |  |  | 42,097 |  |  |  | 16 |  |  |  | 37,183 |  |  |  | 20 |
WHOLESALE ACCESSORIES SEGMENT: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 52,450 |  |  |  | 100 | % |  | $ | 45,360 |  |  |  | 100 | %
Cost of sales |  |  | 32,210 |  |  |  | 61 |  |  |  | 27,147 |  |  |  | 60 |
Gross profit |  |  | 20,240 |  |  |  | 39 |  |  |  | 18,213 |  |  |  | 40 |
Operating expenses |  |  | 12,594 |  |  |  | 24 |  |  |  | 10,728 |  |  |  | 24 |
Income from operations |  |  | 7,646 |  |  |  | 15 |  |  |  | 7,485 |  |  |  | 17 |
RETAIL SEGMENT: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 65,476 |  |  |  | 100 | % |  | $ | 57,987 |  |  |  | 100 | %
Cost of sales |  |  | 25,152 |  |  |  | 38 |  |  |  | 22,981 |  |  |  | 40 |
Gross profit |  |  | 40,324 |  |  |  | 62 |  |  |  | 35,006 |  |  |  | 60 |
Operating expenses |  |  | 34,423 |  |  |  | 53 |  |  |  | 34,175 |  |  |  | 59 |
Income (loss) from operations |  |  | 5,901 |  |  |  | 9 |  |  |  | 831 |  |  |  | 1 |
Number of stores |  |  | 83 |  |  |  |  |  |  |  | 84 |  |  |  |  |
FIRST COST SEGMENT: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Other commission income – net of expenses |  | $ | 5,287 |  |  |  | 100 | % |  | $ | 9,359 |  |  |  | 100 | %
LICENSING SEGMENT: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Licensing income – net of expenses |  | $ | 3,712 |  |  |  | 100 | % |  | $ | 2,054 |  |  |  | 100 | %

24

RESULTS OF OPERATIONS
($ in thousands)
Three Months Ended June 30, 2011 Compared to Three Months Ended June 30, 2010
Consolidated:
Net sales for the three months ended June 30, 2011 increased to $209,152. Excluding our recently acquired Topline and Cejon businesses, net sales for the three months ended June 30, 2011 increased 18% to 187,974 from $158,664 for the comparable period of 2010. Our gross margin decreased to 40.2% for the second quarter of 2011. Excluding Topline and Cejon, our gross margin in the second quart of 2011 decreased to 42.2% from 43.4% in the same period of 2010, primarily due to changes in our product mix towards businesses that realize relatively lower gross margins, including the transition of our private label footwear business with Target to a wholesale model and the growth of our International business. Operating expenses increased in the second quarter of this year to $51,339. Exclusive of Topline and Cejon, operating expense increased in the second quarter of this year to $46,991 from $42,025 in the same period last year. As a percentage of sales, exclusive of Topline and Cejon, operating expenses decreased to 22.5% in the second quarter of 2011 from 26.5% in the same period of last year, reflecting leverage gained from sales increases. Our commission and licensing fee income decreased to $4,432 in the second quarter of 2011 compared to $5,229 in the second quarter of 2010 due to the transition of our Target private label and Olsenboye footwear businesses from the commission model to the wholesale model. Net income for the second quarter of 2011 increased 20% to $23,695 compared to net income for the quarter ended June 30, 2010 of $19,799.
Wholesale Footwear Segment:
Net sales from the Wholesale Footwear segment accounted for $148,530 or 71%, and $104,170 or 66% of our total net sales for the second quarter of 2011 and 2010, respectively. The 43% increase in net sales quarter over quarter was partially due to our recently acquired Topline business, which contributed $20,118 in net sales in the second quarter of 2011. The transition of our Taget private label and Olsenboye footwear businesses from the commission model to the wholesale model also contributed to the increase in sales. In addition, double digit net sales increases in Steve Madden Women’s brand as well as our international business contributed to our net sales increase in the second quarter of 2011. Finally, two new brands, Big Buddha® shoes, which began shipping in the third quarter of 2010, and Betsey Johnson® shoes, which began shipping in the first quarter of 2011, also contributed to the increase in net sales.
Gross profit margin in the Wholesale Footwear segment decreased to 35.0% in the second quarter of 2011 from 38.5% in the same period last year, due in great part to our recently acquired Topline business. Topline derives a significant portion of its revenue from its low-margin, private label business with lower tier customers such as Payless Shoes. As a result, Topline historically achieves considerably lower gross profit margins than the rest of our wholesale footwear business. In addition, gross margins have decreased due to changes in our product mix towards businesses that realize relatively lower gross margins, including the transition of our private label footwear business with Target to the wholesale model and the growth of our International business. In the second quarter of 2011, operating expenses increased to $28,023 from $19,693 in the second quarter last year, primarily due to incremental costs associated with our recently acquired Topline business and our new Betsey Johnson® and Big Buddha® shoe businesses. As a percentage of sales, operating expenses remained at 18.9% in both the second quarters of 2011 and 2010. Income from operations for the Wholesale Footwear segment increased to $23,890 for the quarter ended June 30, 2011 compared to $20,442 for the same period of last year.
Wholesale Accessories Segment:
Net sales generated by the Wholesale Accessories segment accounted for $26,642 or 13%, and $25,023 or 16% of total Company net sales for the second quarters of 2011 and 2010, respectively. The increase in net sales is primarily due to net sales increases in our Madden Zone, belt and Big Buddha® businesses as well as the incremental sales from our newly acquired Cejon business. These increases were partially offset by net sales decreases in our Betsey Johnson® and Betseyville® handbag product lines.
Gross profit margin in the Wholesale Accessories segment decreased to 38.1% in the second quarter of this year from 39.5% in the same period last year, primarily due to the significant growth of our private label Madden Zone business, which typically achieves lower gross margins than our branded businesses. In the second quarter of 2011, operating expenses increased to $7,143 compared to $5,445 in the same quarter of the prior year, primarily due to the incremental costs related to our recently acquired Cejon business. Income from operations for the Wholesale Accessories segment decreased to $3,020 for the quarter ended June 30, 2011, compared to $4,430 for the quarter ended June 30, 2010. This decrease in income from operations is partially due to a loss from operations in our new Cejon business, which, due to the seasonality of its cold weather accessory business, historically generates losses in the second quarter of the year.
25

Retail Segment:
In the second quarter of 2011, net sales from the Retail segment accounted for $33,980 or 16% of our total net sales compared to $29,471 or 19% of our total net sales in the same period last year. We opened seven new stores, acquired one store as part of the acquisition of Topline and closed nine under-performing stores during the twelve months ended June 30, 2011. As a result, we had 83 retail stores as of June 30, 2011 compared to 84 stores as of June 30, 2010. The 83 stores currently in operation include 73 Steve Madden full price stores, five Steve Madden outlet stores, three Steven stores, one Report store and one e-commerce website. Comparable store sales (sales of those stores, including the e-commerce website, that were open throughout the second quarters of 2011 and 2010) increased 11.6% in the second quarter of this year. In the quarter ended June 30, 2011, gross margin increased to 64.8% from 63.9% in the same period of 2010, primarily due to a decrease in promotional selling combined with improved operating efficiencies. In the second quarter of 2011, operating expenses were $16,173 compared to $16,887 in the second quarter of last year. The decrease in operating expenses is due to a reduction in a number of operating costs as well as by several one-time credits totaling about $1,774, including the settlement of a law suit for $782 less than the Company had provided for (see Part II, Item1 and Note V to the Condensed Consolidated Financial Statements.) Income from operations for the Retail segment increased to $5,846 in the second quarter of this year. Excluding the one-time credits described above, income from operations increased to $4,072 compared to $1,952 for the same period in 2010.
First Cost Segment:
The First Cost segment generated net commission income and design fees of $2,612 for the three-month period ended June 30, 2011, compared to $4,413 for the comparable period of 2010. The primary reason for this decrease is the transition of our Target private label and Olsenboye footwear businesses from the commission model to wholesale customers that began during 2010.
Licensing Segment:
During the quarter ended June 30, 2011, net licensing income increased to $1,820 from $816 in the same period of last year primarily due to the incremental licensing revenue generated by our recently acquired Betsey Johnson intellectual property assets.
Six Months Ended June 30, 2011 Compared to Six Months Ended June 30, 2010
Consolidated:
Net sales for the six months ended June 30, 2011 increased 29.2% to $374,907 from $290,272 for the comparable period of 2010. During the six months ended June 30, 2011, gross margin decreased to 40.9% compared to 44.4% in the same period of last year. Operating expenses increased for the six months ended June 30, 2011 to $97,583 from $83,287 in the same period of the prior year. As a percentage of sales, operating expenses decreased in the first half of this year to 26.0% from 28.7% in the same period of last year. Commission and licensing fee income decreased to $8,999 in the first six months of 2011 compared to $11,413 in the first six months of 2010. Net income increased to $41,547 in the first six months of this year compared to $35,184 in the same period last year.
Wholesale Footwear Segment:
Net sales from the Wholesale Footwear segment accounted for $256,981 or 69% and $186,925 or 64% of our total net sales for the first six months of 2011 and 2010, respectively. The 37% increase in net sales half year over half year was partially due to the transition of our Taget private label and Olsenboye footwear businesses from the commission model to the wholesale model. Our recently acquired Topline business, which contributed net sales of $20,118 in the six months ended June 30, 2011 (all of which occurred in the second quarter of 2011) also contributed to the increase in sales. In addition, two new brands, Big Buddha® shoes, which began shipping in the third quarter of 2010, and Betsey Johnson® shoes, which began shipping in the first quarter of 2011, also contributed to the increase in net sales. Finally, Madden Girl and Steve Madden Women’s brand both realized net sales increases during the six months ended June 30, 2011.
26

Gross profit margin decreased to 36.1% in the first six months of this year from 40.4% in the same period last year, due in great part to our recently acquired Topline business. Topline derives a significant portion of its revenue from its low-margin, private label business with lower tier customers such as Payless Shoes. As a result, Topline historically achieves considerably lower gross profit margins than the rest of our Wholesale Footwear business. In addition, gross margins have decreased due to changes in our product mix towards businesses that realize relatively lower gross margins, including the transition of our private label footwear business with Target to the wholesale model and the growth of our International business. In the first six months of 2011, operating expenses increased to $50,566 from $38,384 in the same period of 2010, primarily due to incremental costs associated with our recently acquired Topline business and our new Betsey Johnson® and Big Buddha® shoe businesses. As a percentage of sales, operating expenses improved to 19.7% in the first six months of 2011 from 20.5% in the same period of last year reflecting our ability to control our fixed costs during a period in which we expanded our business and achieved a double-digit sales growth. Income from operations for the Wholesale Footwear segment increased to $42,097 for the six-month period ended June 30, 2011 compared to $37,183 for the same period of 2010.
Wholesale Accessories Segment:
Net sales generated by the Wholesale Accessories segment accounted for $52,450 or 14% and $45,360 or 16% of total Company net sales for the six months ended June 30, 2011 and 2010, respectively. This increase in net sales for the first six months of 2011 is primarily due to a 71% net sales increase in our Madden Zone business. Incremental sales from our new Big Buddha® brand, which we acquired on February 10, 2010, also contributed to the growth in net sales. Net sales also increased in our belt business during the first six months of 2011. These increases were partially offset by net sales decreases in our Betsey Johnson® and Betseyville® handbag product lines.
Gross profit margin in the Wholesale Accessories segment decreased to 38.6% in the first half of this year from 40.2% in the same period last year, primarily due to the significant growth of our private label Madden Zone business, which typically achieves lower gross margins than our branded businesses. In the first six months of 2011, operating expenses increased to $12,594 compared to $10,728 in the first six months of 2011, primarily due to the incremental operating expenses associated with the recently acquired Cejon business and from our new Big Buddha® brand, which we acquired on February 10, 2010. Income from operations for the Wholesale Accessories segment increased to $7,646 for the six months ended June 30, 2011 compared to $7,485 for the same period of 2010.
Retail Segment:
In the first six months of 2011, net sales from the Retail segment accounted for $65,476 or 17% of our total net sales compared to $57,987 or 20% of total net sales in the same period last year. We opened seven new stores, acquired one store as part of the acquisition of Topline and closed nine under-performing stores during the twelve months ended June 30, 2011. As a result, we had 83 retail stores as of June 30, 2011 compared to 84 stores as of June 30, 2010. The 83 stores currently in operation include 73 Steve Madden full price stores, five Steve Madden outlet stores, three Steven stores, one Report store and one e-commerce website. Comparable store sales (sales of those stores, including the e-commerce website, that were open throughout the first six months of 2011 and 2010) increased 11.4% in the first six months of this year. The gross margin in the Retail segment increased to 61.6% in the six months ended June 30, 2011 from 60.4% in the corresponding six months of 2010 primarily due to a decrease in promotional selling combined with improved operating efficiencies. During the first half of 2011, operating expenses were $34,423 compared to $34,175 in the second quarter last year. Operating expenses were impacted by a reduction in a number of operating costs as well as by several one-time credits totaling about $1,774, including the settlement of a law suit for $782 less than the Company had provided for (see Part II Item 1 Note V to the Condensed Consolidated Financial Statements.) As a percentage of net sales, operating expenses decreased 630 basis points to 52.6% in the second quarter of 2011 from 58.9% in the same period of last year, reflecting leverage from increased sales. Income from operations for the Retail segment was $5,901 in the first six months of this year. Excluding the one-time credits described above, income from operations increased to $4,127 compared to $831 for the same period in 2010.
27

First Cost Segment:
The First Cost segment generated net commission income and design fees of $5,287 for the six-month period ended June 30, 2011 compared to $9,359 for the comparable period of 2010. The primary reason for this decrease is the transition of our Target private label and Olsenboye footwear businesses from the commission model to the wholesale model in 2011.
Licensing Segment:
During the six months ended June 30, 2011, licensing income increased to $3,712 from $2,054 in the same period of last year, primarily due to the incremental licensing revenue generated by our recently acquired Betsey Johnson intellectual property assets.
LIQUIDITY AND CAPITAL RESOURCES
($ in thousands)
The Company has a collection agency agreement with Rosenthal & Rosenthal, Inc. The agreement provides us with a credit facility in the amount of $30,000, having a sub-limit of $15,000 on the aggregate face amount of letters of credit, at an interest rate based, at our election, upon either the prime rate or LIBOR. The agreement can be terminated by the Company or Rosenthal at any time with 60 days’ prior written notice.
As of June 30, 2011, we had working capital of $145,274. We had cash and cash equivalents of $31,261, investments in marketable securities of $100,937 and we did not have any long term debt.
We believe that based upon our current financial position and available cash, cash equivalents and marketable securities, we will meet all of our financial commitments and operating needs for at least the next twelve months.
OPERATING ACTIVITIES
($ in thousands)
During the six-month period ended June 30, 2011, net cash provided by operating activities was $21,894. The primary sources of cash were the net income of $41,547 and an increase in accounts payable and accrued expenses of $18,986. The primary uses of cash were an increase in due from factor of $28,555 and an increase in inventory of $15,982.
INVESTING ACTIVITIES
($ in thousands)
During the six-month period ended June 30, 2011, we invested $13,984 in marketable securities and received $41,081 from the maturities and sales of securities. We also paid $85,234 for the acquisitions of Topline and Cejon. Additionally, we made capital expenditures of $5,973, principally for systems enhancements, the two new stores that opened in the current period and leasehold improvements to our showrooms.
FINANCING ACTIVITIES
($ in thousands)
During the six-month period ended June 30, 2011, we received $3,485 in cash and realized a tax benefit of $3,841 in connection with the exercise of stock options.
28

CONTRACTUAL OBLIGATIONS
($ in thousands)
Our contractual obligations as of June 30, 2011 were as follows:

|  | Payment due by period |
Contractual Obligations |  | Total |  |  | Remainder of 2011 |  |  | 2012-2013 |  |  | 2014-2015 |  |  | 2016 and after |
Operating lease obligations |  | $ | 132,045 |  |  | $ | 10,648 |  |  | $ | 39,315 |  |  | $ | 33,498 |  |  | $ | 48,584 |
Purchase obligations |  |  | 119,084 |  |  |  | 119,084 |  |  |  | — |  |  |  | — |  |  |  | — |
Contingent payment liability |  |  | 40,803 |  |  |  | 5,899 |  |  |  | 21,479 |  |  |  | 9,075 |  |  |  | 4,350 |
Other long-term liabilities (future minimum royalty payments) |  |  | 2,402 |  |  |  | 709 |  |  |  | 1,693 |  |  |  | — |  |  |  | — |
Total |  | $ | 294,334 |  |  | $ | 136,340 |  |  | $ | 62,487 |  |  | $ | 42,573 |  |  | $ | 52,934 |

At June 30, 2011, we had un-negotiated open letters of credit for the purchase of inventory of approximately $3,596.
We have an employment agreement with Steven Madden, our founder and Creative and Design Chief, which provides for an annual base salary of $600 subject to certain specified adjustments through December 31, 2019. The agreement also provides for annual bonuses based on EBITDA, revenue of any new business and royalty income over $2 million, plus an equity grant and a non-accountable expense allowance.
We have employment agreements with certain executive officers, which provide for the payment of compensation aggregating approximately $1,369 during the remaining six months of 2011, $2,236 in 2012 and $1,025 in 2013. In addition, some of the employment agreements provide for a discretionary bonus and some provide for incentive compensation based on various performance criteria as well as other benefits including stock options.
Pursuant to our acquisition of Cejon on May 25, 2011, we are subject to potential earn-out payments to the seller of Cejon based on the annual performance of Cejon for each of the twelve-month periods ending on June 30, 2012 through 2016, inclusive. In connection with our acquisition of Topline on May 20, 2011, we are subject to potential earn-out payments to the seller of Topline based on the performance of Topline for the twelve-month period ending on June 30, 2012. In connection with our acquisition of Big Buddha during the first fiscal quarter of 2010, we are subject to potential earn-out payments to the seller of Big Buddha based on the annual performance of Big Buddha for each of the twelve month periods ending on March 31, 2012 and 2013.
Ninety-nine percent (99%) of our products are produced by third-party manufacturing companies overseas, the majority of which are located in China, with a small percentage located in Mexico, Brazil, Italy, Spain and India. We have not entered into any long-term manufacturing or supply contracts with any of these foreign companies. We believe that a sufficient number of alternative sources exist outside of the United States for the manufacture of our products. We currently make almost all of our purchases in U.S. dollars.
INFLATION
We do not believe that the price inflation experienced over the last few years in the United States has had a significant effect on the Company’s sales or profitability. Historically, we have minimized the impact of product cost increases by improving operating efficiencies, changing suppliers and increasing prices. However, no assurance can be given that we will be able to offset any such inflationary cost increases in the future. We are currently seeing increases in our cost of goods from southern China averaging approximately 5% to 8%. We are working to mitigate this pressure by shifting some production to northern China, where costs remain lower, and to a lesser extent, to other countries such as Mexico. We are also raising prices on select items with fresh materials or styling and, to date, have not seen resistance to these price increases. Putting this all together, the net impact of all these changes on gross margin was negligible in the first six months of 2011, and we expect that to be the case in the near term as well.
29

OFF-BALANCE SHEET ARRANGEMENTS
The Company has no off-balance sheet arrangements.
CRITICAL ACCOUNTING POLICIES AND THE USE OF ESTIMATES
Management’s Discussion and Analysis of Financial Condition and Results of Operations is based upon our Condensed Consolidated Financial Statements which have been prepared in accordance with GAAP. The preparation of these financial statements requires management to make estimates and judgments that affect the reported amounts of assets, liabilities, sales and expenses, and related disclosure of contingent assets and liabilities. Estimates by their nature are based on judgments and available information. Our estimates are made based upon historical factors, current circumstances and the experience and judgment of management. Assumptions and estimates are evaluated on an ongoing basis and we may employ outside experts to assist in evaluations. Therefore, actual results could materially differ from those estimates under different assumptions and conditions. Management believes the following critical accounting estimates are more significantly affected by judgments and estimates used in the preparation of our Condensed Consolidated Financial Statements: allowance for bad debts, returns, and customer chargebacks; inventory valuation; valuation of intangible assets; litigation reserves and cost of sales.
Allowances for bad debts, returns and customer chargebacks. We provide reserves against our trade accounts receivables for future customer chargebacks, co-op advertising allowances, discounts, returns and other miscellaneous deductions that relate to the current period. The reserve against our non-factored trade receivables also includes estimated losses that may result from customers’ inability to pay. The amount of the reserve for bad debts, returns, discounts and compliance chargebacks are determined by analyzing aged receivables, current economic conditions, the prevailing retail environment and historical dilution levels for customers. We evaluate anticipated customer markdowns and advertising chargebacks by reviewing several performance indicators for our major customers. These performance indicators (which include inventory levels at the retail floors, sell through rates and gross margin levels) are analyzed by Management to estimate the amount of the anticipated customer allowance. Failure to correctly estimate the amount of the reserve could materially impact our results of operations and financial position.
Inventory valuation. Inventories are stated at lower-of-cost or market, on a first-in, first-out basis. We review inventory on a regular basis for excess and slow moving inventory. The review is based on an analysis of inventory on hand, prior sales, and expected net realizable value through future sales. The analysis includes a review of inventory quantities on hand at period-end in relation to year-to-date sales and projections for sales in the foreseeable future as well as subsequent sales. We consider quantities on hand in excess of estimated future sales to be at risk for market impairment. The net realizable value, or market value, is determined based on the estimate of sales prices of such inventory through off-price or discount store channels. The likelihood of any material inventory write-down is dependent primarily on the expectation of future consumer demand for our product. A misinterpretation or misunderstanding of future consumer demand for our product, the economy, or other failure to estimate correctly, in addition to abnormal weather patterns, could result in inventory valuation changes compared to the valuation determined to be appropriate as of the balance sheet date.
Valuation of intangible assets. Accounting Standards Codification (“ASC”) Topic 350, “Intangible – Goodwill and Other”, requires that goodwill and intangible assets with indefinite lives no longer be amortized, but rather be tested for impairment at least annually. This pronouncement also requires that intangible assets with finite lives be amortized over their respective lives to their estimated residual values, and reviewed for impairment in accordance with ASC Topic 360, “Property, Plant and Equipment” (“ASC Topic 360”). In accordance with ASC Topic 360, long-lived assets, such as property, equipment, leasehold improvements and goodwill subject to amortization, are reviewed for impairment annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to the estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated future cash flows, an impairment charge is recognized in the amount by which the carrying amount of the asset exceeds the fair value of the asset.
Litigation reserves. Estimated amounts for litigation claims that are probable and can be reasonably estimated are recorded as liabilities in our Condensed Consolidated Financial Statements. The likelihood of a material change in these estimated reserves would be dependent on new claims as they may arise and the favorable or unfavorable events of a particular litigation. As additional information becomes available, management will assess the potential liability related to the pending litigation and revise its estimates. Such revisions in management’s estimates of a contingent liability could materially impact our results of operation and financial position.
30

Cost of sales. All costs incurred to bring finished products to our distribution center and, in the Retail segment, the costs incurred to bring products to our stores are included in the cost of sales line item on our Condensed Consolidated Statement of Income. These include the cost of finished products, purchase commissions, letter of credit fees, brokerage fees, material and labor and related items, sample expenses, custom duty, inbound freight, royalty payments on licensed products, labels and product packaging. All warehouse and distribution costs are included in the operating expenses line item of our Condensed Consolidated Statements of Income. We classify shipping costs to customers, if any, as operating expense. Our gross profit margins may not be comparable to other companies in the industry because some companies may include warehouse and distribution costs as a component of cost of sales, while other companies report on the same basis as we do and include them in operating expenses.
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
($ in thousands)
We do not engage in the trading of market risk sensitive instruments in the normal course of business. Our financing arrangements are subject to variable interest rates, primarily based on the prime rate and LIBOR. The terms of our collection agency agreements with Rosenthal & Rosenthal can be found in the Liquidity and Capital Resources section under Item 2 and in Note D to the notes to the Condensed Consolidated Financial Statements included in this Quarterly Report.
As of June 30, 2011, we held marketable securities valued at $100,937, which consist primarily of corporate and U.S. government and federal agency bonds. These investments are subject to interest rate risk and will decrease in value if market interest rates increase. We have the ability to hold these investments until maturity. In addition, any decline in interest rates would be expected to reduce our interest income.
ITEM 4. CONTROLS AND PROCEDURES
As required by Rule 13a-15(b) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), our management, including our Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of the Company’s disclosure controls and procedures as of the end of the fiscal quarter covered by this quarterly report. Based on that evaluation, the Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act) were, as of the end of the fiscal quarter covered by this Quarterly Report, effective to ensure that information required to be disclosed in our reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and is accumulated and communicated to our management, including the Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.
As required by Rule 13a-15(d) under the Exchange Act, our management, including our Chief Executive Officer and Chief Financial Officer, has evaluated our internal controls over financial reporting to determine whether any changes occurred during the quarter covered by this quarterly report that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. Based on that evaluation, there has been no such change during the quarter covered by this report.
31

Part II. OTHER INFORMATION
ITEM 1. LEGAL PROCEEDINGS
($ in thousands)
On June 24, 2009, a class action lawsuit, Shahrzad Tahvilian, et al. v. Steve Madden Retail, Inc. and Steve Madden, Ltd., Case No. BC 414217, was filed in the Superior Court of California, Los Angeles County, against the Company and its wholly-owned subsidiary alleging violations of California labor laws. The parties submitted the dispute to private mediation and, on August 31, 2010, reached a settlement on all claims. Based on the proposed settlement, the Company increased its reserve for this claim from $1,000 to $2,750 in the third quarter of 2010. In June of 2011, the court approved the final settlement for $1,968. The payment of the final settlement did not have a material effect on the Company’s financial position.
We have been named as a defendant in certain other lawsuits in the normal course of business. In the opinion of management, after consulting with legal counsel, the liabilities, if any, resulting from these matters should not have a material effect on our financial condition or results of operations. It is the policy of management to disclose the amount or range of reasonably possible losses in excess of recorded amounts.
Certain other legal proceedings in which we are involved are discussed in Note N to our Condensed Consolidated Financial Statements included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2010 and in Part I Item 3 of that Annual Report. Unless otherwise indicated in this Quarterly Report, all proceedings discussed in our Annual Report on Form 10-K for the fiscal year ended December 31, 2010 which are not indicated therein as having been dismissed or otherwise concluded remain outstanding.
ITEM 5. OTHER INFORMATION
On June 3, 2011, the Company filed a Current Report on Form 8-K with the Securities and Exchange Commission to report the voting results of the Company’s annual Meeting of Stockholders (the “Annual Meeting”) which was held on May 27, 2011. At the Annual Meeting, among other proposals, the stockholders voted on a proposal that sought the stockholders’ recommendation, on a non-binding advisory basis, as to whether the Company should hold an advisory vote to approve executive compensation every year, every two years or every three years. At the Annual meeting, a majority of the shares voted on the proposal were in favor of holding such advisory votes on an annual basis.
The Board of Directors of the Company has considered the matter and the stockholders’ recommendation at a meeting held on July 28, 2011 and determined to adopt the recommendation of the stockholders with respect to the frequency of advisory votes to approve executive compensation and, accordingly, will hold the non-binding advisory vote on executive compensation programs on an annual basis.
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ITEM 6. EXHIBITS

Exhibit No. |  | Description
2.01 |  | Stock Purchase Agreement dated May 25, 2011 among Steven Madden, Ltd., David Seerherman, Cejon, Inc., and Kenneth Rogala (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the Securities and Exchange Commission on May 26, 2011).
2.01 |  | Stock Purchase Agreement dated May 20. 2011 among Steven Madden, Ltd., The Topline Corporation and William F. Snowden (incorporated by reference to Exhibit 2.1 to the Company’s Current Report on Form 8-K filed with the Securities and Exchange Commission on May 25, 2011).
10.01 |  | Earn-Out Agreement dated May 25, 2011 among Steven Madden, Ltd., David Seerherman, Cejon, Inc., Cejon Accessories, Inc., New East Designs, LLC and Kenneth Rogala (incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the Securities and Exchange Commission on May 26, 2011).
31.01 |  | Certification of Chief Executive Officer pursuant to Rule 13a-14(a) or 15d-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.02 |  | Certification of Chief Financial Officer pursuant to Rule 13a-14(a) or 15d-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.01 |  | Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350 Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.02 |  | Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350 Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101 |  | The following materials from Steven Madden, Ltd.’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2011, formatted in XBRL (Extensible Business Reporting Language): (i) the Condensed Consolidated Balance Sheets, (ii) the Condensed Consolidated Statements of Income, (iii) the Condensed Consolidated Statements of Cash Flows, and (iv) Notes to Condensed Consolidated Financial Statements, tagged as blocks of text.*

*Furnished herewith.
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Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report on Form 10-Q to be signed on its behalf by the undersigned thereunto duly authorized.
DATE: August 9, 2011

| STEVEN MADDEN, LTD.
| By: | /S/ EDWARD R. ROSENFELD
| Edward R. Rosenfeld
| Chairman and Chief Executive Officer
| By: | /S/ ARVIND DHARIA
| Arvind Dharia
| Chief Financial Officer and Chief Accounting Officer

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Exhibit Index

Exhibit No. |  | Description
2.01 |  | Stock Purchase Agreement dated May 25, 2011 among Steven Madden, Ltd., David Seerherman, Cejon, Inc., and Kenneth Rogala (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the Securities and Exchange Commission on May 26, 2011).
2.01 |  | Stock Purchase Agreement dated May 20. 2011 among Steven Madden, Ltd., The Topline Corporation and William F. Snowden (incorporated by reference to Exhibit 2.1 to the Company’s Current Report on Form 8-K filed with the Securities and Exchange Commission on May 25, 2011).
10.01 |  | Earn-Out Agreement dated May 25, 2011 among Steven Madden, Ltd., David Seerherman, Cejon, Inc., Cejon Accessories, Inc., New East Designs, LLC and Kenneth Rogala (incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the Securities and Exchange Commission on May 26, 2011).
31.01 |  | Certification of Chief Executive Officer pursuant to Rule 13a-14(a) or 15d-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.02 |  | Certification of Chief Financial Officer pursuant to Rule 13a-14(a) or 15d-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.01 |  | Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350 Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
32.02 |  | Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350 Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101 |  | The following materials from Steven Madden, Ltd.’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2011, formatted in XBRL (Extensible Business Reporting Language): (i) the Condensed Consolidated Balance Sheets, (ii) the Condensed Consolidated Statements of Income, (iii) the Condensed Consolidated Statements of Cash Flows, and (iv) Notes to Condensed Consolidated Financial Statements, tagged as blocks of text.*

*Furnished herewith.