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Note M - Sales Deductions
6 Months Ended
Jun. 30, 2011
Revenue Recognition, Allowances [Policy Text Block]
Note M – Sales Deductions

The Company supports retailers’ initiatives to maximize sales of the Company’s products on the retail floor by subsidizing the co-op advertising programs of such retailers, providing them with inventory markdown allowances and participating in various other marketing initiatives of its major customers. In addition, the Company accepts returns for damaged products for which the Company’s costs are normally charged back to the responsible factory. Such expenses are reflected in the financial statements as deductions to net sales. For the three- and six-month periods ended June 30, 2011, the deduction to sales for these expenses as a total dollar amount and as a percentage of wholesale gross sales was $10,991or 5.9% and $18,424 or 5.6%, respectively, as compared to $8,311or 6.4% and $14,351 or 6.2% for the comparable periods in 2010.