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Note W - Operating Segment Information
 6 Months Ended
Jun. 30, 2011
Segment Reporting Disclosure [Text Block]
Note W – Operating Segment Information

The Company operates the following business segments: Wholesale Footwear, Wholesale Accessories, Retail, First Cost and Licensing. The Wholesale Footwear segment, through sales to department stores, mid-tier retailers and specialty stores worldwide, derives revenue from sales of branded and private label women’s, men’s, girls’ and children’s footwear. The Wholesale Accessories segment, which includes branded and private label handbags, belts and small leather goods as well as cold weather and selected other fashion accessories, derives revenue from sales to department, mid-tier and specialty stores worldwide. The Retail segment, through the operation of Company owned retail stores and the Company’s websites, derives revenue from sales of branded women’s, men’s and children’s footwear, accessories and licensed products to consumers. The First Cost segment represents activities of a subsidiary which earns commissions for serving as a buying agent of footwear products to mass-market merchandisers, mid-tier department stores and other retailers with respect to their purchase of footwear. In the License segment, the Company licenses its Steve Madden® and Steven by Steve Madden® trademarks for use in connection with the manufacture, marketing and sale of sunglasses, eyewear, outerwear, bedding, hosiery and women’s fashion apparel and jewelry. The Company licenses the Big Buddha® brand for use in connection with the manufacture, marketing and sale of sunglasses and cold weather accessories. In addition, the Company licenses the Betsey Johnson® and Betseyville® trademarks for use in connection with the manufacture, marketing and sale of apparel, jewelry, lingerie, swimwear, eyewear, watches and outerwear.

Note W – Operating Segment Information (continued)

As of and three months ended,
 
Wholesale
Footwear
   
Wholesale
Accessories
   
Total Wholesale
   
Retail
   
First Cost
   
Licensing
   
Consolidated
 
June 30, 2011:
                                         
Net sales to external customers
  $ 148,530     $ 26,642     $ 175,172     $ 33,980    
 
          $ 209,152  
Gross profit
    51,913       10,163       62,076       22,019    
 
            84,095  
Commissions and licensing fees - net
    —       —       —       —     $ 2,612     $ 1,820       4,432  
Income from operations
    23,890       3,020       26,910       5,846       2,612       1,820       37,188  
Segment assets
  $ 349,839     $ 133,718       483,557       66,239       46,481       —       596,277  
Capital expenditures
                  $ 1,221     $ 1,050     $ —     $ —     $ 2,271  
                                                         
June 30, 2010:
                                                       
Net sales to external customers
  $ 104,170     $ 25,023     $ 129,193     $ 29,471                     $ 158,664  
Gross profit
    40,135       9,875       50,010       18,839                       68,849  
Commissions and licensing fees - net
    —       —       —       —     $ 4,413     $ 816       5,229  
Income (loss) from operations
    20,442       4,430       24,872       1,952       4,413       816       32,053  
Segment assets
  $ 228,039     $ 77,702       305,741       55,468       40,145       —       401,354  
Capital expenditures
                  $ 213     $ 351     $ —     $ —     $ 564  

As of and six
months ended,
 
Wholesale
Footwear
   
Wholesale
Accessories
   
Total Wholesale
   
Retail
   
First Cost
   
Licensing
   
Consolidated
 
June 30, 2011:
                                         
Net sales to external customers
  $ 256,981     $ 52,450     $ 309,431     $ 65,476    
 
          $ 374,907  
Gross profit
    92,663       20,240       112,903       40,324    
 
            153,227  
Commissions and licensing fees - net
    —       —       —       —     $ 5,287     $ 3,712       8,999  
Income (loss) from operations
    42,097       7,646       49,743       5,901       5,287       3,712       64,643  
Segment assets
  $ 349,839     $ 133,718       483,557       66,239       46,481       —       596,277  
Capital expenditures
                  $ 3,637     $ 2,336     $ —     $ —     $ 5,973  
                                                         
June 30, 2010:
                                                       
Net sales to external customers
  $ 186,925     $ 45,360     $ 232,285     $ 57,987                     $ 290,272  
Gross profit
    75,567       18,213       93,780       35,006                       128,786  
Commissions and licensing fees - net
    —       —       —       —     $ 9,359     $ 2,054       11,413  
Income (loss) from operations
    37,183       7,485       44,668       831       9,359       2,054       56,912  
Segment assets
  $ 228,039     $ 77,702       305,741       55,468       40,145       —       401,354  
Capital expenditures
                  $ 477     $ 755     $ —     $ —     $ 1,232  

Note W – Operating Segment Information (continued)

Revenues by geographic area for the three- and six-month periods ended June 30, 2011 and 2010 are as follows:

   
Three months ended June 30,
   
Six months ended June 30,
 
   
2011
   
2010
   
2011
   
2010
 
                                 
Domestic
  $ 195,724     $ 150,662     $ 352,535     $ 276,659  
International
    13,428       8,002       22,372       13,613  
                                 
Total
  $ 209,152     $ 158,664     $ 374,907     $ 290,272