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Note Q - Operating Segment Information
 12 Months Ended
Dec. 31, 2011
Segment Reporting Disclosure [Text Block]

Note Q – Operating Segment Information


The Company operates the following business segments: Wholesale Footwear, Wholesale Accessories, Retail, First Cost and Licensing. The Wholesale Footwear segment, through sales to department stores, mid-tier retailers and specialty stores worldwide, derives revenue from sales of branded and private label women’s, men’s, girls’ and children’s footwear. The Wholesale Accessories segment, which includes branded and private label handbags, belts and small leather goods as well as cold weather and selected other fashion accessories, derives revenue from sales to department, mid-tier and specialty stores worldwide. The Retail segment, through the operation of Company owned retail stores and the Company’s website, derives revenue from sales of branded women’s, men’s and children’s footwear, accessories and licensed products to consumers. The First Cost segment represents activities of a subsidiary which earns commissions for serving as a buying agent of footwear products to mass-market merchandisers, mid-tier department stores and other retailers with respect to their purchase of footwear. In the Licensing segment, the Company licenses its Steve Madden® and Steven by Steve Madden® trademarks for use in connection with the manufacture, marketing and sale of sunglasses, eyewear, outerwear, bedding, hosiery and women’s fashion apparel, jewelry and luggage. In addition, this segment licenses the Betsey Johnson® and Betseyville® trademarks for use in connection with the manufacture, marketing and sale of apparel, jewelry, swimwear, eyewear, watches, fragrances and outerwear.


Note Q – Operating Segment Information (continued)


The accounting policies of the segments are the same as those described in the summary of significant accounting policies. The Company evaluates performance based on profit or loss from operations before other income (expense) and the provision for income taxes. The following is information for the Company’s reportable segments:


Year ended,  

Wholesale

Footwear

 

Wholesale

Accessories

 

Total Wholesale

 

Retail

 

First Cost

 

Licensing

 

Consolidated

 
December 31, 2011:                              
Net sales to external customers   $ 636,809   $ 176,824   $ 813,633   $ 154,916           $ 968,549  
Gross profit     205,379     61,474     266,853     95,095             361,948  
Commissions and licensing fees - net     —     —     —     —   $ 9,795   $ 8,920     18,715  
Income from operations     86,676     28,009     114,685     20,370     9,795     8,920     153,770  
Depreciation and amortization                 6,604     4,378     78     —     11,060  
Segment assets   $ 383,170   $ 132,648     515,818     76,630     47,338     —     639,786  
Capital expenditures               $ 10,314   $ 5,163   $ —   $ —   $ 15,477  
                                             
December 31, 2010:                                            
Net sales to external customers   $ 402,567   $ 98,548   $ 501,115   $ 134,303               $ 635,418  
Gross profit     156,603     37,926     194,529     81,325                 275,854  
Commissions and licensing fees - net     —     —     —     —   $ 17,258   $ 5,371     22,629  
Income from operations     75,543     14,323     89,866     9,129     17,258     5,371     121,624  
Depreciation and amortization                 5,164     4,631     204     —     9,999  
Segment assets   $ 268,544   $ 71,856     340,400     65,835     41,461     —     447,696  
Capital expenditures               $ 1,020   $ 2,404   $ —   $ —   $ 3,424  
                                             
December 31, 2009:                                            
Net sales to external customers   $ 309,439   $ 70,406   $ 379,845   $ 123,705               $ 503,550  
Gross profit     123,172     23,741     146,913     69,276                 216,189  
Commissions and licensing fees - net     —     —     —     —   $ 16,803   $ 3,125     19,928  
Income (loss) from operations     51,360     9,199     60,559     (1,519)     16,803     3,125     78,968  
Depreciation and amortization                 4,166     5,197     197     —     9,560  
Segment assets   $ 225,533   $ 42,372     267,905     51,774     7,180     —     326,859  
Capital expenditures               $ 1,249   $ 2,150   $ —   $ —   $ 3,399  

Note Q – Operating Segment Information (continued)


Revenues by geographic area for the years ended December 31 are as follows:


   

2011

   

2010

   

2009

 
                         
Domestic   $ 915,286     $ 600,637     $ 481,495  
International     53,263       34,781       22,055  
                         
Total   $ 968,549     $ 635,418     $ 503,550