<SEC-DOCUMENT>0001019056-13-000113.txt : 20130328
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ACCESSION NUMBER:		0001019056-13-000113
CONFORMED SUBMISSION TYPE:	CORRESP
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20130201

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			STEVEN MADDEN, LTD.
		CENTRAL INDEX KEY:			0000913241
		STANDARD INDUSTRIAL CLASSIFICATION:	FOOTWEAR, (NO RUBBER) [3140]
		IRS NUMBER:				133588231
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		CORRESP

	BUSINESS ADDRESS:	
		STREET 1:		52-16 BARNETT AVE
		CITY:			LONG ISLAND CITY
		STATE:			NY
		ZIP:			11104
		BUSINESS PHONE:		7184461800

	MAIL ADDRESS:	
		STREET 1:		52-16 BARNETT AVENUE
		CITY:			LONG ISLAND CITY
		STATE:			NY
		ZIP:			11104

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MADDEN STEVEN LTD
		DATE OF NAME CHANGE:	19931008
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 10pt">February 1, 2013&#9;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B><I>VIA EDGAR TRANSMISSION</I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Ms. Tia L. Jenkins</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Senior Assistant Chief Accountant</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">United States Securities and Exchange Commission</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Division of Corporation Finance</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 10pt">Washington, D.C. 20549</P>

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    <TD STYLE="width: 6%">Re:</TD>
    <TD STYLE="width: 2%">&nbsp;</TD>
    <TD STYLE="width: 92%">Steven Madden, Ltd.</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>Form 10-K for the Fiscal Year Ended December
31, 2011</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>Filed February 29, 2012</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>File No. 000-23702</TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Dear Ms. Jenkins</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 10pt; text-indent: 0.5in">On behalf of Steven Madden, Ltd.
(the &ldquo;Company&rdquo;), set forth below is our response to the additional comment raised by the Staff of the Securities and
Exchange Commission (the &ldquo;Commission&rdquo;) in its letter dated January 28, 2013 regarding the Company&rsquo;s Annual Report
on Form 10-K for the fiscal year ended December 31, 2011. For the Commission&rsquo;s convenience, the Company has also included
the text of the comment below.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 10pt; text-indent: 0"><U>Form 10-K for the Fiscal Year
Ended December 31, 2011</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 10pt"><U>Item 7. Management&rsquo;s Discussion and Analysis
of Financial Conditions and Results of Operations, page 23</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 10pt"><U>Results of Operations, page 26 </U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 10pt"><U>Year Ended December 31, 2011 vs. Year Ended December
31, 2010, page 26</U></P>

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<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font-size: 10pt"><B>1.</B></FONT></TD><TD><FONT STYLE="font-size: 10pt"><B>Your response states the majority of costs you incur to open new stores is capitalized and
amortized over the useful life of the asset or the lease term. Tell us the nature of the costs incurred for opening stores; quantify
the amounts incurred for each period presented, your basis for capitalizing and how you considered ASC 720-15-25-1. </B></FONT></TD></TR></TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.75in"><B>&nbsp;</B></P>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.75in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">February 1, 2013</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Ms. Tia L. Jenkins&#9;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Senior Assistant Chief Accountant</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Page <FONT STYLE="line-height: 115%">2</FONT></P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 20.25pt; text-indent: 15.75pt"><B><I><U>Company Response
</U></I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 10pt 0.5in">The Company considers costs incurred to open new
stores to include items such as store design and construction, legal and consulting fees, hiring and training costs for new employees,
advertising and supplies and facility costs. Not all of these costs are capitalized but store design and construction costs, which
are typically the most significant components of store opening costs and primarily relate to tangible assets such as shelving,
fixtures, furniture, computer hardware and software, televisions and contractor costs, are capitalized. These costs are classified
in our consolidated balance sheet as leasehold improvements, furniture and fixtures, machinery and equipment or computer equipment.
In 2011, the Company opened nine new stores and capitalized costs of $2.6 million related to these openings. In 2010, the Company
opened three new stores and capitalized costs of $1.0 million related to these openings. The capitalization of these costs is in
accordance with ASC 360 Property, Plant and Equipment. Other store opening costs such as those relating to legal and consulting
fees, hiring and training new employees, advertising and supplies and facility costs are not significant, and are included in operating
expenses when incurred in accordance with ASC 720-15-25-1.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 10pt; text-align: center">****</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 10pt; text-indent: 0.25in">In connection with this response,
we acknowledge the following:</P>

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<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font: 10pt Symbol">&#183;</FONT></TD><TD><FONT STYLE="font: 10pt Times New Roman, Times, Serif">the Company is responsible for the adequacy and accuracy of the disclosure
in the filing;</FONT></TD></TR></TABLE>

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<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font: 10pt Symbol">&#183;</FONT></TD><TD><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Staff comments or changes to disclosure in response to Staff comments
do not foreclose the Commission from taking any action with respect to the filing; and</FONT></TD></TR></TABLE>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 11pt/115% Calibri, Helvetica, Sans-Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font: 10pt Symbol">&#183;</FONT></TD><TD><FONT STYLE="font: 10pt Times New Roman, Times, Serif">the Company may not assert Staff comments as a defense in any proceedings
initiated by the Commission or any person under the federal securities laws of the United States. </FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center">****</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in">The Company welcomes the opportunity to discuss any aspect
of this letter with you further. Should there be questions regarding our responses or should the Staff require additional information,
please contact the undersigned at (718) 308-2215 or the Company&rsquo;s counsel, Michele Vaillant, Esq. of McCarter &amp; English,
LLP, at (973) 639-2011.&#9;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in">&nbsp;</P>

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<TD STYLE="width: 50%; text-align: right">&nbsp;</TD><TD STYLE="width: 5%"></TD><TD STYLE="text-align: justify; width: 45%">Very truly yours,</TD>
</TR>     <TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="text-align: right">&nbsp;</TD><TD>&nbsp;</TD><TD STYLE="text-align: justify">&nbsp;</TD></TR>
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<TD STYLE="text-align: right">&nbsp;</TD><TD>&nbsp;</TD><TD STYLE="text-align: justify; border-bottom: Black 1pt solid">/s/ Arvind Dharia</TD></TR>
<TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="text-align: right">&nbsp;</TD><TD>&nbsp;</TD><TD STYLE="text-align: justify">Arvind Dharia</TD></TR>
<TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="text-align: right">&nbsp;</TD><TD>&nbsp;</TD><TD STYLE="text-align: justify">Chief Financial Officer</TD></TR>
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<TD STYLE="text-align: left; width: 3%">cc:</TD><TD STYLE="width: 94%"> Melissa N. Rocha, Accounting Branch Chief</TD><TD STYLE="text-align: justify; width: 3%">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="text-align: right">&nbsp;</TD><TD>Brian McAllister, Staff Accountant</TD><TD STYLE="text-align: justify">&nbsp;</TD></TR>
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