<SEC-DOCUMENT>0001950047-25-006897.txt : 20250909
<SEC-HEADER>0001950047-25-006897.hdr.sgml : 20250909
<ACCEPTANCE-DATETIME>20250909162714
ACCESSION NUMBER:		0001950047-25-006897
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20250909
DATE AS OF CHANGE:		20250909

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Vita Coco Company, Inc.
		CENTRAL INDEX KEY:			0001482981
		STANDARD INDUSTRIAL CLASSIFICATION:	BEVERAGES [2080]
		ORGANIZATION NAME:           	04 Manufacturing
		EIN:				113713156
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-40950
		FILM NUMBER:		251303584

	BUSINESS ADDRESS:	
		STREET 1:		250 PARK AVENUE SOUTH
		STREET 2:		SEVENTH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10003
		BUSINESS PHONE:		212-206-0763

	MAIL ADDRESS:	
		STREET 1:		250 PARK AVENUE SOUTH
		STREET 2:		SEVENTH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10003

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	All Market Inc.
		DATE OF NAME CHANGE:	20210824

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	All Market, Inc.
		DATE OF NAME CHANGE:	20210824

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Vita Coco Company, Inc.
		DATE OF NAME CHANGE:	20210823

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Kirban Michael
		CENTRAL INDEX KEY:			0001890258
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		C/O THE VITA COCO COMPANY, INC.
		STREET 2:		250 PARK AVENUE SOUTH, SEVENTH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10003
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
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<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001890258</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001482981</issuerCik>
            <issuerName>The Vita Coco Company, Inc.</issuerName>
            <secFileNumber>001-40950</secFileNumber>
            <issuerAddress>
                <ns2:street1>250 Park Avenue South, 7th Floor</ns2:street1>
                <ns2:city>New York</ns2:city>
                <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                <ns2:zipCode>10003</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>2122060763</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>THE MICHAEL KIRBAN 2010 TRUST</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>50000</noOfUnitsSold>
            <aggregateMarketValue>1919500.00</aggregateMarketValue>
            <noOfUnitsOutstanding>56822981</noOfUnitsOutstanding>
            <approxSaleDate>09/09/2025</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>09/10/2010</acquiredDate>
            <natureOfAcquisitionTransaction>Founders Shares</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>50000</amountOfSecuritiesAcquired>
            <paymentDate>09/10/2010</paymentDate>
            <natureOfPayment>N/A</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>09/09/2025</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>06/05/2025</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Ronald Templeton, TTEE</signature>
        </noticeSignature>
    </formData>
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</SEC-DOCUMENT>
