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REVENUE RECOGNITION - Narrative (Details) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2021
Jun. 30, 2020
Jun. 30, 2021
Jun. 30, 2020
Jan. 01, 2021
Dec. 31, 2020
Jan. 01, 2020
Dec. 31, 2019
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                
Cooperative advertising credits included in rebates $ 1,980,000,000 $ 1,841,000,000 $ 1,980,000,000 $ 1,841,000,000   $ 1,813,000,000   $ 2,050,000,000
Price appreciation credits 2,100,000,000 1,664,000,000 4,127,000,000 3,676,000,000        
Price Appreciation Credit                
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                
Price appreciation credits     1,000,000 4,000,000        
Rebates, Advertising Credits Portion                
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                
Cooperative advertising credits included in rebates $ 41,000,000 $ 32,000,000 $ 41,000,000 $ 32,000,000 $ 32,000,000   $ 29,000,000