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REVENUE RECOGNITION - Narrative (Details) - USD ($)
 3 Months Ended 6 Months Ended
Jun. 30, 2023
Jun. 30, 2022
Jun. 30, 2023
Jun. 30, 2022
Jan. 01, 2023
Dec. 31, 2022
Jan. 01, 2022
Dec. 31, 2021
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]                
Cooperative advertising credits included in rebates $ 1,858,000,000 $ 1,971,000,000 $ 1,858,000,000 $ 1,971,000,000   $ 1,910,000,000   $ 1,863,000,000
Price appreciation credits 2,167,000,000 1,967,000,000 4,111,000,000 3,885,000,000        
Price Appreciation Credit                
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]                
Price appreciation credits     0 0        
Rebates, Advertising Credits Portion                
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]                
Cooperative advertising credits included in rebates $ 55,000,000 $ 48,000,000 $ 55,000,000 $ 48,000,000 $ 40,000,000   $ 36,000,000