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REVENUE RECOGNITION - Narrative (Details) - USD ($) | 3 Months Ended | 9 Months Ended |  |  |  |
--- | --- | --- | --- | --- | --- | ---
Sep. 30, 2023 | Sep. 30, 2022 | Sep. 30, 2023 | Sep. 30, 2022 | Jan. 01, 2023 | Dec. 31, 2022 | Jan. 01, 2022 | Dec. 31, 2021
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items] |  |  |  |  |  |  |  |
Cooperative advertising credits included in rebates | $ 1,947,000,000 | $ 1,944,000,000 | $ 1,947,000,000 | $ 1,944,000,000 |  | $ 1,910,000,000 |  | $ 1,863,000,000
Price appreciation credits | 2,238,000,000 | 2,046,000,000 | 6,349,000,000 | 5,931,000,000 |  |  |  |
Price Appreciation Credit |  |  |  |  |  |  |  |
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items] |  |  |  |  |  |  |  |
Price appreciation credits |  |  | 0 | 0 |  |  |  |
Rebates, Advertising Credits Portion |  |  |  |  |  |  |  |
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items] |  |  |  |  |  |  |  |
Cooperative advertising credits included in rebates | $ 47,000,000 | $ 43,000,000 | $ 47,000,000 | $ 43,000,000 | $ 40,000,000 |  | $ 36,000,000 |

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