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REVENUE RECOGNITION - Narrative (Details) - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2024
Sep. 30, 2023
Sep. 30, 2024
Sep. 30, 2023
Jan. 01, 2024
Dec. 31, 2023
Jan. 01, 2023
Dec. 31, 2022
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]                
Cooperative advertising credits included in rebates $ 2,150,000,000 $ 1,947,000,000 $ 2,150,000,000 $ 1,947,000,000   $ 1,939,000,000   $ 1,910,000,000
Price appreciation credits 2,510,000,000 2,238,000,000 7,066,000,000 6,349,000,000        
Price Appreciation Credit                
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]                
Price appreciation credits     0 0        
Rebates, Advertising Credits Portion                
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]                
Cooperative advertising credits included in rebates $ 43,000,000 $ 47,000,000 $ 43,000,000 $ 47,000,000 $ 39,000,000   $ 40,000,000