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REVENUE RECOGNITION - Narrative (Details) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2025
Jun. 30, 2024
Jun. 30, 2025
Jun. 30, 2024
Jan. 01, 2025
Dec. 31, 2024
Jan. 01, 2024
Dec. 31, 2023
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]                
Cooperative advertising credits included in rebates $ 2,183,000,000 $ 2,132,000,000 $ 2,183,000,000 $ 2,132,000,000   $ 2,237,000,000   $ 1,939,000,000
Price appreciation credits 2,530,000,000 2,403,000,000 4,789,000,000 4,556,000,000        
Price Appreciation Credit                
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]                
Price appreciation credits     2,000,000 0        
Rebates, Advertising Credits Portion                
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]                
Cooperative advertising credits included in rebates $ 44,000,000 $ 43,000,000 $ 44,000,000 $ 43,000,000 $ 36,000,000   $ 39,000,000