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Consolidated Statements of Comprehensive Income - USD ($)
shares in Thousands, $ in Thousands
 3 Months Ended 9 Months Ended
Sep. 26, 2020
Sep. 28, 2019
Sep. 26, 2020
Sep. 28, 2019
Revenue $ 525,249 $ 402,691 $ 1,358,563 $ 1,008,893
Less excise taxes 32,457 24,225 83,068 60,369
Net revenue 492,792 378,466 1,275,495 948,524
Cost of goods sold 252,207 190,631 677,313 477,147
Gross profit 240,585 187,835 598,182 471,377
Operating expenses:        
Advertising, promotional and selling expenses 108,023 96,570 306,250 262,372
General and administrative expenses 30,340 31,429 87,054 81,552
Impairment of assets 441   2,796 243
Total operating expenses 138,804 127,999 396,100 344,167
Operating income 101,781 59,836 202,082 127,210
Other income (expense), net:        
Interest (expense) income, net (20) (138) (169) 472
Other income (expense), net 190 (764) (222) (818)
Total other income (expense), net 170 (902) (391) (346)
Income before income tax provision 101,951 58,934 201,691 126,864
Income tax provision 21,183 14,205 42,548 30,585
Net income $ 80,768 $ 44,729 $ 159,143 $ 96,279
Net income per common share - basic $ 6.61 $ 3.70 $ 13.05 $ 8.16
Net income per common share - diluted $ 6.51 $ 3.65 $ 12.90 $ 8.07
Weighted-average number of common shares - basic 12,221 12,099 12,191 11,802
Weighted-average number of common shares - diluted 12,333 12,150 12,259 11,823
Net income $ 80,768 $ 44,729 $ 159,143 $ 96,279
Other comprehensive income, net of tax:        
Foreign currency translation adjustment 61 1 (10) 43
Defined benefit plans liability adjustment 1,117   1,117  
Total other comprehensive income, net of tax 1,178 1 1,107 43
Comprehensive income $ 81,946 $ 44,730 $ 160,250 $ 96,322
Common Class A        
Other income (expense), net:        
Net income per common share - basic $ 6.61 $ 3.70 $ 13.05 $ 8.16
Weighted-average number of common shares - basic 9,846 9,136 9,663 8,797
Common Class B        
Other income (expense), net:        
Net income per common share - basic $ 6.61 $ 3.70 $ 13.05 $ 8.16
Net income per common share - diluted $ 6.51 $ 3.65 $ 12.90 $ 8.07
Weighted-average number of common shares - basic 2,308 2,862 2,451 2,899