<SEC-DOCUMENT>0001562180-20-005943.txt : 20200910
<SEC-HEADER>0001562180-20-005943.hdr.sgml : 20200910
<ACCEPTANCE-DATETIME>20200910090310
ACCESSION NUMBER:		0001562180-20-005943
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20200909
FILED AS OF DATE:		20200910
DATE AS OF CHANGE:		20200910

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			KOCH C JAMES
		CENTRAL INDEX KEY:			0001008079

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14092
		FILM NUMBER:		201167860

	MAIL ADDRESS:	
		STREET 1:		C/O THE BOSTON BEER COMPANY
		STREET 2:		ONE DESIGN CENTER PLACE, SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BOSTON BEER CO INC
		CENTRAL INDEX KEY:			0000949870
		STANDARD INDUSTRIAL CLASSIFICATION:	MALT BEVERAGES [2082]
		IRS NUMBER:				043284048
		STATE OF INCORPORATION:			MA
		FISCAL YEAR END:			1226

	BUSINESS ADDRESS:	
		STREET 1:		ONE DESIGN CENTER PLACE
		STREET 2:		SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210
		BUSINESS PHONE:		617-368-5056

	MAIL ADDRESS:	
		STREET 1:		ONE DESIGN CENTER PLACE
		STREET 2:		SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210
</SEC-HEADER>
<DOCUMENT>
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<SEQUENCE>1
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            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By spouse in trust for children</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 29, 2020.</footnote>
        <footnote id="F10">The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 554 shares is from $802.69 to $803.66. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.</footnote>
        <footnote id="F11">The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $803.69 to $804.16. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.</footnote>
        <footnote id="F12">The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Foundation on August 6, 2020.</footnote>
        <footnote id="F13">The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 432 shares is from $800.00 to $800.25. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.</footnote>
        <footnote id="F14">The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 401 shares is from $801.07 to $801.53. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.</footnote>
        <footnote id="F15">The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,356 shares is from $802.22 to $803.08. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.</footnote>
        <footnote id="F16">The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 396 shares is from $803.31 to $804.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.</footnote>
        <footnote id="F2">The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $792.55 to $793.25 The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.</footnote>
        <footnote id="F3">The shares reported include 343 shares of restricted stock subject to vesting conditions.</footnote>
        <footnote id="F4">The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $795.77 to $796.09. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.</footnote>
        <footnote id="F5">The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 486 shares is from $797.36 to $798.34. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.</footnote>
        <footnote id="F6">The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 794 shares is from $798.52 to $799.49. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.</footnote>
        <footnote id="F7">The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,048 shares is from $799.58 to $800.58. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.</footnote>
        <footnote id="F8">The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,814 shares is from $800.58 to $801.56. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.</footnote>
        <footnote id="F9">The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,799 shares is from $801.68 to $802.63. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>Michael G. Andrews under POA for the benefit of Koch C. James</signatureName>
        <signatureDate>2020-09-10</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
