<SEC-DOCUMENT>0001562180-21-004121.txt : 20210608
<SEC-HEADER>0001562180-21-004121.hdr.sgml : 20210608
<ACCEPTANCE-DATETIME>20210608160134
ACCESSION NUMBER:		0001562180-21-004121
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20210607
FILED AS OF DATE:		20210608
DATE AS OF CHANGE:		20210608

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Troupe Quincy B
		CENTRAL INDEX KEY:			0001665031

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14092
		FILM NUMBER:		211002161

	MAIL ADDRESS:	
		STREET 1:		C/O THE BOSTON BEER COMPANY
		STREET 2:		1 DESIGN CENTER PLACE, SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BOSTON BEER CO INC
		CENTRAL INDEX KEY:			0000949870
		STANDARD INDUSTRIAL CLASSIFICATION:	MALT BEVERAGES [2082]
		IRS NUMBER:				043284048
		STATE OF INCORPORATION:			MA
		FISCAL YEAR END:			1226

	BUSINESS ADDRESS:	
		STREET 1:		ONE DESIGN CENTER PLACE
		STREET 2:		SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210
		BUSINESS PHONE:		617-368-5056

	MAIL ADDRESS:	
		STREET 1:		ONE DESIGN CENTER PLACE
		STREET 2:		SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210
</SEC-HEADER>
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        <issuerName>BOSTON BEER CO INC</issuerName>
        <issuerTradingSymbol>SAM</issuerTradingSymbol>
    </issuer>

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        <reportingOwnerId>
            <rptOwnerCik>0001665031</rptOwnerCik>
            <rptOwnerName>Troupe Quincy B</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O THE BOSTON BEER COMPANY</rptOwnerStreet1>
            <rptOwnerStreet2>1 DESIGN CENTER PLACE, SUITE 850</rptOwnerStreet2>
            <rptOwnerCity>BOSTON</rptOwnerCity>
            <rptOwnerState>MA</rptOwnerState>
            <rptOwnerZipCode>02210</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>false</isDirector>
            <isOfficer>true</isOfficer>
            <isTenPercentOwner>false</isTenPercentOwner>
            <isOther>false</isOther>
            <officerTitle>Senior VP, Supply Chain</officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

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            </securityTitle>
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            <exerciseDate>
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                <value>Stock Option (Right to Buy)</value>
            </securityTitle>
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                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
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            <exerciseDate>
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            <expirationDate>
                <value>2027-12-31</value>
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                <underlyingSecurityTitle>
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    <footnotes>
        <footnote id="F1">The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 6, 2021.</footnote>
        <footnote id="F2">The shares reported include 3,362 shares of restricted stock subject to vesting conditions.</footnote>
        <footnote id="F3">The Performance-Based Stock Options were granted pursuant to the Issuer's Restated Employee Equity Incentive Plan (&quot;EEIP&quot;). The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual
growth rate targets based on net revenue growth in Fiscal Year 2020 over Fiscal Year 2018. The determination that these options vested was made by the Compensation Committee in February 2021.</footnote>
        <footnote id="F4">The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2019 over Fiscal Year 2017. The determination that the options vested was made by the Compensation Committee in February 2020.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>Michael G. Andrews under POA for the benefit of Quincy B. Troupe</signatureName>
        <signatureDate>2021-06-08</signatureDate>
    </ownerSignature>
</ownershipDocument>
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</SEC-DOCUMENT>
