    <SEC-DOCUMENT>0001308179-21-000206-index.html : 20210409
    <SEC-HEADER>0001308179-21-000206.hdr.sgml : 20210409
    <ACCEPTANCE-DATETIME>20210409090007
    ACCESSION NUMBER:		0001308179-21-000206
    CONFORMED SUBMISSION TYPE:	DEF 14A
    PUBLIC DOCUMENT COUNT:		28
    CONFORMED PERIOD OF REPORT:	20210519
    FILED AS OF DATE:		20210409
    DATE AS OF CHANGE:		20210409

    FILER:

    	COMPANY DATA:
    		COMPANY CONFORMED NAME:			BOSTON BEER CO INC
    		CENTRAL INDEX KEY:			0000949870
    		STANDARD INDUSTRIAL CLASSIFICATION:	MALT BEVERAGES [2082]
    		IRS NUMBER:				043284048
    		STATE OF INCORPORATION:			MA
    		FISCAL YEAR END:			1226

    	FILING VALUES:
    		FORM TYPE:		DEF 14A
    		SEC ACT:		1934 Act
    		SEC FILE NUMBER:	001-14092
    		FILM NUMBER:		21816629

    	BUSINESS ADDRESS:
    		STREET 1:		ONE DESIGN CENTER PLACE
    		STREET 2:		SUITE 850
    		CITY:			BOSTON
    		STATE:			MA
    		ZIP:			02210
    		BUSINESS PHONE:		617-368-5056

    	MAIL ADDRESS:
    		STREET 1:		ONE DESIGN CENTER PLACE
    		STREET 2:		SUITE 850
    		CITY:			BOSTON
    		STATE:			MA
    		ZIP:			02210
    </SEC-HEADER>
    <DOCUMENT>
    <TYPE>DEF 14A
    <SEQUENCE>1
    <FILENAME>lsam2021_def14a.htm
    <DESCRIPTION>THE BOSTON BEER COMPANY, INC. - DEF 14A
    <TEXT>
    Document 1 - file: lsam2021_def14a.htm

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    <SEQUENCE>2
    <FILENAME>check.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 2 - file: check.jpg

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    <SEQUENCE>3
    <FILENAME>footer1.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 3 - file: footer1.jpg

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    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>4
    <FILENAME>lsam_proxy1.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 4 - file: lsam_proxy1.jpg

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    <SEQUENCE>5
    <FILENAME>lsam_proxy2.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 5 - file: lsam_proxy2.jpg

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    <SEQUENCE>6
    <FILENAME>lsamx1x1.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 6 - file: lsamx1x1.jpg

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    <SEQUENCE>7
    <FILENAME>lsamx2x1.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 7 - file: lsamx2x1.jpg

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    <TYPE>GRAPHIC
    <SEQUENCE>8
    <FILENAME>lsamx2x2.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 8 - file: lsamx2x2.jpg

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    <TYPE>GRAPHIC
    <SEQUENCE>9
    <FILENAME>lsamx4x1.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 9 - file: lsamx4x1.jpg

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    <SEQUENCE>10
    <FILENAME>lsamx4x2.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 10 - file: lsamx4x2.jpg

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    <SEQUENCE>11
    <FILENAME>lsamx4x3.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 11 - file: lsamx4x3.jpg

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    <DOCUMENT>
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    <SEQUENCE>12
    <FILENAME>lsamx4x5.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 12 - file: lsamx4x5.jpg

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    <DOCUMENT>
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    <SEQUENCE>13
    <FILENAME>lsamx4x4.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 13 - file: lsamx4x4.jpg

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    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>14
    <FILENAME>lsamx4x6.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 14 - file: lsamx4x6.jpg

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    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>15
    <FILENAME>lsamx11x1.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 15 - file: lsamx11x1.jpg

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    <SEQUENCE>16
    <FILENAME>lsamx12x1.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 16 - file: lsamx12x1.jpg

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    <SEQUENCE>17
    <FILENAME>lsamx12x2.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 17 - file: lsamx12x2.jpg

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    <DOCUMENT>
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    <SEQUENCE>18
    <FILENAME>lsamx13x1.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 18 - file: lsamx13x1.jpg

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    <DOCUMENT>
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    <SEQUENCE>19
    <FILENAME>lsamx14x1.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 19 - file: lsamx14x1.jpg

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    <SEQUENCE>20
    <FILENAME>lsamx14x2.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 20 - file: lsamx14x2.jpg

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    <DOCUMENT>
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    <SEQUENCE>21
    <FILENAME>lsamx15x1.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 21 - file: lsamx15x1.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>22
    <FILENAME>lsamx15x2.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 22 - file: lsamx15x2.jpg

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    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>23
    <FILENAME>lsamx16x1.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 23 - file: lsamx16x1.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>24
    <FILENAME>lsamx16x2.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 24 - file: lsamx16x2.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>25
    <FILENAME>lsamx18x1.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 25 - file: lsamx18x1.jpg

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    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>26
    <FILENAME>lsamx18x2.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 26 - file: lsamx18x2.jpg

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    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>27
    <FILENAME>lsamx62x1.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 27 - file: lsamx62x1.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>28
    <FILENAME>uncheck.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 28 - file: uncheck.jpg

    </DOCUMENT>
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