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Condensed Consolidated Statements of Comprehensive Operations - USD ($)
shares in Thousands, $ in Thousands
 3 Months Ended 9 Months Ended
Sep. 24, 2022
Sep. 25, 2021
Sep. 24, 2022
Sep. 25, 2021
Income Statement [Abstract]        
Revenue $ 634,332 $ 599,971 $ 1,746,642 $ 1,822,994
Less excise taxes 37,879 38,328 103,833 113,466
Net revenue 596,453 561,643 1,642,809 1,709,528
Cost of goods sold 338,707 388,947 946,336 1,011,513
Gross profit 257,746 172,696 696,473 698,015
Operating expenses:        
Advertising, promotional and selling expenses 153,717 166,817 439,215 469,296
General and administrative expenses 37,382 32,066 115,929 96,973
Contract termination costs and other 0 35,428 5,330 35,428
Impairment of intangible assets 27,100 27,100
Impairment of brewery assets 1,181 14,158 1,302 15,389
Total operating expenses 219,380 248,469 588,876 617,086
Operating income (loss) 38,366 (75,773) 107,597 80,929
Other expense:        
Interest income (expense) 759 (26) 809 (84)
Other expense (891) (657) (1,592) (655)
Total other expense (132) (683) (783) (739)
Income (loss) before income tax provision (benefit) 38,234 (76,456) 106,814 80,190
Income tax provision (benefit) 10,948 (18,035) 28,134 13,852
Net income (loss) $ 27,286 $ (58,421) $ 78,680 $ 66,338
Net income (loss) per common share - basic $ 2.21 $ (4.76) $ 6.39 $ 5.40
Net income (loss) per common share - diluted $ 2.21 $ (4.76) $ 6.36 $ 5.33
Weighted-average number of common shares - basic 12,321 12,282 12,313 12,279
Weighted-average number of common shares - diluted 12,344 12,282 12,342 12,450
Net income (loss) $ 27,286 $ (58,421) $ 78,680 $ 66,338
Other comprehensive (loss) income:        
Foreign currency translation adjustment (242) (26) (263) 9
Total other comprehensive (loss) income, net of tax (242) (26) (263) 9
Comprehensive income (loss) $ 27,044 $ (58,447) $ 78,417 $ 66,347