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Condensed Consolidated Statements of Comprehensive Operations - USD ($)
shares in Thousands, $ in Thousands
 3 Months Ended 9 Months Ended
Sep. 30, 2023
Sep. 24, 2022
Sep. 30, 2023
Sep. 24, 2022
Income Statement [Abstract]        
Revenue $ 639,394 $ 634,332 $ 1,715,883 $ 1,746,642
Less excise taxes 37,795 37,879 100,980 103,833
Net revenue 601,599 596,453 1,614,903 1,642,809
Cost of goods sold 326,951 338,707 910,430 946,336
Gross profit 274,648 257,746 704,473 696,473
Operating expenses:        
Advertising, promotional and selling expenses 152,579 153,717 427,369 439,215
General and administrative expenses 42,241 37,382 130,834 115,929
Impairment of intangible assets 16,426 27,100 16,426 27,100
Impairment of brewery assets 1,900 1,181 3,916 1,302
Contract termination costs and other       5,330
Total operating expenses 213,146 219,380 578,545 588,876
Operating income 61,502 38,366 125,928 107,597
Other income (expense):        
Interest income 3,478 759 6,977 809
Other expense (913) (891) (1,137) (1,592)
Total other income (expense) 2,565 (132) 5,840 (783)
Income before income tax provision 64,067 38,234 131,768 106,814
Income tax provision 18,772 10,948 37,394 28,134
Net income $ 45,295 $ 27,286 $ 94,374 $ 78,680
Net income per common share - basic $ 3.7 $ 2.21 $ 7.69 $ 6.39
Net income per common share - diluted $ 3.7 $ 2.21 $ 7.67 $ 6.36
Weighted-average number of common shares - basic 12,228 12,321 12,268 12,313
Weighted-average number of common shares - diluted 12,233 12,344 12,280 12,342
Net Income (Loss) $ 45,295 $ 27,286 $ 94,374 $ 78,680
Other comprehensive loss:        
Foreign currency translation adjustment (144) (242)   (263)
Total other comprehensive loss, net of tax (144) (242)   (263)
Comprehensive income $ 45,151 $ 27,044 $ 94,374 $ 78,417