<SEC-DOCUMENT>0001562180-25-001949.txt : 20250304
<SEC-HEADER>0001562180-25-001949.hdr.sgml : 20250304
<ACCEPTANCE-DATETIME>20250304160321
ACCESSION NUMBER:		0001562180-25-001949
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20250301
FILED AS OF DATE:		20250304
DATE AS OF CHANGE:		20250304

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Murphy Matthew Donal
		CENTRAL INDEX KEY:			0001651134
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14092
		FILM NUMBER:		25704117

	MAIL ADDRESS:	
		STREET 1:		THE BOSTON BEER COMPANY
		STREET 2:		ONE DESIGN CENTER PLACE, SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BOSTON BEER CO INC
		CENTRAL INDEX KEY:			0000949870
		STANDARD INDUSTRIAL CLASSIFICATION:	MALT BEVERAGES [2082]
		ORGANIZATION NAME:           	04 Manufacturing
		IRS NUMBER:				043284048
		STATE OF INCORPORATION:			MA
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		ONE DESIGN CENTER PLACE
		STREET 2:		SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210
		BUSINESS PHONE:		617-368-5056

	MAIL ADDRESS:	
		STREET 1:		ONE DESIGN CENTER PLACE
		STREET 2:		SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210
</SEC-HEADER>
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    <periodOfReport>2025-03-01</periodOfReport>

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    <issuer>
        <issuerCik>0000949870</issuerCik>
        <issuerName>BOSTON BEER CO INC</issuerName>
        <issuerTradingSymbol>SAM</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001651134</rptOwnerCik>
            <rptOwnerName>Murphy Matthew Donal</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>THE BOSTON BEER COMPANY, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>ONE DESIGN CENTER PLACE, SUITE 850</rptOwnerStreet2>
            <rptOwnerCity>BOSTON</rptOwnerCity>
            <rptOwnerState>MA</rptOwnerState>
            <rptOwnerZipCode>02210</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>false</isDirector>
            <isOfficer>true</isOfficer>
            <isTenPercentOwner>false</isTenPercentOwner>
            <isOther>false</isOther>
            <officerTitle>CAO &amp; VP of Finance</officerTitle>
            <otherText></otherText>
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    <footnotes>
        <footnote id="F1">Represents grants of Restricted Stock Units (&quot;RSUs&quot;) under the Issuer's Restated Employee Equity Incentive Plan (&quot;EEIP&quot;). The details of these grants were disclosed in a Current Report on Form 8-K filed by the Issuer on February 11, 2025.</footnote>
        <footnote id="F2">The shares reported include 2,732 shares of restricted stock subject to vesting conditions. A total of 431 RSUs and  74 investment shares vested on March 1, 2025.</footnote>
        <footnote id="F3">The Performance-Based Stock Options were granted pursuant to the Issuer's Employee Equity Incentive Plan (&quot;EEIP&quot;) on March 1, 2023. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2024 over Fiscal Year 2022. In February 2025, the Compensation Committee determined that the performance criteria had been achieved, and as such the options will vest in three equal installments on March 1 in the years 2025-2027, contingent on the Reporting Person's continued employment with the Issuer on the applicable vesting dates.</footnote>
        <footnote id="F4">The Time-Based Stock Option was granted pursuant to the Issuer's EEIP on May 15, 2023. The options vest in four equal installments on March 1 in the years 2024-2027, provided that the Reporting Person remains employed by the Company on the applicable vesting dates, and subject to accelerated vesting in certain situations.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>Michael G. Andrews under POA for the benefit of Matthew D. Murphy</signatureName>
        <signatureDate>2025-03-04</signatureDate>
    </ownerSignature>
</ownershipDocument>
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</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
