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Pay vs Performance Disclosure | 12 Months Ended
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Dec. 31, 2024 USD ($) | Dec. 31, 2023 USD ($) | Dec. 31, 2022 USD ($) | Dec. 31, 2021 USD ($) | Dec. 31, 2020 USD ($)
Pay vs Performance Disclosure [Table] |  |  |  |  |
Pay vs Performance Disclosure, Table | # Pay Versus Performance Disclosure The following table sets forth information regarding compensation actually paid to our CEO and other NEOs and the financial performance of the Company for the last five fiscal years.
|  |  |  |  |  |  |  |  |  |  |  |  |  | Average Summary Compensation Table Total for Non-PEO NEOs |  |  |  |  |  | Value of Initial Fixed $100 Investment Based On: |  |  |  |  |  |  |
Year |  | Summary Compensation Table Total for PEO (Spillane) |  |  | Compensation Actually Paid to PEO (Spillane) |  |  | Summary Compensation Table Total for PEO (Burwick) |  |  | Compensation Actually Paid to PEO (Burwick) |  |  |  |  | Average Compensation Actually Paid to Non-PEO NEOs |  |  | Total Shareholder Return |  |  | Peer Group Total Shareholder Return |  |  | Net Income |  |  | Depletions Growth (%) |
2024 |  | $ | 8,291,323 |  |  | $ | 3,291,232 |  |  | $ | 1,123,689 |  |  | $ | 1,123,689 |  |  | $ | 1,906,263 |  |  | $ | 852,270 |  |  | $ | 79.50 |  |  | $ | 129.12 |  |  | $ | 59,695,000 |  |  |  | -2 | %
2023 |  |  |  |  |  |  |  |  |  | $ | 5,902,526 |  |  | $ | 1,902,406 |  |  | $ | 3,011,291 |  |  | $ | 610,905 |  |  | $ | 144.71 |  |  | $ | 161.54 |  |  | $ | 76,250,000 |  |  |  | -6 | %
2022 |  |  |  |  |  |  |  |  |  | $ | 4,848,737 |  |  | $ | 848,576 |  |  | $ | 1,247,885 |  |  | $ | 828,547 |  |  | $ | 173.43 |  |  | $ | 159.39 |  |  | $ | 67,263,000 |  |  |  | -5 | %
2021 |  |  |  |  |  |  |  |  |  | $ | 14,840,957 |  |  | $ | 839,176 |  |  | $ | 1,044,866 |  |  | $ | 876,342 |  |  | $ | 274.66 |  |  | $ | 146.32 |  |  | $ | 14,553,000 |  |  |  | 22 | %
2020 |  |  |  |  |  |  |  |  |  | $ | 4,778,389 |  |  | $ | 803,025 |  |  | $ | 3,476,104 |  |  | $ | 492,432 |  |  | $ | 531.10 |  |  | $ | 127.78 |  |  | $ | 191,960,000 |  |  |  | 37 | %
Compensation actually paid differs from table totals due to LTE awards with multi-year service and/or performance-based vesting conditions. The following table sets forth information regarding the identification of our Primary Executive Officer (“PEO”) and non-PEO NEOs for the corresponding fiscal years. In each of these years, our PEO held the title of CEO.
Fiscal Year |  | CEO(s) |  | Other NEOs
2020 |  | David A. Burwick |  | Frank H. Smalla, John C. Geist, Carolyn O’Boyle, Quincy B. Troupe
2021 |  | David A. Burwick |  | Frank H. Smalla, John C. Geist, Quincy B. Troupe, Lesya Lysyj
2022 |  | David A. Burwick |  | Frank H. Smalla, John C. Geist, Lesya Lysyj, Carolyn O’Boyle, Quincy B. Troupe
2023 |  | David A. Burwick |  | Diego Reynoso, Matthew D. Murphy, Philip A. Hodges, John C. Geist, Lesya Lysyj, Frank H. Smalla
2024 |  | David A. Burwick, Michael Spillane |  | Diego Reynoso, Lesya Lysyj, Carolyn O’Boyle, Michael R. Crowley
Named Executive Officers, Footnote [Text Block] | The following table sets forth information regarding the identification of our Primary Executive Officer (“PEO”) and non-PEO NEOs for the corresponding fiscal years. In each of these years, our PEO held the title of CEO.
Fiscal Year |  | CEO(s) |  | Other NEOs
2020 |  | David A. Burwick |  | Frank H. Smalla, John C. Geist, Carolyn O’Boyle, Quincy B. Troupe
2021 |  | David A. Burwick |  | Frank H. Smalla, John C. Geist, Quincy B. Troupe, Lesya Lysyj
2022 |  | David A. Burwick |  | Frank H. Smalla, John C. Geist, Lesya Lysyj, Carolyn O’Boyle, Quincy B. Troupe
2023 |  | David A. Burwick |  | Diego Reynoso, Matthew D. Murphy, Philip A. Hodges, John C. Geist, Lesya Lysyj, Frank H. Smalla
2024 |  | David A. Burwick, Michael Spillane |  | Diego Reynoso, Lesya Lysyj, Carolyn O’Boyle, Michael R. Crowley
Non-PEO NEO Average Total Compensation Amount | $ 1,906,263 | $ 3,011,291 | $ 1,247,885 | $ 1,044,866 | $ 3,476,104
Non-PEO NEO Average Compensation Actually Paid Amount | $ 852,270 | 610,905 | 828,547 | 876,342 | 492,432
Compensation Actually Paid vs. Total Shareholder Return | The following table sets forth information regarding the relationship between the Company’s total shareholder return (“TSR”) and its peer group’s TSR. For the purposes of this table, the Company’s peer group is represented by Standard & Poor’s 500 Beverage Index, which consists of producers of alcoholic and non-alcoholic beverages (“S&P 500 Beverages Index”) for the five years ended December 28, 2024 The table assumes that the value of the investment in Boston Beer stock and the index was $100 on January 1, 2019. The TSR is reflected as of the end of the Company’s respective fiscal years. Total Shareholder Return |  |  |  |
Compensation Actually Paid vs. Net Income | Net Income |  |  |  |
Total Shareholder Return Vs Peer Group | The following table sets forth information regarding the relationship between the Company’s total shareholder return (“TSR”) and its peer group’s TSR. For the purposes of this table, the Company’s peer group is represented by Standard & Poor’s 500 Beverage Index, which consists of producers of alcoholic and non-alcoholic beverages (“S&P 500 Beverages Index”) for the five years ended December 28, 2024 The table assumes that the value of the investment in Boston Beer stock and the index was $100 on January 1, 2019. The TSR is reflected as of the end of the Company’s respective fiscal years. Total Shareholder Return |  |  |  |
Tabular List, Table | ## Most Important Financial Measures The following table outlines the most important financial measures upon which the Company relies when analyzing and setting executive compensation levels.
Depletions Growth: year-over-year growth of sales by our wholesalers to retailers
Net Revenue Growth: compounded net revenue growth rates over a two-year period
EBIT: annual earnings before interest and taxes. EBIT is equivalent to Operating Income on the Income Statement in the Company’s Annual Report on Form 10-K for Fiscal Year 2024, excluding the $42.6 million non-cash impairment recognized primarily for the Dogfish Head brand and $26 million in contract settlement costs recognized in 2024
Focused Cost Savings: annual focused operating expense cost savings, previously referred to as “resource efficiency”
Total Shareholder Return Amount | $ 79.50 | 144.71 | 173.43 | 274.66 | 531.10
Peer Group Total Shareholder Return Amount | 129.12 | 161.54 | 159.39 | 146.32 | 127.78
Net Income (Loss) | $ 59,695,000 | $ 76,250,000 | $ 67,263,000 | $ 14,553,000 | $ 191,960,000
Company Selected Measure Amount | (0.02) | (0.06) | (0.05) | 0.22 | 0.37
PEO Name |  | David A. Burwick | David A. Burwick | David A. Burwick | David A. Burwick
Measure [Axis]: 1 |  |  |  |  |
Pay vs Performance Disclosure [Table] |  |  |  |  |
Compensation Actually Paid vs. Other Measure | Depletions Growth |  |  |  |
Measure Name | Depletions Growth |  |  |  |
Measure [Axis]: 2 |  |  |  |  |
Pay vs Performance Disclosure [Table] |  |  |  |  |
Compensation Actually Paid vs. Other Measure | Net Revenue Growth |  |  |  |
Measure Name | Net Revenue Growth |  |  |  |
Measure [Axis]: 3 |  |  |  |  |
Pay vs Performance Disclosure [Table] |  |  |  |  |
Compensation Actually Paid vs. Other Measure | EBIT |  |  |  |
Measure Name | EBIT |  |  |  |
Measure [Axis]: 4 |  |  |  |  |
Pay vs Performance Disclosure [Table] |  |  |  |  |
Compensation Actually Paid vs. Other Measure | Focused Cost Savings |  |  |  |
Measure Name | Focused Cost Savings |  |  |  |
Michael Spillane |  |  |  |  |
Pay vs Performance Disclosure [Table] |  |  |  |  |
PEO Total Compensation Amount | $ 8,291,323 |  |  |  |
PEO Total Compensation Amount | $ 3,291,232 |  |  |  |
PEO Name | Michael Spillane |  |  |  |
David A. Burwick |  |  |  |  |
Pay vs Performance Disclosure [Table] |  |  |  |  |
PEO Total Compensation Amount | $ 1,123,689 | $ 5,902,526 | $ 4,848,737 | $ 14,840,957 | $ 4,778,389
PEO Total Compensation Amount | $ 1,123,689 | $ 1,902,406 | $ 848,576 | $ 839,176 | $ 803,025
PEO Name | David A. Burwick |  |  |  |

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Data Type: | na
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