<SEC-DOCUMENT>0001950047-24-004530.txt : 20240607
<SEC-HEADER>0001950047-24-004530.hdr.sgml : 20240607
<ACCEPTANCE-DATETIME>20240607163558
ACCESSION NUMBER:		0001950047-24-004530
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20240607
DATE AS OF CHANGE:		20240607

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Vital Farms, Inc.
		CENTRAL INDEX KEY:			0001579733
		STANDARD INDUSTRIAL CLASSIFICATION:	FOOD & KINDRED PRODUCTS [2000]
		ORGANIZATION NAME:           	04 Manufacturing
		IRS NUMBER:				270496985
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-39411
		FILM NUMBER:		241030156

	BUSINESS ADDRESS:	
		STREET 1:		3601 SOUTH CONGRESS AVENUE
		STREET 2:		SUITE C100
		CITY:			AUSTIN
		STATE:			TX
		ZIP:			78704
		BUSINESS PHONE:		(877) 455-3063

	MAIL ADDRESS:	
		STREET 1:		3601 SOUTH CONGRESS AVENUE
		STREET 2:		SUITE C100
		CITY:			AUSTIN
		STATE:			TX
		ZIP:			78704

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			OHAYER MATTHEW
		CENTRAL INDEX KEY:			0001025680
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		C/O VITAL FARMS, INC.
		STREET 2:		3601 SOUTH CONGRESS AVENUE, SUITE C100
		CITY:			AUSTIN
		STATE:			TX
		ZIP:			78704
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001025680</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001579733</issuerCik>
            <issuerName>VITAL FARMS, INC.</issuerName>
            <secFileNumber>001-39411</secFileNumber>
            <issuerAddress>
                <ns2:street1>3601 South Congress Avenue</ns2:street1>
                <ns2:street2>Suite C100</ns2:street2>
                <ns2:city>Austin</ns2:city>
                <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                <ns2:zipCode>78704</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>877 455 3063</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>MATTHEW OHAYER</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>8142</noOfUnitsSold>
            <aggregateMarketValue>346552.02</aggregateMarketValue>
            <noOfUnitsOutstanding>42176860</noOfUnitsOutstanding>
            <approxSaleDate>06/07/2024</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>01/06/2015</acquiredDate>
            <natureOfAcquisitionTransaction>Founder Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>8142</amountOfSecuritiesAcquired>
            <paymentDate>01/06/2015</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MATTHEW OHAYER</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>06/06/2024</saleDate>
            <amountOfSecuritiesSold>31428</amountOfSecuritiesSold>
            <grossProceeds>1376298.12</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MATTHEW OHAYER</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>06/05/2024</saleDate>
            <amountOfSecuritiesSold>10430</amountOfSecuritiesSold>
            <grossProceeds>464234.09</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MATTHEW OHAYER</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/30/2024</saleDate>
            <amountOfSecuritiesSold>50000</amountOfSecuritiesSold>
            <grossProceeds>2086245.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MATTHEW OHAYER</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/20/2024</saleDate>
            <amountOfSecuritiesSold>19994</amountOfSecuritiesSold>
            <grossProceeds>780024.60</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MATTHEW OHAYER</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/20/2024</saleDate>
            <amountOfSecuritiesSold>4076</amountOfSecuritiesSold>
            <grossProceeds>157455.88</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MATTHEW OHAYER</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/09/2024</saleDate>
            <amountOfSecuritiesSold>4000</amountOfSecuritiesSold>
            <grossProceeds>132600.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MATTHEW OHAYER</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>04/19/2024</saleDate>
            <amountOfSecuritiesSold>20000</amountOfSecuritiesSold>
            <grossProceeds>502400.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MATTHEW OHAYER</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>04/05/2024</saleDate>
            <amountOfSecuritiesSold>4000</amountOfSecuritiesSold>
            <grossProceeds>101040.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MATTHEW OHAYER</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/19/2024</saleDate>
            <amountOfSecuritiesSold>16000</amountOfSecuritiesSold>
            <grossProceeds>367200.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MATTHEW OHAYER</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/15/2024</saleDate>
            <amountOfSecuritiesSold>100000</amountOfSecuritiesSold>
            <grossProceeds>2161800.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MATTHEW OHAYER</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/14/2024</saleDate>
            <amountOfSecuritiesSold>100000</amountOfSecuritiesSold>
            <grossProceeds>2137940.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MATTHEW O'HAYER</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/07/2024</saleDate>
            <amountOfSecuritiesSold>4000</amountOfSecuritiesSold>
            <grossProceeds>82571.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>06/07/2024</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Matthew O'Hayer</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
