<SEC-DOCUMENT>0001214659-20-003216.txt : 20200407
<SEC-HEADER>0001214659-20-003216.hdr.sgml : 20200407
<ACCEPTANCE-DATETIME>20200407095843
ACCESSION NUMBER:		0001214659-20-003216
CONFORMED SUBMISSION TYPE:	PX14A6G
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20200407
DATE AS OF CHANGE:		20200407
EFFECTIVENESS DATE:		20200407

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			GOODYEAR TIRE & RUBBER CO /OH/
		CENTRAL INDEX KEY:			0000042582
		STANDARD INDUSTRIAL CLASSIFICATION:	TIRES AND INNER TUBES [3011]
		IRS NUMBER:				340253240
		STATE OF INCORPORATION:			OH
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		PX14A6G
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-01927
		FILM NUMBER:		20778655

	BUSINESS ADDRESS:	
		STREET 1:		1144 E MARKET ST
		CITY:			AKRON
		STATE:			OH
		ZIP:			44316
		BUSINESS PHONE:		2167962121

	MAIL ADDRESS:	
		STREET 1:		1144 E MARKET ST
		CITY:			AKRON
		STATE:			OH
		ZIP:			44316

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Chevedden John
		CENTRAL INDEX KEY:			0001734335

	FILING VALUES:
		FORM TYPE:		PX14A6G

	MAIL ADDRESS:	
		STREET 1:		2215 NELSON AVE., NO. 205
		CITY:			REDONDO BEACH
		STATE:			CA
		ZIP:			90278
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<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Goodyear Tire &amp; Rubber Company</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Shareholder Alert</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Voluntary submission by John Chevedden, POB 2673 , Redondo Beach,
CA 90278.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Goodyear Tire &amp; Rubber Company shareholder since 2011.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Vote FOR Proposal 4<BR>
</B>During the 20 minute remote April 6, 2020 shareholder meeting Goodyear management cut off the microphone as Proposal 4 was
being presented.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Below is the text of Proposal 4 which was being read when Goodyear
management cut the microphone.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">The polls should be reopened so that shareholders can vote based
on the full text of the Proposal 4 presentation:</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Proposal 4 &ndash; Enable Shareholders to Vote on Bylaw and
Charter Amendments</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Sponsored by John Chevedden.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Shareholders request that the Board of Directors take the steps
necessary to adopt a bylaw so that any amendment to the bylaws or charter, that is approved by the board, shall be subject to a
non-binding shareholder vote as soon as practical.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">It is important that bylaw and charter amendments take into
consideration the impact that such amendments can have on limiting the rights of shareholders and on reducing the accountability
of directors and managers. A proxy advisor recently adopted a policy to vote against directors who unilaterally adopt bylaw provisions
or amendments to the articles of incorporation that materially diminish shareholder rights. Bylaw amendments without shareholder
approval can be a sneaky way for the Board of Directors to limit the rights of shareholders or allow management to escape shareholder
accountability.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">It is particularly important to increase the voice and rights
of shareholders in a year in which our stock has fallen from $20 to $5. Goodyear stock is now priced lower than it was in 1962.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Mr. Richard Kramer, our combined CEO/COB received our highest
negative votes in 2019. Plus our former Lead Director, Warren McCollough, received our second highest negative votes. This leads
to a question for our new Lead Director, Laurette Koellner, who claims to be focused on shareholder engagement in her introduction
to the 2020 annual meeting proxy:</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">What engagement was there with the shareholders who rejected
executive pay in 2018 and 2019? 9% of shares rejected executive pay in both 2018 and 2019 when a 5% rejection is the norm at many
companies. It is especially important that executive pay have the proper incentives.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Goodyear was vulnerable to an attack from an activist investor,
according to shareholder-activism intelligence firm Activist Insight in an August 2019 article.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Goodyear&rsquo;s stock plunged 43% year-to-date as Goodyear&rsquo;s
sales went into reverse.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Five-year total shareholder returns of minus-49% also fall far
below the S&amp;P 500 average of plus-63%.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Activist shareholders could demand a cost-cutting program or
even call for a strategic alternatives process with a view to selling the company.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">According to a published commentary this Sunday by John Floyd,
titled &ldquo;Goodyear faces dilemma with Gadsden plant&rdquo;<BR>
Goodyear has an inventory of 12 million tires when the normal inventory is 6 million tire.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Decline in market share and sales volume have been the defining
mark of Mr. Kramer&rsquo;s tenure as chief executive officer. In 2011, Goodyear&rsquo;s sales were $22 billion. There has been
a precipitous drop in sales virtually every year since then. Sales diminished to $14 billion in 2019, a decrease of $8 billion
from the time Mr. Kramer became CEO.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">As far Goodyear&rsquo;s profitability, Mr. Kramer&rsquo;s record
is nothing less than pitiful. Goodyear&rsquo;s profitability fell steadily during the past four years, culminating with a company
loss of $311 million in 2019.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Goodyear now seems to blaming all its long-standing problems
on COVID 19.<BR>
Please vote yes:</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Proposal 4 &ndash; Enable Shareholders to Vote on Bylaw and Charter Amendments</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Under these adverse circumstances Goodyear shareholders need
as many avenues as possible to have input in regard to the management of the company.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">Written materials are submitted pursuant to Rule 14a-6(g)(1)
promulgated under the Securities Exchange Act of 1934.*&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">*Submission is not required of this filer under the terms of
the Rule, but is made voluntarily in the interest of public disclosure and consideration of these important issues.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">This is not a solicitation of authority to vote your proxy.&nbsp;
Please DO NOT send me your proxy card; the shareholder is not able to vote your proxies, nor does this communication contemplate
such an event.&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">The shareholder asks all shareholders to vote for Proposal 4
by following the instructions provided in the management proxy distribution.</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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