v3.25.4
Business Segments
 12 Months Ended
Dec. 31, 2025
Segment Reporting [Abstract]  
Business Segments Business Segments
Segment information reflects our strategic business units (“SBUs”), which are organized to meet customer requirements and global competition. For the year ended December 31, 2025, we operated our business through operating segments representing our regional tire businesses: Americas; Europe, Middle East and Africa; and Asia Pacific. Segment information is reported on the basis used for reporting to our Chief Executive Officer. Each of the SBUs is involved in the
development, manufacture, distribution and sale of tires. Certain of the SBUs also provide related products and services, which include retreads and automotive and commercial truck maintenance and repair services.
Results of operations are measured based on net sales to unaffiliated customers and segment operating income. Each segment exports tires to other segments. The financial results of each segment exclude sales of tires exported to other segments, but include operating income derived from such transactions. Segment operating income is computed as follows: Net sales less CGS (excluding asset write-offs and accelerated depreciation charges) and SAG (including certain allocated corporate administrative expenses). Segment operating income also includes certain royalties and equity in earnings of most affiliates. Segment operating income does not include net rationalization charges, asset sales, goodwill and other asset impairment charges, and certain other items.
The chief operating decision maker ("CODM") is the Chief Executive Officer. The CODM uses segment operating income to allocate resources (including employees, property, and financial or capital resources) for each segment predominantly in the annual budget and forecasting process. The CODM considers budget-to-actual variances on a monthly basis for the profit measure when making decisions about allocating capital and personnel to the segments. The CODM also uses segment operating income or loss for evaluating product pricing and to assess the performance for each segment by comparing the results and return on assets of each segment with one another and in the compensation of certain employees.
The following tables present segment sales, significant segment expenses and operating income, and the reconciliation of segment operating income to Income (Loss) before Income Taxes:
2025
(In millions)AmericasEurope, Middle East and AfricaAsia PacificTotal
Net Sales$10,768 $5,550 $1,962 $18,280 
Less:
Cost of Goods Sold8,659 4,606 1,497 14,762 
Selling, Administrative and General Expense1,403 855 265 2,523 
Other income(1)
(29)(25)(8)(62)
Segment Operating Income
$735 $114 $208 $1,057 
Less:
Goodwill and Intangible Asset Impairments (Note 12)
674 
Rationalizations (Note 4)
194 
Interest expense (Note 5)
445 
Other expense (Note 6)
288 
Net (gains) loss on asset sales(816)
Asset write-offs and accelerated depreciation, net (Note 4)
160 
Corporate incentive compensation plans69 
Retained expenses of divested operations13 
Other(2)
163 
Income (Loss) before Income Taxes$(133)
(1) Primarily represents OTR transition license agreement royalty income, in addition to transition services income related to the sales of the OTR tire business and the Dunlop brand.
(2) Primarily represents unallocated corporate costs and the elimination of royalty and other income attributable to the strategic business units ("SBUs"). Other also includes $15 million of costs related to the Goodyear Forward plan, primarily related to third-party consulting fees.
2024
(In millions)AmericasEurope, Middle East and AfricaAsia PacificTotal
Net Sales$11,033 $5,425 $2,420 $18,878 
Less:
Cost of Goods Sold8,758 4,488 1,840 15,086 
Selling, Administrative and General Expense1,357 848 304 2,509 
Other income(1)
(15)(3)(1)(19)
Segment Operating Income
$933 $92 $277 $1,302 
Less:
Goodwill and Intangible Asset Impairments (Note 12)
125 
Rationalizations (Note 4)
86 
Interest expense (Note 5)
522 
Other expense (Note 6)
134 
Net (gains) loss on asset sales(93)
Asset write-offs and accelerated depreciation, net (Note 4)
146 
Corporate incentive compensation plans62 
Retained expenses of divested operations15 
Other(2)
175 
Income (Loss) before Income Taxes$130 
(1) Primarily represents royalty income attributable to the SBUs.
(2) Primarily represents unallocated corporate costs and the elimination of royalty income attributable to the SBUs. Other also includes $105 million of costs related to the Goodyear Forward plan, primarily related to third-party consulting fees.
2023
(In millions)AmericasEurope, Middle East and AfricaAsia PacificTotal
Net Sales$11,993 $5,606 $2,467 $20,066 
Less:
Cost of Goods Sold9,828 4,761 1,925 16,514 
Selling, Administrative and General Expense1,440 855 341 2,636 
Other income(1)
(24)(2)(1)(27)
Segment Operating Income
$749 $(8)$202 $943 
Less:
Goodwill and Intangible Asset Impairments (Note 12)
230 
Rationalizations (Note 4)
502 
Interest expense (Note 5)
532 
Other expense (Note 6)
231 
Net (gains) loss on asset sales(104)
Asset write-offs and accelerated depreciation, net (Note 4)
36 
Corporate incentive compensation plans70 
Retained expenses of divested operations18 
Other(2)
149 
Loss before Income Taxes$(721)
(1) Primarily represents royalty income attributable to the SBUs.
(2) Primarily represents unallocated corporate costs and the elimination of royalty income attributable to the SBUs.

The following table presents segment assets at December 31:
(In millions)20252024
Assets
Americas$10,275 $11,406 
Europe, Middle East and Africa4,878 4,514 
Asia Pacific2,166 2,610 
Total Segment Assets17,319 18,530 
Corporate(1)
889 2,391 
$18,208 $20,921 
(1) Corporate includes substantially all of our U.S. net deferred tax assets.
The following table presents geographic information. Net sales by country were determined based on the location of the selling subsidiary. Long-lived assets consist of property, plant and equipment. Management did not consider the net sales
of any individual country outside the United States to be significant to the consolidated financial statements. For long-lived assets, only the United States and China were considered to be significant.
(In millions)202520242023
Net Sales
United States$8,953 $9,083 $9,807 
International9,327 9,795 10,259 
$18,280 $18,878 $20,066 
Long-Lived Assets
United States$3,435 $3,688 
China645 676 
Other international3,763 3,718 
$7,843 $8,082 
At December 31, 2025, significant concentrations of cash and cash equivalents held by our international subsidiaries included the following amounts:
•$296 million or 37% in EMEA, primarily Luxembourg and Belgium ($193 million or 24% at December 31, 2024),
•$206 million or 26% in Asia Pacific, primarily China, India and Taiwan ($242 million or 30% at December 31, 2024), and
•$204 million or 26% in Americas, primarily Brazil, Chile and Mexico ($199 million or 25% at December 31, 2024).
Goodwill and intangible asset impairment, as described in Note to the Consolidated Financial Statements No. 12, Goodwill and Intangible Assets; rationalizations, as described in Note to the Consolidated Financial Statements No. 4, Costs Associated with Rationalization Programs; net (gains) losses on asset sales, as described in Note to the Consolidated Financial Statements No. 2, Divestitures; and asset write-offs, accelerated depreciation and accelerated lease costs were not charged (credited) to the SBUs for performance evaluation purposes but were attributable to the SBUs as follows:
(In millions)202520242023
Goodwill and Intangible Asset Impairment
Americas$674 $125 $— 
Europe, Middle East and Africa— — 230 
Total Segment Goodwill and Intangible Asset Impairment$674 $125 $230 
(In millions)202520242023
Rationalizations
Americas$94 $23 $19 
Europe, Middle East and Africa87 36 409 
Asia Pacific— 13 25 
Total Segment Rationalizations$181 $72 $453 
Corporate13 14 49 
$194 $86 $502 
(In millions)202520242023
Net Gains on Asset Sales
Americas$(16)$(13)$(104)
Europe, Middle East and Africa— (79)— 
Asia Pacific(55)(1)— 
Total Segment Gains on Asset Sales$(71)$(93)$(104)
Corporate(745)— — 
$(816)$(93)$(104)
(In millions)202520242023
Asset Write-Offs, Accelerated Depreciation, and Accelerated Lease Costs, net
Americas$71 $14 $19 
Europe, Middle East and Africa83 68 17 
Asia Pacific6 44 — 
Total Segment Asset Write-Offs, Accelerated Depreciation, and Accelerated Lease Costs, net$160 $126 $36 
Corporate— 20 — 
$160 $146 $36 
The following tables present segment capital expenditures and depreciation and amortization:
(In millions)202520242023
Capital Expenditures
Americas$579 $790 $638 
Europe, Middle East and Africa160 257 255 
Asia Pacific83 113 126 
Total Segment Capital Expenditures$822 $1,160 $1,019 
Corporate4 28 31 
$826 $1,188 $1,050 
(In millions)202520242023
Depreciation and Amortization
Americas$605 $579 $580 
Europe, Middle East and Africa284 277 239 
Asia Pacific119 153 141 
Total Segment Depreciation and Amortization$1,008 $1,009 $960 
Corporate37 40 41 
$1,045 $1,049 $1,001 
The following table presents segment equity in the net (income) loss of investees accounted for by the equity method:
(In millions)202520242023
Equity in (Income) Loss
Americas$32 $27 $15 
Europe, Middle East and Africa(1)(1)(1)
Asia Pacific(14)(8)(16)
Total Segment Equity in (Income) Loss$17 $18 $(2)