EXHIBIT 23.1
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We consent to the incorporation by reference in the Registration Statements listed below of Newell Rubbermaid Inc. of our reports dated February 29, 2012, with respect to the consolidated financial statements and schedule of Newell Rubbermaid Inc., and the effectiveness of internal control over financial reporting of Newell Rubbermaid Inc., included in this Annual Report (Form 10-K) for the year ended December 31, 2011.

Form Number | Registration | Description
S-8 | 33-25196 | Newell Long-Term Savings and Investment Plan
S-8 | 33-40641 | Newell Long-Term Savings and Investment Plan
S-8 | 33-67632 | Newell Co. 1993 Stock Option Plan
S-8 | 33-62047 | Newell Long-Term Savings and Investment Plan
S-8 | 333-38621 | Newell Long-Term Savings and Investment Plan
S-8 | 333-71747 | Amended and Restated 1989 Stock Incentive and Option Plan
S-8 | 333-105113 | Newell Rubbermaid Inc. 2003 Stock Plan
S-8 | 333-105177 | Newell Rubbermaid Inc. 2002 Deferred Compensation Plan
S-8 | 333-105178 | Newell Rubbermaid Inc. 401(k) Savings Plan
S-8 | 333-12514 | Newell Rubbermaid Inc. 401(k) Savings Plan
S-8 | 333-135153 | Newell Rubbermaid Inc. 2003 Stock Plan (as amended and restated effective February 8, 2006)
S-8 | 333-149133 | Newell Rubbermaid Inc. 2008 Deferred Compensation Plan
S-8 | 333-166946 | Newell Rubbermaid Inc. 2010 Stock Plan
S-3 | 333-149887 | Debt securities, preferred stock, common stock, warrants, stock purchase contracts and stock purchase units and in the related Prospectus
S-3 | 333-103773 | Debt securities, preferred stock, common stock, warrants, stock purchase contracts and stock purchase units totaling $1 billion and in the related Prospectus
S-3 | 333-174279 | Debt securities, preferred stock, common stock, warrants, stock purchase contracts and stock purchase units and in the related Prospectus

/s/ Ernst & Young LLP
Atlanta, Georgia
February 29, 2012