<SEC-DOCUMENT>0001246360-17-000637.txt : 20170214
<SEC-HEADER>0001246360-17-000637.hdr.sgml : 20170214
<ACCEPTANCE-DATETIME>20170214174218
ACCESSION NUMBER:		0001246360-17-000637
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20170210
FILED AS OF DATE:		20170214
DATE AS OF CHANGE:		20170214

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Under Armour, Inc.
		CENTRAL INDEX KEY:			0001336917
		STANDARD INDUSTRIAL CLASSIFICATION:	APPAREL & OTHER FINISHED PRODS OF FABRICS & SIMILAR MATERIAL [2300]
		IRS NUMBER:				521990078
		STATE OF INCORPORATION:			MD
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		1020 HULL STREET
		STREET 2:		3RD FLOOR
		CITY:			BALTIMORE
		STATE:			MD
		ZIP:			21230
		BUSINESS PHONE:		410-454-6758

	MAIL ADDRESS:	
		STREET 1:		1020 HULL STREET
		STREET 2:		3RD FLOOR
		CITY:			BALTIMORE
		STATE:			MD
		ZIP:			21230

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Plank Kevin A
		CENTRAL INDEX KEY:			0001344637

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-33202
		FILM NUMBER:		17611205

	MAIL ADDRESS:	
		STREET 1:		UNDER ARMOUR INC
		STREET 2:		1020 HULL STREET
		CITY:			BALTIMORE
		STATE:			MD
		ZIP:			21230
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>form.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2017-02-10</periodOfReport>

    <notSubjectToSection16>false</notSubjectToSection16>

    <issuer>
        <issuerCik>0001336917</issuerCik>
        <issuerName>Under Armour, Inc.</issuerName>
        <issuerTradingSymbol>UA</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001344637</rptOwnerCik>
            <rptOwnerName>Plank Kevin A</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1020 HULL STREET</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>BALTIMORE</rptOwnerCity>
            <rptOwnerState>MD</rptOwnerState>
            <rptOwnerZipCode>21230</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>true</isDirector>
            <isOfficer>true</isOfficer>
            <isTenPercentOwner>true</isTenPercentOwner>
            <isOther>false</isOther>
            <officerTitle>Chairman and CEO</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Employee Stock Option (Right to Buy) Performance</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>35.94</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2017-02-10</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>false</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>111404</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <value>2025-02-14</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Class C Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>111404</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>111404</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>Employee Stock Option (Right to Buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>19.04</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2017-02-10</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>false</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>244799</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F2"/>
            </exerciseDate>
            <expirationDate>
                <value>2027-02-10</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Class C Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>244799</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>244799</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">In 2015, the reporting person was granted performance based stock options tied to performance of the Company in 2015 and 2016. Based on the performance of the Company, the award will become exercisable in three equal annual installments beginning February 15, 2017.</footnote>
        <footnote id="F2">In 2017, the reporting person was granted a time based stock option award that will become exercisable in four equal installments beginning February 15, 2018.</footnote>
    </footnotes>

    <remarks>Does not include Class A Common Stock or Class B Common Stock held by the Reporting Person.</remarks>

    <ownerSignature>
        <signatureName>/s/ John P. Stanton, Attorney in Fact for Kevin A. Plank</signatureName>
        <signatureDate>2017-02-14</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
