<SEC-DOCUMENT>0001246360-17-002586.txt : 20170816
<SEC-HEADER>0001246360-17-002586.hdr.sgml : 20170816
<ACCEPTANCE-DATETIME>20170816163523
ACCESSION NUMBER:		0001246360-17-002586
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20170815
FILED AS OF DATE:		20170816
DATE AS OF CHANGE:		20170816

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Fipps Paul
		CENTRAL INDEX KEY:			0001667422

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-33202
		FILM NUMBER:		171036691

	MAIL ADDRESS:	
		STREET 1:		1020 HULL STREET
		CITY:			BALTIMORE
		STATE:			MD
		ZIP:			21230

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Under Armour, Inc.
		CENTRAL INDEX KEY:			0001336917
		STANDARD INDUSTRIAL CLASSIFICATION:	APPAREL & OTHER FINISHED PRODS OF FABRICS & SIMILAR MATERIAL [2300]
		IRS NUMBER:				521990078
		STATE OF INCORPORATION:			MD
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		1020 HULL STREET
		STREET 2:		3RD FLOOR
		CITY:			BALTIMORE
		STATE:			MD
		ZIP:			21230
		BUSINESS PHONE:		410-454-6758

	MAIL ADDRESS:	
		STREET 1:		1020 HULL STREET
		STREET 2:		3RD FLOOR
		CITY:			BALTIMORE
		STATE:			MD
		ZIP:			21230
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>form.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2017-08-15</periodOfReport>

    <notSubjectToSection16>false</notSubjectToSection16>

    <issuer>
        <issuerCik>0001336917</issuerCik>
        <issuerName>Under Armour, Inc.</issuerName>
        <issuerTradingSymbol>UA</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001667422</rptOwnerCik>
            <rptOwnerName>Fipps Paul</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1020 HULL STREET</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>BALTIMORE</rptOwnerCity>
            <rptOwnerState>MD</rptOwnerState>
            <rptOwnerZipCode>21230</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>false</isDirector>
            <isOfficer>true</isOfficer>
            <isTenPercentOwner>false</isTenPercentOwner>
            <isOther>false</isOther>
            <officerTitle>Chief Technology Officer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Class C Common Stock</value>
                <footnoteId id="F1"/>
            </securityTitle>
            <transactionDate>
                <value>2017-08-15</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>F</transactionCode>
                <equitySwapInvolved>false</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>3019</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>173101.6711</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Includes shares purchased through the Under Armour, Inc. Employee Stock Purchase Plan.</footnote>
    </footnotes>

    <remarks>Does not include Class A Common Stock held by the Reporting Person.</remarks>

    <ownerSignature>
        <signatureName>/s/ Mehri Shadman, Attorney-in-Fact for Paul Fipps</signatureName>
        <signatureDate>2017-08-16</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
