<SEC-DOCUMENT>0001246360-18-000920.txt : 20180301
<SEC-HEADER>0001246360-18-000920.hdr.sgml : 20180301
<ACCEPTANCE-DATETIME>20180301165621
ACCESSION NUMBER:		0001246360-18-000920
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20180221
FILED AS OF DATE:		20180301
DATE AS OF CHANGE:		20180301

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Eskridge Kevin
		CENTRAL INDEX KEY:			0001732049

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-33202
		FILM NUMBER:		18658408

	MAIL ADDRESS:	
		STREET 1:		1020 HULL STREET
		CITY:			BALTIMORE
		STATE:			MD
		ZIP:			21230

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Under Armour, Inc.
		CENTRAL INDEX KEY:			0001336917
		STANDARD INDUSTRIAL CLASSIFICATION:	APPAREL & OTHER FINISHED PRODS OF FABRICS & SIMILAR MATERIAL [2300]
		IRS NUMBER:				521990078
		STATE OF INCORPORATION:			MD
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		1020 HULL STREET
		STREET 2:		3RD FLOOR
		CITY:			BALTIMORE
		STATE:			MD
		ZIP:			21230
		BUSINESS PHONE:		410-454-6758

	MAIL ADDRESS:	
		STREET 1:		1020 HULL STREET
		STREET 2:		3RD FLOOR
		CITY:			BALTIMORE
		STATE:			MD
		ZIP:			21230
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>form.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0206</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2018-02-21</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001336917</issuerCik>
        <issuerName>Under Armour, Inc.</issuerName>
        <issuerTradingSymbol>UAA</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001732049</rptOwnerCik>
            <rptOwnerName>Eskridge Kevin</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1020 HULL STREET</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>BALTIMORE</rptOwnerCity>
            <rptOwnerState>MD</rptOwnerState>
            <rptOwnerZipCode>21230</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>false</isDirector>
            <isOfficer>true</isOfficer>
            <isTenPercentOwner>false</isTenPercentOwner>
            <isOther>false</isOther>
            <officerTitle>Chief Product Officer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Class A Common Stock</value>
                <footnoteId id="F1"/>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>21922.3084</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Includes shares purchased through the Under Armour, Inc. Employee Stock Purchase Plan.</footnote>
    </footnotes>

    <remarks>Exhibit List Exhibit 24 - Power of Attorney

Does not include Class C Common Stock held by the Reporting Person.</remarks>

    <ownerSignature>
        <signatureName>John P. Stanton, Attorney-in-Fact for Kevin Eskridge</signatureName>
        <signatureDate>2018-03-01</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-24
<SEQUENCE>2
<FILENAME>eskridge.txt
<TEXT>
							    EXHIBIT 24
				POWER OF ATTORNEY

	Know all by these presents, that the undersigned hereby constitutes
and appoints each of John P. Stanton and Mehri Shadman, or either of
them signing singly,and with full power of substitution, the undersigned's
true and lawful attorney in fact to:

(1)  prepare, execute in the undersigned's name and on the undersigned's
behalf, and submit to the U.S. Securities and Exchange Commission (the "SEC")
a Form ID, including amendments thereto, and any other documents necessary
or appropriate to obtain codes and passwords enabling the undersigned
to make electronic filings with the SEC of reports required by Section
16(a) of the Securities Exchange Act of 1934 or any rule or regulation
of the SEC;

(2)  execute for and on behalf of the undersigned, in the undersigned's
capacity as an officer and/or director of Under Armour, Inc. (the "Company"),
Forms 3, 4, and 5 in accordance with Section 16(a) of the Securities
Exchange Act of 1934 and the rules thereunder;

(3)  do and perform any and all acts for and on behalf of the undersigned
which may be necessary or desirable to complete and execute any such Form
3, 4, or 5, complete and execute any amendment or amendments thereto, and
timely file such form with the SEC and any stock exchange or
similar authority; and

(4)  take any other action of any type whatsoever in connection with
the foregoing which, in the opinion of such attorney in fact, may be
of benefit to, in the best interest of, or legally required by, the
undersigned, it being understood that the documents executed by such
attorney in fact on behalf of the undersigned pursuant to this Power
of Attorney shall be in such form and shall contain such terms and
conditions as such attorney in fact may approve in such
attorney in fact's discretion.

	The undersigned hereby grants to each such attorney in fact full
power and authority to do and perform any and every act and thing
whatsoever requisite, necessary, or proper to be done in the exercise
of any of the rights and powers herein granted, as fully to all intents
and purposes as the undersigned might or could do if personally
present, with full power of substitution or revocation, hereby ratifying
and confirming all that such attorney in fact, or such attorney in fact's
substitute or substitutes, shall lawfully do or cause to be done by virtue
of this power of attorney and the rights and powers herein granted.  The
undersigned acknowledges that the foregoing attorneys in fact, in serving
in such capacity at the request of the undersigned, are not assuming,
nor is the Company assuming, any of the undersigned's responsibilities
to comply with Section 16 of the Securities Exchange Act of 1934.

	This Power of Attorney shall remain in full force and effect
until the undersigned is no longer required to file Forms 3, 4, and 5
with respect to the undersigned's holdings of and transactions in
securities issued by the Company, unless earlier revoked by the
undersigned in a signed writing delivered to the foregoing attorneys in fact.

       IN WITNESS WHEREOF, the undersigned has caused this Power of
Attorney to be executed as of this 16th day February 2018.

			 /s/ Kevin Eskridge
			       Signature

                             Kevin Eskridge
			       Print Namen fact.

       IN WITNESS WHEREOF, the undersigned has caused this Power of
Attorney to be executed as of this 16th day February 2018.

			 /s/ Kevin Eskridge
			       Signature
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
