-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 VW4C8rFXKTt2t9z9NN92zsIPO6FHtZTup9znxl1cFQzrmXVCz+uSh6b4skTHun0D
 y2ZMnRlg7OCm+xYujC5myg==

<SEC-DOCUMENT>0001225208-10-027580.txt : 20101221
<SEC-HEADER>0001225208-10-027580.hdr.sgml : 20101221
<ACCEPTANCE-DATETIME>20101221145303
ACCESSION NUMBER:		0001225208-10-027580
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20101220
FILED AS OF DATE:		20101221
DATE AS OF CHANGE:		20101221

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Allin Mark
		CENTRAL INDEX KEY:			0001495763

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11507
		FILM NUMBER:		101265400

	MAIL ADDRESS:	
		STREET 1:		333 RIVER STREET
		CITY:			HOBOKEN
		STATE:			NJ
		ZIP:			07030

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WILEY JOHN & SONS, INC.
		CENTRAL INDEX KEY:			0000107140
		STANDARD INDUSTRIAL CLASSIFICATION:	BOOKS: PUBLISHING OR PUBLISHING AND PRINTING [2731]
		IRS NUMBER:				135593032
		STATE OF INCORPORATION:			NY
		FISCAL YEAR END:			0430

	BUSINESS ADDRESS:	
		STREET 1:		111 RIVER STREET
		CITY:			HOBOKEN
		STATE:			NJ
		ZIP:			07030
		BUSINESS PHONE:		2017486000

	MAIL ADDRESS:	
		STREET 1:		111 RIVER STREET
		CITY:			HOBOKEN
		STATE:			NJ
		ZIP:			07030

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	WILEY JOHN & SONS INC
		DATE OF NAME CHANGE:	19920703
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-12-20</periodOfReport>

    <issuer>
        <issuerCik>0000107140</issuerCik>
        <issuerName>WILEY JOHN &amp; SONS, INC.</issuerName>
        <issuerTradingSymbol>JWA/JWB</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001495763</rptOwnerCik>
            <rptOwnerName>Allin Mark</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>333 RIVER STREET</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>HOBOKEN</rptOwnerCity>
            <rptOwnerState>NJ</rptOwnerState>
            <rptOwnerZipCode>07030</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isOfficer>1</isOfficer>
            <officerTitle>SVP, Professional &amp; Trade</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Class A Common</value>
            </securityTitle>
            <transactionDate>
                <value>2010-12-20</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>1072.0000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>45.4719</value>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0.0000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">This transaction was executed in multiple trades from $45.35 to $45.58  The price reported above reflects the average sales price.  The reporting person undertakes to provide upon request to the SEC staff, the issuer or the security holder of the issuer, full information regarding the numbers of shares at which the transaction was affected.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Michael L. Preston</signatureName>
        <signatureDate>2010-12-20</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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