FOR IMMEDIATE RELEASE
BERKSHIRE BANK OFFERS NEW COMMUNITY INVESTMENT PROGRAM
Stimulus Program Focuses on Consumer, Housing and the Nonprofit Economy
PITTSFIELD, Mass., February 20, 2009 Berkshire Bank will launch its Community Investment Program
on March 16, 2009, expanding personal and business credit, supporting the growth of the housing
market and providing assistance to nonprofit organizations which are central to tourism and the
cultural vitality of the communities in our western Massachusetts, northeastern New York and
southern Vermont markets. Berkshire Bank is the banking subsidiary of Berkshire Hills Bancorp
(NASDAQ: BHLB).
Berkshires President and CEO Michael P. Daly stated, We have identified key areas of opportunity
where we can provide the greatest benefit to our markets and that will have a positive ripple
effect impacting the most consumers. We plan to provide $500 million in personal and business
lending in 2009. Our program will stimulate the housing market, and also focuses on key Federal
and State mortgage initiatives. The program will also support the unique needs of our nonprofit
organizations, which have been particularly hard hit by declining endowments, grants, and
contributions as a result of the economic downturn.
Massachusetts State Senator Benjamin B. Downing, was briefed on the program and provided this
endorsement, Berkshire is one of Massachusetts oldest and largest independent banks, and the
largest banking institution in Western Massachusetts. It is a strong element of our states
financial system and what they are doing at this point is spot-on with their responsibilities as a
leader in their communities.
Highlights of the program are listed below and additional details will be available at all
Berkshire Bank branches on March 16, 2009, and through its website at www.berkshirebank.com.
COMMUNITY INVESTMENT PROGRAM HIGHLIGHTS:
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$500 Million to Lend in 2009 |
Berkshire Bank plans to lend over $500 million to personal and business borrowers in 2009. This
includes $300 million in residential mortgages and home equity lines of credit, which will help
support the housing market, stabilize housing prices, and encourage sales of new and existing
homes. The Bank plans to originate over $200 million in business loans.
Customers and non-customers will be encouraged to come to Berkshire Bank for a free financial and
budgeting consultation. Through this process, many times, monthly payment obligations can be
reduced through debt consolidation. Another benefit will include a monthly budget process that
includes a systematic savings program resulting in more money in our consumers pockets as well as
the local economies. Qualifying applicants may also receive special financing terms, as well as up
to a $100 savings stimulus incentive.
Berkshire Bank will continue to work with its customers that experience financial challenges to
assess their options. The parameters of this program will complement the FDICs loan modification
program guidelines and are designed to keep families in their homes.
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Support for the Housing Market |
In collaboration with its designated local builder customers, Berkshire will offer preferred
mortgage terms and discounted closing costs to consumers who purchase a qualified home or building
lot. A database of these properties will be available in all Berkshire branch locations. This
program will provide attractive home buying opportunities, and as a result will support
construction jobs as these projects are completed.
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Nonprofit Support to Stimulate and Sustain our Local Economy |
Berkshire will provide innovative broad-reaching programs focusing on 501(c)(3) organizations that
play a critical role in our regional economies (also known as the creative economy) and which are
currently financially challenged due to a decline in State and Federal grants and private
donations. Eligible nonprofit customers will receive much needed short-term working capital
lines of credit to carry these organizations though this tough recovery period.
The Berkshire Bank Foundations have historically been leaders in philanthropy and community
involvement. Since their inception, the foundations have awarded nearly $12 million in donations
to nonprofit organizations and they will award more than $1 million in 2009. In addition to this
on-going support, a new Cultural Enrichment Fund of $100,000 will be available to increase arts and
cultural programming for elementary school students.
BACKGROUND
Berkshire Hills Bancorp is headquartered in Pittsfield, Massachusetts. It has approximately $2.7
billion in assets and is the parent of Berkshire Bank Americas Most Exciting BankSM.
Berkshire provides personal and business banking, insurance, wealth management, and investment
services through 48 banking and insurance offices in western Massachusetts, northeastern New York,
and southern Vermont. Berkshire Bank also offers the added benefit of providing its depositors
100% insurance protection, regardless of amount, based on a combination of FDIC insurance and the
Depositors Insurance Fund (DIF). For more information, visit www.berkshirebank.com or call
800-773-5601.
FORWARD LOOKING STATEMENTS
Statements in this news release regarding Berkshire Hills Bancorp and Berkshire Bank that are not
historical facts are forward-looking statements. These statements reflect managements views of
future events, and involve risks and uncertainties. For a discussion of factors that could cause
actual results to differ materially from expectations, see Forward Looking Statements in the
Companys 2007 Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, which are available
at the Securities and Exchange Commissions Internet website (www.sec.gov) and to which reference
is hereby made. Actual future results may differ significantly from results discussed in these
forward-looking statements, and undue reliance should not be placed on such statements. Except as
required by law, the Company assumes no obligation to update any forward-looking statements.
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Media Contact:
Fedelina Madrid, VP, Marketing
fmadrid@berkshirebank.com
413-236-3733