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Stock-based Compensation (Tables)
12 Months Ended
Dec. 31, 2021
Share-based Payment Arrangement [Abstract]  
Schedule of Stock Based Compensation Cost
We recorded stock-based compensation expense in the following categories in the accompanying consolidated statements of operations and balance sheets (in thousands):
Year Ended December 31,
202120202019
Cost of revenue
$1,733 $177 $205 
Sales and marketing
15,746 1,122 1,020 
Technology and development
38,796 2,703 1,314 
General and administrative
56,557 9,719 4,170 
Total stock-based compensation expense
112,832 13,721 6,709 
Amount capitalized to internal-use software
674 46 98 
Total stock-based compensation expense
$113,506 $13,767 $6,807 
Schedule of Stock Options Activity
Stock option activity for the year ended December 31, 2021 is as follows (in thousands, except weighted-average exercise price and remaining contract life):
Number of
Options
Weighted-
Average
Exercise
Price
Weighted-
Average
Remaining
Contractual
Life
(in Years)
Aggregate
Intrinsic
Value
Outstanding at December 31, 2020
15,235 $8.78 8.7$15,873 
Granted
971 28.00 
Exercised
(831)0.65 
Cancelled/forfeited
(101)4.24 
Outstanding at December 31, 2021
15,274 $10.47 8.0$97,094 
Vested and expected to vest at December 31, 2021
15,253 $10.48 8.0$96,889 
Exercisable at December 31, 2021
7,074 $8.79 7.6$51,533 
Schedule of Fair Value Assumptions and Techniques for Stock Options
The weighted-average assumptions that were used to calculate the grant-date fair value of our stock option grants using the Black-Scholes option pricing model were as follows:
Year Ended December 31,
202120202019
Expected life (years)
5.45.25.1
Risk-free interest rate
1.0 %1.1 %1.5 %
Expected volatility
46 %45 %44 %
Expected dividend yield
— — — 
Summary of Restricted Stock Unit Activity
Restricted Stock Units
A summary of RSU activity for the year ended December 31, 2021 is as follows (in thousands, except weighted-average grant-date fair value):
Number of Units
Weighted-
Average
Grant-
Date Fair
Value
(1)
Unvested at December 31, 2020
2,499 $9.53 
Granted
2,276 19.80 
Cancelled/forfeited
(315)12.25 
Vested
(883)18.60 
Unvested at December 31, 2021
3,577 $21.52 
(1) Includes weighted average grant date and modification date fair values.