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Pay vs Performance Disclosure - USD ($)
 12 Months Ended
Dec. 31, 2022
Dec. 31, 2021
Pay vs Performance Disclosure [Table]    
Pay vs Performance [Table Text Block]
Pay-Versus-Performance
O
ur Chief Executive Officer is the principal executive
o
fficer (“PEO”). The following table sets forth information concerning the compensation of our PEO and the other named executive officers for each of the fiscal years ended December 31, 2021 and 2022 and our financial performance for each such fiscal year:
 
  Year  
  
Summary
Compensation
Table Total for
PEO
         ($)(1)         
  
Compensation
Actually Paid
to PEO
         ($)(2)         
  
Average
Summary
Compensation
Table Total
For Non-PEO

Named
Executive
Officers
         ($)(1)         
  
Average
Compensation
Actually Paid
to Non-PEO

Named
Executive
Officers
         ($)(2)         
  
Value of Initial Fixed $100
      Investment Based On:      
  
Net Income
          ($)          
  
CEBITDA
          ($)(4)          
 
Total
Shareholder
Return
        ($)(3)        
  
Peer Group
Total
Shareholder
Return
        ($)(3)        
  2022   10,398,594   (10,419,083)   5,676,307   (2,068,778)   20.45   44.15   (48,733,016)   80,878,805
  2021   18,860,829
(5)
   34,286,052   30,474,909
(5)
   9,876,874   42.46   84.20   (108,663,739)   65,544,984
 
(1)
For the fiscal years ended December 31, 2021 and 2022, our PEO and remaining
non-PEO
named executive officers were as follows:
 
 Year            
  
 PEO                            
  
 Non-PEO
Named Executive Officers                                        
 2022                 Mr. Wernikoff    Messrs. Watson, Preece and Radhakrishna and Ms. Miller
 2021                Mr. Wernikoff    Messrs. Watson and Preece
 
(2)
The following table reflects the adjustments used to calculate compensation actually paid:
 
   
2022
    
2021
  
   
              PEO              
    
Average for Non-

PEO Named
   Executive Officers   
    
              PEO              
    
Average for Non-

PEO Named
   Executive Officers     
  
Total Reported in Summary Compensation
Table
  
 
$10,398,594
 
  
 
$5,676,307
 
  
 
$18,860,829
 
  
 
$30,474,909  
 
Minus: Reported SCT Value of Equity Awards
(a)
     $9,526,394       $5,054,445       $18,023,713       $29,804,343    
Plus: Equity Award Adjustments
(b)
     ($11,291,283)       ($2,690,639)       $33,448,936       $9,206,308    
Compensation Actually Paid
  
 
($10,419,083)
 
  
 
($2,068,778)
 
  
 
$34,286,052
 
  
 
$9,876,874  
 
 
 
 
(a)
The amounts included in this column are the amounts reported in the “Stock Awards” and “Option Awards” columns of the Summary Compensation Table for each applicable year. The total compensation reported in the Summary Compensation Table in 2021 for our PEO and
non-PEO
named executive officers includes the incremental fair value related to modifications of stock awards and option awards granted in prior years. See the section titled “Executive Compensation Tables—Summary Compensation Table—2021 Equity Award Modifications” above. For our named executive officers in 2021, the total modification value included in the reported value of equity awards in the Summary Compensation Table was as follows: Mr. Wernikoff ($11,355,440), Mr. Watson ($26,792,346) and Mr. Preece ($26,158,344).
 
 
(b)
The equity award adjustments for each applicable year were calculated in accordance with the methodology required by Item 402(v) of Regulation
S-K.
The amounts deducted or added in calculating the equity award adjustments are provided in the table below:
PEO
:
 
    
Year End Fair Value
of Awards Granted in
              the Year              
     
Year-Over-Year
Change in Fair Value
of Outstanding and
Unvested Equity
Awards Granted in
            Prior Years            
     
Year-Over-Year
Change in Fair Value
of Equity Awards
Granted in Prior
Years That Vested
      During the Year      
     
Total Equity Award
          Adjustments          
  
 2022
      $4,835,790         ($11,215,036)         ($4,912,037)         ($11,291,283)    
 2021
      $3,424,266           $13,852,215          $16,172,454         $33,448,936    
Non-PEO
:
 
    
Year End Fair Value
of Awards Granted in
              the Year              
     
Year-Over-Year

Change in Fair Value
of Outstanding and
Unvested Equity
Awards Granted in
            Prior Years            
     
Year-Over-Year

Change in Fair Value
of Equity Awards
Granted in Prior
Years That Vested
      During the Year      
     
Total Equity Award
          Adjustments          
  
 2022
      $2,685,214         ($4,153,945)         ($1,221,908)         ($2,690,639)    
 2021
      $1,709,494         $4,450,824         $3,045,990         $9,206,308    
 
(3)
Peer group total shareholder return reflects the Company’s peer group (Nasdaq CTA Internet Index) as reflected in our Annual Report on Form
10-K
for the year ended December 31, 2022 and filed with the SEC on March 1, 2023. Each year reflects what the cumulative value of $100 would be, including the reinvestment of dividends, if such amount were invested on June 30, 2021, the date of our IPO.
 
(4)
The Company’ most important financial performance measure is CEBITDA (Adjusted EBITDA + change in deferred revenue), a
non-GAAP
measure. Adjusted EBITDA is defined as set forth in the Company’s Annual Report on Form
10-K
for the year ended December 31, 2022, which was filed with the SEC
on 
March 1, 2023.
 
(5)
The total compensation reported in the Summary Compensation Table in 2021 for our PEO and
non-PEO
named executive officers includes the incremental fair value related to modifications of stock awards granted in prior years. See the section titled “Executive Compensation Tables—Summary Compensation Table
—2021 Equity Award Modifications
” above. For our named executive officers
in 
2021, the total modification value
included in
the
reported value of equity
awards
in the Summary Compensation Table
 
was as follows: Mr. Wernikoff ($11,355,440), Mr. Watson ($26,792,346) and Mr. Preece ($26,158,244).
 
Company Selected Measure Name CEBITDA  
Named Executive Officers, Footnote [Text Block] Messrs. Watson, Preece and Radhakrishna and Ms. Miller Messrs. Watson and Preece
Peer Group Issuers, Footnote [Text Block]
(3)
Peer group total shareholder return reflects the Company’s peer group (Nasdaq CTA Internet Index) as reflected in our Annual Report on Form
10-K
for the year ended December 31, 2022 and filed with the SEC on March 1, 2023. Each year reflects what the cumulative value of $100 would be, including the reinvestment of dividends, if such amount were invested on June 30, 2021, the date of our IPO.
 
PEO Total Compensation Amount $ 10,398,594 $ 18,860,829
PEO Actually Paid Compensation Amount $ (10,419,083) 34,286,052
Adjustment To PEO Compensation, Footnote [Text Block]
(2)
The following table reflects the adjustments used to calculate compensation actually paid:
 
   
2022
    
2021
  
   
              PEO              
    
Average for Non-

PEO Named
   Executive Officers   
    
              PEO              
    
Average for Non-

PEO Named
   Executive Officers     
  
Total Reported in Summary Compensation
Table
  
 
$10,398,594
 
  
 
$5,676,307
 
  
 
$18,860,829
 
  
 
$30,474,909  
 
Minus: Reported SCT Value of Equity Awards
(a)
     $9,526,394       $5,054,445       $18,023,713       $29,804,343    
Plus: Equity Award Adjustments
(b)
     ($11,291,283)       ($2,690,639)       $33,448,936       $9,206,308    
Compensation Actually Paid
  
 
($10,419,083)
 
  
 
($2,068,778)
 
  
 
$34,286,052
 
  
 
$9,876,874  
 
 
 
 
(a)
The amounts included in this column are the amounts reported in the “Stock Awards” and “Option Awards” columns of the Summary Compensation Table for each applicable year. The total compensation reported in the Summary Compensation Table in 2021 for our PEO and
non-PEO
named executive officers includes the incremental fair value related to modifications of stock awards and option awards granted in prior years. See the section titled “Executive Compensation Tables—Summary Compensation Table—2021 Equity Award Modifications” above. For our named executive officers in 2021, the total modification value included in the reported value of equity awards in the Summary Compensation Table was as follows: Mr. Wernikoff ($11,355,440), Mr. Watson ($26,792,346) and Mr. Preece ($26,158,344).
 
 
(b)
The equity award adjustments for each applicable year were calculated in accordance with the methodology required by Item 402(v) of Regulation
S-K.
The amounts deducted or added in calculating the equity award adjustments are provided in the table below:
PEO
:
 
    
Year End Fair Value
of Awards Granted in
              the Year              
     
Year-Over-Year
Change in Fair Value
of Outstanding and
Unvested Equity
Awards Granted in
            Prior Years            
     
Year-Over-Year
Change in Fair Value
of Equity Awards
Granted in Prior
Years That Vested
      During the Year      
     
Total Equity Award
          Adjustments          
  
 2022
      $4,835,790         ($11,215,036)         ($4,912,037)         ($11,291,283)    
 2021
      $3,424,266           $13,852,215          $16,172,454         $33,448,936    
  
Non-PEO NEO Average Total Compensation Amount $ 5,676,307 30,474,909
Non-PEO NEO Average Compensation Actually Paid Amount $ (2,068,778) 9,876,874
Adjustment to Non-PEO NEO Compensation Footnote [Text Block]
(2)
The following table reflects the adjustments used to calculate compensation actually paid:
 
   
2022
    
2021
  
   
              PEO              
    
Average for Non-

PEO Named
   Executive Officers   
    
              PEO              
    
Average for Non-

PEO Named
   Executive Officers     
  
Total Reported in Summary Compensation
Table
  
 
$10,398,594
 
  
 
$5,676,307
 
  
 
$18,860,829
 
  
 
$30,474,909  
 
Minus: Reported SCT Value of Equity Awards
(a)
     $9,526,394       $5,054,445       $18,023,713       $29,804,343    
Plus: Equity Award Adjustments
(b)
     ($11,291,283)       ($2,690,639)       $33,448,936       $9,206,308    
Compensation Actually Paid
  
 
($10,419,083)
 
  
 
($2,068,778)
 
  
 
$34,286,052
 
  
 
$9,876,874  
 
 
 
 
(a)
The amounts included in this column are the amounts reported in the “Stock Awards” and “Option Awards” columns of the Summary Compensation Table for each applicable year. The total compensation reported in the Summary Compensation Table in 2021 for our PEO and
non-PEO
named executive officers includes the incremental fair value related to modifications of stock awards and option awards granted in prior years. See the section titled “Executive Compensation Tables—Summary Compensation Table—2021 Equity Award Modifications” above. For our named executive officers in 2021, the total modification value included in the reported value of equity awards in the Summary Compensation Table was as follows: Mr. Wernikoff ($11,355,440), Mr. Watson ($26,792,346) and Mr. Preece ($26,158,344).
 
 
(b)
The equity award adjustments for each applicable year were calculated in accordance with the methodology required by Item 402(v) of Regulation
S-K.
The amounts deducted or added in calculating the equity award adjustments are provided in the table below:
Non-PEO
:
 
    
Year End Fair Value
of Awards Granted in
              the Year              
     
Year-Over-Year

Change in Fair Value
of Outstanding and
Unvested Equity
Awards Granted in
            Prior Years            
     
Year-Over-Year

Change in Fair Value
of Equity Awards
Granted in Prior
Years That Vested
      During the Year      
     
Total Equity Award
          Adjustments          
  
 2022
      $2,685,214         ($4,153,945)         ($1,221,908)         ($2,690,639)    
 2021
      $1,709,494         $4,450,824         $3,045,990         $9,206,308    
  
Compensation Actually Paid vs. Total Shareholder Return [Text Block]  
Compensation Actually Paid vs. Net Income [Text Block]  
Compensation Actually Paid vs. Company Selected Measure [Text Block]  
Total Shareholder Return Vs Peer Group [Text Block]  
Tabular List [Table Text Block]
            Most Important Performance Measures            
CEBITDA
Subscription Bookings
Net Bookings
 
  
Total Shareholder Return Amount $ 20.45 42.46
Peer Group Total Shareholder Return Amount 44.15 84.2
Net Income (Loss) $ (48,733,016) $ (108,663,739)
Company Selected Measure Amount 80,878,805 65,544,984
PEO Name Mr. Wernikoff Mr. Wernikoff
Measure [Axis]: 1    
Pay vs Performance Disclosure [Table]    
Measure Name CEBITDA  
Non-GAAP Measure Description [Text Block]
(4)
The Company’ most important financial performance measure is CEBITDA (Adjusted EBITDA + change in deferred revenue), a
non-GAAP
measure. Adjusted EBITDA is defined as set forth in the Company’s Annual Report on Form
10-K
for the year ended December 31, 2022, which was filed with the SEC
on 
March 1, 2023.
 
Measure [Axis]: 2    
Pay vs Performance Disclosure [Table]    
Measure Name Subscription Bookings  
Measure [Axis]: 3    
Pay vs Performance Disclosure [Table]    
Measure Name Net Bookings  
Mr. Wernikoff [Member]    
Pay vs Performance Disclosure [Table]    
Equity Awards (from Summary Compensation Table) $ (11,355,440)  
Mr. Watson [Member]    
Pay vs Performance Disclosure [Table]    
Equity Awards (from Summary Compensation Table) (26,792,346)  
Mr. Preece [Member]    
Pay vs Performance Disclosure [Table]    
Equity Awards (from Summary Compensation Table) (26,158,244)  
PEO [Member] | Reported SCT Value of Equity Awards [Member]    
Pay vs Performance Disclosure [Table]    
Adjustment to Compensation Amount 9,526,394 $ 18,023,713
PEO [Member] | Equity Award Adjustments [Member]    
Pay vs Performance Disclosure [Table]    
Adjustment to Compensation Amount (11,291,283) 33,448,936
PEO [Member] | Year End Fair Value of Awards Granted in the Year [Member]    
Pay vs Performance Disclosure [Table]    
Adjustment to Compensation Amount 4,835,790 3,424,266
PEO [Member] | YearOverYear Change in Fair Value of Outstanding and Unvested Equity Awards [Member]    
Pay vs Performance Disclosure [Table]    
Adjustment to Compensation Amount (11,215,036) 13,852,215
PEO [Member] | YearOverYear Change in Fair Value of Equity Awards Granted in Prior Years That Vested During the Year [Member]    
Pay vs Performance Disclosure [Table]    
Adjustment to Compensation Amount (4,912,037) 16,172,454
PEO [Member] | Total Equity Award Adjustments [Member]    
Pay vs Performance Disclosure [Table]    
Adjustment to Compensation Amount (11,291,283) 33,448,936
Non-PEO NEO [Member] | Reported SCT Value of Equity Awards [Member]    
Pay vs Performance Disclosure [Table]    
Adjustment to Compensation Amount 5,054,445 29,804,343
Non-PEO NEO [Member] | Equity Award Adjustments [Member]    
Pay vs Performance Disclosure [Table]    
Adjustment to Compensation Amount (2,690,639) 9,206,308
Non-PEO NEO [Member] | Year End Fair Value of Awards Granted in the Year [Member]    
Pay vs Performance Disclosure [Table]    
Adjustment to Compensation Amount 2,685,214 1,709,494
Non-PEO NEO [Member] | YearOverYear Change in Fair Value of Outstanding and Unvested Equity Awards [Member]    
Pay vs Performance Disclosure [Table]    
Adjustment to Compensation Amount (4,153,945) 4,450,824
Non-PEO NEO [Member] | YearOverYear Change in Fair Value of Equity Awards Granted in Prior Years That Vested During the Year [Member]    
Pay vs Performance Disclosure [Table]    
Adjustment to Compensation Amount (1,221,908) 3,045,990
Non-PEO NEO [Member] | Total Equity Award Adjustments [Member]    
Pay vs Performance Disclosure [Table]    
Adjustment to Compensation Amount $ (2,690,639) $ 9,206,308