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ASC 606 Adoption Impact and Revenue from Contracts with Customers - ASC 606 Impact on Condensed Consolidated Statement of Operations (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]
Revenue	$ 61,120	$ 47,727	$ 120,025	$ 94,741
Cost of revenue	24,814	20,273	49,516	40,244
Gross profit	36,306	27,454	70,509	54,497
Sales and marketing	17,912	16,932	35,390	32,710
Income (loss) from operations	194	(3,159)	44	(7,601)
Net loss	$ (2,042)	$ (4,007)	$ (2,649)	$ (9,262)
Basic and diluted net loss per share (in USD per share)	$ (0.04)	$ (0.07)	$ (0.05)	$ (0.17)
Balances without adoption of ASC 606
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]
Revenue	$ 60,772		$ 118,924
Cost of revenue	24,668		49,125
Gross profit	36,104		69,799
Sales and marketing	19,588		38,728
Income (loss) from operations	(1,684)		(4,004)
Net loss	$ (3,920)		$ (6,697)
Basic and diluted net loss per share (in USD per share)	$ (0.07)		$ (0.12)
Effect of Change Higher (Lower) | ASU 2014-09
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]
Revenue	$ 348		$ 1,101
Cost of revenue	146		391
Gross profit	202		710
Sales and marketing	(1,676)		(3,338)
Income (loss) from operations	1,878		4,048
Net loss	$ 1,878		$ 4,048
Basic and diluted net loss per share (in USD per share)	$ 0.03		$ 0.07

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