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Goodwill and Acquired Intangible Assets - Additional Information (Details) - USD ($)
$ in Millions
3 Months Ended 12 Months Ended
Dec. 31, 2015
Jun. 30, 2015
Dec. 31, 2015
Dec. 31, 2014
Dec. 31, 2013
Finite-Lived Intangible Assets [Line Items]          
Goodwill and Intangible Asset Impairment     $ 478 $ 0 $ 0
Goodwill $ 380   380 948  
Intangible transfered     190    
Transfers, net     85    
Transfers to Held for Sale     113    
Impairment of Intangible Assets (Excluding Goodwill)     41    
Americas Marketing Application          
Finite-Lived Intangible Assets [Line Items]          
Goodwill and Intangible Asset Impairment   $ 241      
Marketing Applications          
Finite-Lived Intangible Assets [Line Items]          
Goodwill and Intangible Asset Impairment 138        
Goodwill 29   29 $ 597  
Transfers to Held for Sale 97   113    
International Marketing Application          
Finite-Lived Intangible Assets [Line Items]          
Goodwill and Intangible Asset Impairment $ 140 $ 99      
Series of Individually Immaterial Business Acquisitions          
Finite-Lived Intangible Assets [Line Items]          
Assets acquired     $ 10