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Segment Information (Details 1) (USD $)
In Thousands, unless otherwise specified
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Summary of total revenue by product      
Total revenue $ 762,966 $ 637,063 $ 484,635
Click-based advertising [Member]
     
Summary of total revenue by product      
Total revenue 587,781 499,993 383,543
Display-based advertising [Member]
     
Summary of total revenue by product      
Total revenue 94,147 85,736 71,848
Subscription, transaction and other [Member]
     
Summary of total revenue by product      
Total revenue $ 81,038 $ 51,334 $ 29,244