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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 3) (USD $) | 12 Months Ended
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Dec. 31, 2012 | Dec. 31, 2011 | Dec. 31, 2010
Promotional Allowances |  |  |
Estimated departmental costs of providing promotional allowances | $ 40,688,498 | $ 29,133,016 | $ 28,438,255
Advertising Costs |  |  |
Advertising expense | 4,675,771 | 4,083,700 | 3,883,958
Food and beverage |  |  |
Promotional Allowances |  |  |
Estimated departmental costs of providing promotional allowances | 20,464,456 | 16,244,303 | 15,878,288
Hotel |  |  |
Promotional Allowances |  |  |
Estimated departmental costs of providing promotional allowances | 2,850,105 | 2,328,566 | 2,276,414
Other |  |  |
Promotional Allowances |  |  |
Estimated departmental costs of providing promotional allowances | $ 1,856,992 | $ 1,696,485 | $ 1,505,020

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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher AICPA -Name Statement of Position (SOP) -Number 93-7 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
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- Definition This element represents the estimated retail value of accommodations, food and beverage, and other services furnished to guests without charge. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 924 -SubTopic 605 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6472957&loc=d3e51325-107943 + Details
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