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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 6) (USD $) | 12 Months Ended
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Dec. 31, 2013 | Dec. 31, 2012 | Dec. 31, 2011
Promotional Allowances |  |  |
Estimated departmental costs of providing promotional allowances | $ 43,168,088 | $ 40,688,498 | $ 29,133,016
Advertising Costs |  |  |
Advertising expense | 5,200,634 | 4,675,771 | 4,083,700
Food and beverage |  |  |
Promotional Allowances |  |  |
Estimated departmental costs of providing promotional allowances | 21,712,938 | 20,464,456 | 16,244,303
Hotel |  |  |
Promotional Allowances |  |  |
Estimated departmental costs of providing promotional allowances | 2,622,010 | 2,850,105 | 2,328,566
Other |  |  |
Promotional Allowances |  |  |
Estimated departmental costs of providing promotional allowances | 1,777,333 | 1,856,992 | 1,696,485
Promotional allowances |  |  |
Promotional Allowances |  |  |
Estimated departmental costs of providing promotional allowances | $ 26,112,281 | $ 25,171,553 | $ 20,269,354

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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 + Details
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- Definition This element represents the estimated retail value of accommodations, food and beverage, and other services furnished to guests without charge. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 924 -SubTopic 605 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6472957&loc=d3e51325-107943 + Details
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