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SHARE BASED COMPENSATION (Narrative) (Details) (USD $) | 12 Months Ended |  | 0 Months Ended | 12 Months Ended | 0 Months Ended
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Dec. 31, 2013 | Dec. 31, 2012 | Dec. 31, 2011 | Dec. 31, 2013 Employee Stock Option [Member] | Dec. 31, 2012 Employee Stock Option [Member] | Dec. 31, 2011 Employee Stock Option [Member] | Dec. 31, 2009 Employee Stock Option [Member] | Apr. 03, 2013 Employee Stock Option [Member] Vesting in Year One [Member] | Apr. 03, 2013 Employee Stock Option [Member] Vesting in Year Two [Member] | Apr. 03, 2013 Employee Stock Option [Member] Vesting in Year Three [Member] | Dec. 31, 2012 Employee Stock Option [Member] Options Granted January 9, 2012 [Member] | Apr. 03, 2013 Employee Stock Option [Member] Relevant Employees and Executive Officers [Member] | Jan. 09, 2012 Employee Stock Option [Member] Relevant Employees and Executive Officers [Member] items | Jan. 09, 2012 Employee Stock Option [Member] Relevant Employees and Executive Officers [Member] Vesting in Year One [Member] | Jan. 09, 2012 Employee Stock Option [Member] Relevant Employees and Executive Officers [Member] Vesting in Year Two [Member] | Apr. 03, 2013 Employee Stock Option [Member] Relevant Employees and Executive Officers [Member] Options Granted October 31, 2009 [Member] | Jan. 09, 2012 Employee Stock Option [Member] Relevant Employees and Executive Officers [Member] Options Granted October 31, 2009 [Member] | Apr. 03, 2013 Employee Stock Option [Member] Relevant Employees and Executive Officers [Member] Options Granted October 6, 2010 [Member] | Jan. 09, 2012 Employee Stock Option [Member] Relevant Employees and Executive Officers [Member] Options Granted October 6, 2010 [Member] | Apr. 03, 2013 Employee Stock Option [Member] Relevant Employees and Executive Officers [Member] Options Granted December 3, 2010 [Member] | Jan. 09, 2012 Employee Stock Option [Member] Relevant Employees and Executive Officers [Member] Options Granted December 3, 2010 [Member] | Apr. 03, 2013 Employee Stock Option [Member] Relevant Employees and Executive Officers [Member] Options Granted January 9, 2012 [Member] | Jan. 09, 2012 Employee Stock Option [Member] Independent Directors [Member] | Jan. 09, 2012 Employee Stock Option [Member] Independent Directors [Member] Vesting in Year One [Member] | Jan. 09, 2012 Employee Stock Option [Member] Independent Directors [Member] Vesting in Year Two [Member] | Jan. 09, 2012 Employee Stock Option [Member] Independent Directors [Member] Vesting in Year Three [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Ordinary shares authorized |  |  |  |  |  |  | 15,000,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Share options granted |  |  |  | 6,371,250 | 7,179,500 |  | 5,350,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Granted |  |  |  | 140,000 | 1,190,000 | 0 |  |  |  |  |  |  | 890,000 |  |  |  |  |  |  |  |  |  | 300,000 |  |  |
Vesting percentage |  |  |  |  |  |  |  | 30.00% | 30.00% | 40.00% |  |  |  | 25.00% | 75.00% |  |  |  |  |  |  |  |  | 30.00% | 30.00% | 40.00%
Vesting installments during vesting period |  |  |  |  |  |  |  |  |  |  |  |  | 36 |  |  |  |  |  |  |  |  |  |  |  |  |
Exercise price |  |  |  |  |  |  |  |  |  |  |  | $ 0.25 | $ 0.42 |  |  |  |  |  |  |  |  |  | $ 0.42 |  |  |
Volatility rate |  |  |  |  |  |  |  |  |  |  | 58.70% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Number of options modified |  |  |  |  |  |  |  |  |  |  |  | 6,796,975 | 6,520,000 |  |  |  |  |  |  |  |  |  |  |  |  |
Weighted average fair value of stock options granted |  |  |  | $ 0.11 | $ 0.23 | $ 0 |  |  |  |  |  |  |  |  |  | $ 0.11 | $ 0.22 | $ 0.12 | $ 0.23 | $ 0.11 | $ 0.23 | $ 0.13 |  |  |  |
Incremental cost associated with the modification |  |  |  |  |  |  |  |  |  |  |  | $ 191,000 | $ 638,700 |  |  |  |  |  |  |  |  |  |  |  |  |
Share-based compensation | 1,881,401 | 2,249,834 | 2,206,025 | 1,881,401 | 2,249,834 | 2,206,025 |  |  |  |  |  | 153,085 | 284,123 |  |  |  |  |  |  |  |  |  |  |  |  |
Unrecognized compensation cost related to non-vested stock options |  |  |  | $ 524,535 |  |  |  |  |  |  |  | $ 37,915 | $ 354,577 |  |  |  |  |  |  |  |  |  |  |  |  |
Unrecognized compensation cost, recognition period |  |  |  | 1 year 4 months 24 days |  |  |  |  |  |  |  | 1 year 2 months 16 days | 2 years 1 month 13 days |  |  |  |  |  |  |  |  |  |  |  |  |

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- Definition Represents the expense recognized during the period arising from equity-based compensation arrangements (for example, shares of stock, unit, stock options or other equity instruments) with employees, directors and certain consultants qualifying for treatment as employees. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 1 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5047-113901 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SAB TOPIC 14.F) -URI http://asc.fasb.org/extlink&oid=27013229&loc=d3e301413-122809 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (h)(1)(i) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Staff Accounting Bulletin (SAB) -Number Topic 14 -Section F + Details
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- Definition Weighted average period over which unrecognized compensation is expected to be recognized for equity-based compensation plans, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (i) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition Percentage of vesting of share-based compensation awards. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition The estimated measure of the percentage by which a share price is expected to fluctuate during a period. Volatility also may be defined as a probability-weighted measure of the dispersion of returns about the mean. The volatility of a share price is the standard deviation of the continuously compounded rates of return on the share over a specified period. That is the same as the standard deviation of the differences in the natural logarithms of the stock prices plus dividends, if any, over the period. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (f)(2)(ii) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition The maximum number of shares (or other type of equity) originally approved (usually by shareholders and board of directors), net of any subsequent amendments and adjustments, for awards under the equity-based compensation plan. As stock or unit options and equity instruments other than options are awarded to participants, the shares or units remain authorized and become reserved for issuance under outstanding awards (not necessarily vested). + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (a)(3) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition The weighted average grant-date fair value of options granted during the reporting period as calculated by applying the disclosed option pricing methodology. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (d)(1) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition Number of options outstanding, including both vested and non-vested options. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(1)(i)-(ii) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition An excess of the fair value of the modified award over the fair value of the award immediately before the modification. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (h)(2)(iii) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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