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SHARE BASED COMPENSATION (Narrative) (Details) (USD $)
 12 Months Ended 0 Months Ended 12 Months Ended 0 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2013
Employee Stock Option [Member]
Dec. 31, 2012
Employee Stock Option [Member]
Dec. 31, 2011
Employee Stock Option [Member]
Dec. 31, 2009
Employee Stock Option [Member]
Apr. 03, 2013
Employee Stock Option [Member]
Vesting in Year One [Member]
Apr. 03, 2013
Employee Stock Option [Member]
Vesting in Year Two [Member]
Apr. 03, 2013
Employee Stock Option [Member]
Vesting in Year Three [Member]
Dec. 31, 2012
Employee Stock Option [Member]
Options Granted January 9, 2012 [Member]
Apr. 03, 2013
Employee Stock Option [Member]
Relevant Employees and Executive Officers [Member]
Jan. 09, 2012
Employee Stock Option [Member]
Relevant Employees and Executive Officers [Member]
items
Jan. 09, 2012
Employee Stock Option [Member]
Relevant Employees and Executive Officers [Member]
Vesting in Year One [Member]
Jan. 09, 2012
Employee Stock Option [Member]
Relevant Employees and Executive Officers [Member]
Vesting in Year Two [Member]
Apr. 03, 2013
Employee Stock Option [Member]
Relevant Employees and Executive Officers [Member]
Options Granted October 31, 2009 [Member]
Jan. 09, 2012
Employee Stock Option [Member]
Relevant Employees and Executive Officers [Member]
Options Granted October 31, 2009 [Member]
Apr. 03, 2013
Employee Stock Option [Member]
Relevant Employees and Executive Officers [Member]
Options Granted October 6, 2010 [Member]
Jan. 09, 2012
Employee Stock Option [Member]
Relevant Employees and Executive Officers [Member]
Options Granted October 6, 2010 [Member]
Apr. 03, 2013
Employee Stock Option [Member]
Relevant Employees and Executive Officers [Member]
Options Granted December 3, 2010 [Member]
Jan. 09, 2012
Employee Stock Option [Member]
Relevant Employees and Executive Officers [Member]
Options Granted December 3, 2010 [Member]
Apr. 03, 2013
Employee Stock Option [Member]
Relevant Employees and Executive Officers [Member]
Options Granted January 9, 2012 [Member]
Jan. 09, 2012
Employee Stock Option [Member]
Independent Directors [Member]
Jan. 09, 2012
Employee Stock Option [Member]
Independent Directors [Member]
Vesting in Year One [Member]
Jan. 09, 2012
Employee Stock Option [Member]
Independent Directors [Member]
Vesting in Year Two [Member]
Jan. 09, 2012
Employee Stock Option [Member]
Independent Directors [Member]
Vesting in Year Three [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                                                    
Ordinary shares authorized             15,000,000                                      
Share options granted       6,371,250 7,179,500   5,350,000                                      
Granted       140,000 1,190,000 0             890,000                   300,000      
Vesting percentage               30.00% 30.00% 40.00%       25.00% 75.00%                 30.00% 30.00% 40.00%
Vesting installments during vesting period                         36                          
Exercise price                       $ 0.25 $ 0.42                   $ 0.42      
Volatility rate                     58.70%                              
Number of options modified                       6,796,975 6,520,000                          
Weighted average fair value of stock options granted       $ 0.11 $ 0.23 $ 0                   $ 0.11 $ 0.22 $ 0.12 $ 0.23 $ 0.11 $ 0.23 $ 0.13        
Incremental cost associated with the modification                       $ 191,000 $ 638,700                          
Share-based compensation 1,881,401 2,249,834 2,206,025 1,881,401 2,249,834 2,206,025           153,085 284,123                          
Unrecognized compensation cost related to non-vested stock options       $ 524,535               $ 37,915 $ 354,577                          
Unrecognized compensation cost, recognition period       1 year 4 months 24 days               1 year 2 months 16 days 2 years 1 month 13 days