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Note 10
 3 Months Ended
Dec. 24, 2011
Segment Reporting Disclosure [Text Block]
Note 10
We principally sell our products to the food service and retail supermarket industries.  Sales and results of our frozen beverages business are monitored separately from the balance of our food service business because of different distribution and capital requirements.  We maintain separate and discrete financial information for the three operating segments mentioned above which is available to our Chief Operating Decision Makers.
 
We have applied no aggregation criteria to any of these operating segments in order to determine reportable segments.  Our three reportable segments are Food Service, Retail Supermarkets and Frozen Beverages. All inter-segment net sales and expenses have been eliminated in computing net sales and operating income (loss). These segments are described below.
 
Food Service
 
The primary products sold by the food service group are soft pretzels, frozen juice treats and desserts, churros, dough enrobed handheld products and baked goods.  Our customers in the food service industry include snack bars and food stands in chain, department and discount stores; malls and shopping centers; fast food outlets; stadiums and sports arenas; leisure and theme parks; convenience stores; movie theatres; warehouse club stores; schools, colleges and other institutions.  Within the food service industry, our products are purchased by the consumer primarily for consumption at the point-of-sale.
 
Retail Supermarkets
 
The primary products sold by the retail supermarket segment are soft pretzel products – including SUPERPRETZEL, frozen juice treats and desserts including LUIGI’S Real Italian Ice, MINUTE MAID Juice Bars and Soft Frozen Lemonade, WHOLE FRUIT frozen fruit bars, WHOLE FRUIT Sorbet, ICEE Squeeze-Up Tubes, dough enrobed handheld products and TIO PEPE’S Churros.  Within the retail supermarket channel, our frozen and prepackaged products are purchased by the consumer for consumption at home.

 
Frozen Beverages
 
We sell frozen beverages and related products to the food service industry, primarily under the names ICEE, SLUSH PUPPIE, PARROT ICE and ARCTIC BLAST in the United States, Mexico and Canada.  We also provide repair and maintenance service to customers for customers’ owned equipment.
 
The Chief Operating Decision Maker for Food Service and Retail Supermarkets and the Chief Operating Decision Maker for Frozen Beverages monthly review detailed operating income statements and sales reports in order to assess performance and allocate resources to each individual segment.  In addition, the Chief Operating Decision Makers review and evaluate depreciation, capital spending and assets of each segment on a quarterly basis to monitor cash flow and asset needs of each segment. Information regarding the operations in these three reportable segments is as follows:

   
Three months ended
 
   
December 24,
   
December 25,
 
   
2011
   
2010
 
   
(in thousands)
 
Sales to External Customers:
           
Food Service
           
Soft pretzels
  $ 25,617     $ 24,384  
Frozen juices and ices
    7,852       7,642  
Churros
    10,386       10,089  
Handhelds
    6,414       -  
Bakery
    60,820       58,212  
Other
    1,980       4,958  
    $ 113,069     $ 105,285  
                 
Retail Supermarket
               
Soft pretzels
  $ 8,134     $ 7,835  
Frozen juices and ices
    7,080       6,501  
Handhelds
    5,881       -  
Coupon redemption
    (757 )     (697 )
Other
    496       483  
    $ 20,834     $ 14,122  
                 
Frozen Beverages
               
Beverages
  $ 23,981     $ 23,687  
Repair and maintenance service
    11,543       9,813  
Machines sales
    2,913       2,347  
Other
    346       378  
    $ 38,783     $ 36,225  
                 
Consolidated Sales
  $ 172,686     $ 155,632  
                 
Depreciation and Amortization:
               
Food Service
  $ 4,200     $ 4,327  
Retail Supermarket
    5       -  
Frozen Beverages
    3,365       3,330  
    $ 7,570     $ 7,657  
                 
Operating Income (loss):
               
Food Service
  $ 7,254     $ 11,143  
Retail Supermarket
    1,824       2,051  
Frozen Beverages
    (615 )     (2,221 )
    $ 8,463     $ 10,973  
                 
Capital Expenditures:
               
Food Service
  $ 6,313     $ 2,639  
Retail Supermarket
    -       -  
Frozen Beverages
    2,556       2,490  
    $ 8,869     $ 5,129  
                 
Assets:
               
Food Service
  $ 406,275     $ 342,479  
Retail Supermarket
    4,087       2,731  
Frozen Beverages
    134,933       133,518  
    $ 545,295     $ 478,728