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GOODWILL AND INTANGIBLE ASSETS: | 3 Months Ended
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Jun. 30, 2018
Goodwill and Intangible Assets Disclosure [Abstract] |
GOODWILL AND INTANGIBLE ASSETS: | GOODWILL AND INTANGIBLE ASSETS: Goodwill by operating segment for the three months ended June 30, 2018 (dollars in thousands) was as follows:
|  | LiveRamp |  | Acxiom Marketing Solutions |  | Total
Balance at March 31, 2018 |  | $ | 203,639 |  |  | $ | 392,356 |  |  | $ | 595,995 |
Reallocation of segments |  | 1,377 |  |  | (1,377 | ) |  | — |
Change in foreign currency translation adjustment |  | (62 | ) |  | (138 | ) |  | (200 | )
Balance at June 30, 2018 |  | $ | 204,954 |  |  | $ | 390,841 |  |  | $ | 595,795 |
Goodwill by component included in each segment as of June 30, 2018 was:
|  | LiveRamp |  | Acxiom Marketing Solutions |  | Total
U.S. |  | $ | 201,449 |  |  | $ | 382,981 |  |  | $ | 584,430 |
APAC |  | 3,505 |  |  | 7,860 |  |  | 11,365 |
Balance at June 30, 2018 |  | $ | 204,954 |  |  | $ | 390,841 |  |  | $ | 595,795 |
The amounts allocated to intangible assets from acquisitions include developed technology, customer relationships, trade names, and publisher relationships. Amortization lives for those intangibles range from two years to ten years. The following table shows the amortization activity of intangible assets (dollars in thousands):
|  | June 30, 2018 |  | March 31, 2018
Developed technology, gross (Software) |  | $ | 54,150 |  |  | $ | 54,150 |
Accumulated amortization |  | (47,119 | ) |  | (43,533 | )
Net developed technology |  | $ | 7,031 |  |  | $ | 10,617 |
Customer relationship/Trade name, gross (Other assets, net) |  | $ | 43,346 |  |  | $ | 43,364 |
Accumulated amortization |  | (29,421 | ) |  | (27,953 | )
Net customer/trade name |  | $ | 13,925 |  |  | $ | 15,411 |
Publisher relationship, gross (Other assets, net) |  | $ | 23,800 |  |  | $ | 23,800 |
Accumulated amortization |  | (6,280 | ) |  | (5,289 | )
Net publisher relationship |  | $ | 17,520 |  |  | $ | 18,511 |
Total intangible assets, gross |  | $ | 121,296 |  |  | $ | 121,314 |
Total accumulated amortization |  | (82,820 | ) |  | (76,775 | )
Total intangible assets, net |  | $ | 38,476 |  |  | $ | 44,539 |
Intangible assets by operating segment as of June 30, 2018 was (dollars in thousands):
|  | LiveRamp |  | Acxiom Marketing Solutions |  | Total
Developed technology |  | 7,031 |  |  | — |  |  | 7,031 |
Customer/Trade name |  | 13,921 |  |  | 4 |  |  | 13,925 |
Publisher relationship |  | 17,520 |  |  | — |  |  | 17,520 |
Balance at June 30, 2018 |  | $ | 38,472 |  |  | $ | 4 |  |  | $ | 38,476 |
Total amortization expense related to intangible assets for the three months ended June 30, 2018 and 2017 was $6.1 million and $6.0 million, respectively. The following table presents the estimated future amortization expenses related to purchased and other intangible assets. The amount for 2019 represents the remaining nine months ending March 31, 2019. All other periods represent fiscal years ending March 31 (dollars in thousands):
Fiscal Year: |
2019 | $ | 9,917 |
2020 | 11,950 |
2021 | 8,025 |
2022 | 5,150 |
2023 | 3,434 |
| $ | 38,476 |

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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