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GOODWILL AND INTANGIBLE ASSETS: (Tables) | 3 Months Ended
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Jun. 30, 2019
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of goodwill by operating segment and activity and by component included in each segment | Goodwill for the three months ended June 30, 2019 (dollars in thousands) was as follows:
|  | Total
Balance at March 31, 2019 |  | $ | 204,656
Acquisition of Faktor |  | 3,110
Change in foreign currency translation adjustment |  | 12
Balance at June 30, 2019 |  | $ | 207,778
Goodwill by geography as of June 30, 2019 was:
|  | Total
U.S. |  | $ | 204,586
APAC |  | 3,192
Balance at June 30, 2019 |  | $ | 207,778
Schedule of amortization activity of intangible assets | The following table shows the amortization activity of intangible assets (dollars in thousands):
|  | June 30, 2019 |  | March 31, 2019 |  |
Developed technology, gross (Software) |  | $ | 55,500 |  | $ | 54,000 |  |
Accumulated amortization |  | (50,385) |  | (49,625) |  |
Net developed technology |  | $ | 5,115 |  | $ | 4,375 |  |
Customer relationship/Trade name, gross (Other assets, net) |  | $ | 36,000 |  | $ | 35,800 |  |
Accumulated amortization |  | (27,499) |  | (26,128) |  |
Net customer/trade name |  | $ | 8,501 |  | $ | 9,672 |  |
Publisher relationship, gross (Other assets, net) |  | $ | 23,800 |  | $ | 23,800 |  |
Accumulated amortization |  | (10,247) |  | (9,255) |  |
Net publisher relationship |  | $ | 13,553 |  | $ | 14,545 |  |
Total intangible assets, gross |  | $ | 115,300 |  | $ | 113,600 |  |
Total accumulated amortization |  | (88,131) |  | (85,008) |  |
Total intangible assets, net |  | $ | 27,169 |  | $ | 28,592 |  |
Schedule of estimated future amortization expenses related to purchases and other intangible assets | All other periods represent fiscal years ending March 31 (dollars in thousands):
Fiscal Year: |
2020 | $ | 9,369
2021 | 8,650
2022 | 5,717
2023 | 3,433
| $ | 27,169

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