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GOODWILL AND INTANGIBLE ASSETS:
3 Months Ended
Jun. 30, 2019
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS: GOODWILL AND INTANGIBLE ASSETS:
Goodwill for the three months ended June 30, 2019 (dollars in thousands) was as follows:
Total 
Balance at March 31, 2019 $204,656 
Acquisition of Faktor 3,110 
Change in foreign currency translation adjustment 12 
Balance at June 30, 2019$207,778 
 
Goodwill by geography as of June 30, 2019 was: 
Total 
U.S. $204,586 
APAC 3,192 
Balance at June 30, 2019$207,778 

The amounts allocated to intangible assets from acquisitions include developed technology, customer relationships, trade names, and publisher relationships.  Amortization lives for those intangibles range from two years to six years.  The following table shows the amortization activity of intangible assets (dollars in thousands):
June 30, 2019March 31, 2019 
Developed technology, gross (Software) $55,500 $54,000 
Accumulated amortization (50,385)(49,625)
Net developed technology $5,115 $4,375 
Customer relationship/Trade name, gross (Other assets, net) $36,000 $35,800 
Accumulated amortization (27,499)(26,128)
Net customer/trade name $8,501 $9,672 
Publisher relationship, gross (Other assets, net) $23,800 $23,800 
Accumulated amortization (10,247)(9,255)
Net publisher relationship $13,553 $14,545 
Total intangible assets, gross $115,300 $113,600 
Total accumulated amortization (88,131)(85,008)
Total intangible assets, net $27,169 $28,592 
 
Total amortization expense related to intangible assets for the three months ended June 30, 2019 and 2018 was $3.1 million and $6.1 million, respectively.  The following table presents the estimated future amortization expenses
related to purchased intangible assets. The amount for 2020 represents the remaining nine months ending March 31, 2020. All other periods represent fiscal years ending March 31 (dollars in thousands): 

Fiscal Year: 
2020$9,369 
20218,650 
20225,717 
20233,433 
$27,169