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GOODWILL AND INTANGIBLE ASSETS: | 6 Months Ended
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Sep. 30, 2019
Goodwill and Intangible Assets Disclosure [Abstract] |
GOODWILL AND INTANGIBLE ASSETS: | GOODWILL AND INTANGIBLE ASSETS: Goodwill for the six months ended September 30, 2019 (dollars in thousands) was as follows:
|  | Total
Balance at March 31, 2019 |  | $ | 204,656 |
Acquisition of Faktor |  | 3,110 |
Acquisition of DPM |  | 89,942 |
Change in foreign currency translation adjustment |  | (231) |
Balance at September 30, 2019 |  | $ | 297,477 |
Goodwill by geography as of September 30, 2019 was:
|  | Total
U.S. |  | $ | 294,404 |
APAC |  | 3,073 |
Balance at September 30, 2019 |  | $ | 297,477 |
The amounts allocated to intangible assets from acquisitions include developed technology, customer relationships, trade names, and publisher relationships. Amortization lives for those intangibles range from two years to six years. The following table shows the amortization activity of intangible assets (dollars in thousands):
|  | September 30, 2019 |  | March 31, 2019 |  |
Developed technology, gross (Software) |  | $ | 78,500 |  |  | $ | 54,000 |  |  |
Accumulated amortization |  | (52,633) |  |  | (49,625) |  |  |
Net developed technology |  | $ | 25,867 |  |  | $ | 4,375 |  |  |
Customer relationship/Trade name, gross (Other assets, net) |  | $ | 41,000 |  |  | $ | 35,800 |  |  |
Accumulated amortization |  | (29,251) |  |  | (26,128) |  |  |
Net customer/trade name |  | $ | 11,749 |  |  | $ | 9,672 |  |  |
Publisher relationship, gross (Other assets, net) |  | $ | 30,800 |  |  | $ | 23,800 |  |  |
Accumulated amortization |  | (11,676) |  |  | (9,255) |  |  |
Net publisher relationship |  | $ | 19,124 |  |  | $ | 14,545 |  |  |
Total intangible assets, gross |  | $ | 150,300 |  |  | $ | 113,600 |  |  |
Total accumulated amortization |  | (93,560) |  |  | (85,008) |  |  |
Total intangible assets, net |  | $ | 56,740 |  |  | $ | 28,592 |  |  |
Total amortization expense related to intangible assets for the six months ended September 30, 2019 and 2018 was $8.5 million and $9.6 million, respectively. The following table presents the estimated future amortization expenses related to purchased intangible assets. The amount for 2020 represents the remaining six months ending March 31, 2020. All other periods represent fiscal years ending March 31 (dollars in thousands):
Fiscal Year: |  |
2020 |  | $ | 10,690 |
2021 |  | 17,650 |
2022 |  | 14,342 |
2023 |  | 11,933 |
2024 |  | 2,125 |
|  | $ | 56,740 |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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