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GOODWILL AND INTANGIBLE ASSETS: (Tables) | 6 Months Ended
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Sep. 30, 2019
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of goodwill by operating segment and activity and by component included in each segment | Goodwill for the six months ended September 30, 2019 (dollars in thousands) was as follows:
|  | Total
Balance at March 31, 2019 |  | $ | 204,656 |
Acquisition of Faktor |  | 3,110 |
Acquisition of DPM |  | 89,942 |
Change in foreign currency translation adjustment |  | (231) |
Balance at September 30, 2019 |  | $ | 297,477 |
Goodwill by geography as of September 30, 2019 was:
|  | Total
U.S. |  | $ | 294,404 |
APAC |  | 3,073 |
Balance at September 30, 2019 |  | $ | 297,477 |
Schedule of amortization activity of intangible assets | The following table shows the amortization activity of intangible assets (dollars in thousands):
|  | September 30, 2019 |  | March 31, 2019 |  |
Developed technology, gross (Software) |  | $ | 78,500 |  |  | $ | 54,000 |  |  |
Accumulated amortization |  | (52,633) |  |  | (49,625) |  |  |
Net developed technology |  | $ | 25,867 |  |  | $ | 4,375 |  |  |
Customer relationship/Trade name, gross (Other assets, net) |  | $ | 41,000 |  |  | $ | 35,800 |  |  |
Accumulated amortization |  | (29,251) |  |  | (26,128) |  |  |
Net customer/trade name |  | $ | 11,749 |  |  | $ | 9,672 |  |  |
Publisher relationship, gross (Other assets, net) |  | $ | 30,800 |  |  | $ | 23,800 |  |  |
Accumulated amortization |  | (11,676) |  |  | (9,255) |  |  |
Net publisher relationship |  | $ | 19,124 |  |  | $ | 14,545 |  |  |
Total intangible assets, gross |  | $ | 150,300 |  |  | $ | 113,600 |  |  |
Total accumulated amortization |  | (93,560) |  |  | (85,008) |  |  |
Total intangible assets, net |  | $ | 56,740 |  |  | $ | 28,592 |  |  |
Schedule of estimated future amortization expenses related to purchases and other intangible assets | All other periods represent fiscal years ending March 31 (dollars in thousands):
Fiscal Year: |  |
2020 |  | $ | 10,690 |
2021 |  | 17,650 |
2022 |  | 14,342 |
2023 |  | 11,933 |
2024 |  | 2,125 |
|  | $ | 56,740 |

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