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<!--XBRL Document Created with Wdesk from Workiva-->
<!--Copyright 2019 Workiva-->
<!--r:662b8292-9259-451f-8ef5-69a0fac24049,g:5b7b3c7b-6b29-4a33-80b1-5f95ef067829-->
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        <link:definition>2343308 - Disclosure - OTHER ACCRUED EXPENSES: (Tables)</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
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        <link:definition>2444426 - Disclosure - OTHER ACCRUED EXPENSES: (Details)</link:definition>
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        <link:usedOn>link:definitionLink</link:usedOn>
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        <link:definition>2145110 - Disclosure - PROPERTY AND EQUIPMENT</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
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      <link:roleType id="PROPERTYANDEQUIPMENTTables" roleURI="http://www.liveramp.com/role/PROPERTYANDEQUIPMENTTables">
        <link:definition>2346309 - Disclosure - PROPERTY AND EQUIPMENT (Tables)</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
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      <link:roleType id="PROPERTYANDEQUIPMENTDetails" roleURI="http://www.liveramp.com/role/PROPERTYANDEQUIPMENTDetails">
        <link:definition>2447427 - Disclosure - PROPERTY AND EQUIPMENT (Details)</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="GOODWILLANDINTANGIBLEASSETS" roleURI="http://www.liveramp.com/role/GOODWILLANDINTANGIBLEASSETS">
        <link:definition>2148111 - Disclosure - GOODWILL AND INTANGIBLE ASSETS:</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
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      <link:roleType id="GOODWILLANDINTANGIBLEASSETSTables" roleURI="http://www.liveramp.com/role/GOODWILLANDINTANGIBLEASSETSTables">
        <link:definition>2349310 - Disclosure - GOODWILL AND INTANGIBLE ASSETS: (Tables)</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="GOODWILLANDINTANGIBLEASSETSDetails" roleURI="http://www.liveramp.com/role/GOODWILLANDINTANGIBLEASSETSDetails">
        <link:definition>2450428 - Disclosure - GOODWILL AND INTANGIBLE ASSETS: (Details)</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
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      <link:roleType id="GOODWILLANDINTANGIBLEASSETSAmountsallocatedtointangibleassetsfromacquisitionsDetails" roleURI="http://www.liveramp.com/role/GOODWILLANDINTANGIBLEASSETSAmountsallocatedtointangibleassetsfromacquisitionsDetails">
        <link:definition>2451429 - Disclosure - GOODWILL AND INTANGIBLE ASSETS: - Amounts allocated to intangible assets from acquisitions (Details)</link:definition>
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      <link:roleType id="GOODWILLANDINTANGIBLEASSETSEstimatedfutureamortizationexpensesDetails" roleURI="http://www.liveramp.com/role/GOODWILLANDINTANGIBLEASSETSEstimatedfutureamortizationexpensesDetails">
        <link:definition>2452430 - Disclosure - GOODWILL AND INTANGIBLE ASSETS: - Estimated future amortization expenses (Details)</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="SOFTWARE" roleURI="http://www.liveramp.com/role/SOFTWARE">
        <link:definition>2153112 - Disclosure - SOFTWARE:</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="SOFTWARETables" roleURI="http://www.liveramp.com/role/SOFTWARETables">
        <link:definition>2354311 - Disclosure - SOFTWARE: (Tables)</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="ScheduleofSoftwareDetails" roleURI="http://www.liveramp.com/role/ScheduleofSoftwareDetails">
        <link:definition>2455431 - Disclosure - Schedule of Software (Details)</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="SOFTWAREDetails" roleURI="http://www.liveramp.com/role/SOFTWAREDetails">
        <link:definition>2456432 - Disclosure - SOFTWARE: (Details)</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
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        <link:definition>2157113 - Disclosure - ALLOWANCE FOR DOUBTFUL ACCOUNTS:</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
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      </link:roleType>
      <link:roleType id="ALLOWANCEFORDOUBTFULACCOUNTSDetails" roleURI="http://www.liveramp.com/role/ALLOWANCEFORDOUBTFULACCOUNTSDetails">
        <link:definition>2458433 - Disclosure - ALLOWANCE FOR DOUBTFUL ACCOUNTS: (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="RESTRUCTURINGIMPAIRMENTANDOTHERCHARGES" roleURI="http://www.liveramp.com/role/RESTRUCTURINGIMPAIRMENTANDOTHERCHARGES">
        <link:definition>2159114 - Disclosure - RESTRUCTURING, IMPAIRMENT AND OTHER CHARGES:</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="RESTRUCTURINGIMPAIRMENTANDOTHERCHARGESTables" roleURI="http://www.liveramp.com/role/RESTRUCTURINGIMPAIRMENTANDOTHERCHARGESTables">
        <link:definition>2360312 - Disclosure - RESTRUCTURING, IMPAIRMENT AND OTHER CHARGES: (Tables)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="RESTRUCTURINGIMPAIRMENTANDOTHERCHARGESSummaryofrestructuringactivityDetails" roleURI="http://www.liveramp.com/role/RESTRUCTURINGIMPAIRMENTANDOTHERCHARGESSummaryofrestructuringactivityDetails">
        <link:definition>2461434 - Disclosure - RESTRUCTURING, IMPAIRMENT AND OTHER CHARGES: Summary of restructuring activity (Details)</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="RESTRUCTURINGIMPAIRMENTANDOTHERCHARGESNarrativeDetails" roleURI="http://www.liveramp.com/role/RESTRUCTURINGIMPAIRMENTANDOTHERCHARGESNarrativeDetails">
        <link:definition>2462435 - Disclosure - RESTRUCTURING, IMPAIRMENT AND OTHER CHARGES: Narrative (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="RESTRUCTURINGIMPAIRMENTANDOTHERCHARGESGainslossesandotheritemsDetails" roleURI="http://www.liveramp.com/role/RESTRUCTURINGIMPAIRMENTANDOTHERCHARGESGainslossesandotheritemsDetails">
        <link:definition>2463436 - Disclosure - RESTRUCTURING, IMPAIRMENT AND OTHER CHARGES: Gains, losses and other items (Details)</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="COMMITMENTSANDCONTINGENCIES" roleURI="http://www.liveramp.com/role/COMMITMENTSANDCONTINGENCIES">
        <link:definition>2164115 - Disclosure - COMMITMENTS AND CONTINGENCIES:</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
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      </link:roleType>
      <link:roleType id="INCOMETAXES" roleURI="http://www.liveramp.com/role/INCOMETAXES">
        <link:definition>2165116 - Disclosure - INCOME TAXES:</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
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      </link:roleType>
      <link:roleType id="FAIRVALUEOFFINANCIALINSTRUMENTS" roleURI="http://www.liveramp.com/role/FAIRVALUEOFFINANCIALINSTRUMENTS">
        <link:definition>2166117 - Disclosure - FAIR VALUE OF FINANCIAL INSTRUMENTS:</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
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      </link:roleType>
      <link:roleType id="FAIRVALUEOFFINANCIALINSTRUMENTSTables" roleURI="http://www.liveramp.com/role/FAIRVALUEOFFINANCIALINSTRUMENTSTables">
        <link:definition>2367313 - Disclosure - FAIR VALUE OF FINANCIAL INSTRUMENTS: (Tables)</link:definition>
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        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="FAIRVALUEOFFINANCIALINSTRUMENTSDetails" roleURI="http://www.liveramp.com/role/FAIRVALUEOFFINANCIALINSTRUMENTSDetails">
        <link:definition>2468437 - Disclosure - FAIR VALUE OF FINANCIAL INSTRUMENTS: (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="REVENUEFROMCONTRACTSWITHCUSTOMERSTransactionPriceAllocatedtotheRemainingPerformanceObligationsDetailsDefault" roleURI="http://www.liveramp.com/role/REVENUEFROMCONTRACTSWITHCUSTOMERSTransactionPriceAllocatedtotheRemainingPerformanceObligationsDetailsDefault">
        <link:definition>2412406 - Disclosure - REVENUE FROM CONTRACTS WITH CUSTOMERS: Transaction Price Allocated to the Remaining Performance Obligations (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
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